Slashdot Mirror

← Back to Stories (view on slashdot.org)

Why the Time Is Always Set To 9:41 In Apple Ads

Posted by samzenpus on from the ticking-away-the-moments-that-make-up-a-dull-day dept.

jones_supa writes If you have looked carefully, the clock has traditionally been always set to 9:42 in Apple advertisements. You could see it across various commercials, print ads, and even on Apple's website. The explanation is simple: That's the time in the morning that Steve Jobs announced the very first iPhone in 2007. Around 42 minutes into his keynote address he said "Today Apple is going to reinvent the phone." The picture of the phone was carefully scheduled to pop up at that moment. "We design the keynotes so that the big reveal of the product happens around 40 minutes into the presentation", Apple's Scott Forstall confirms. The time was even slightly tweaked in 2010, when the very first iPad was released, so that when it was revealed, it displayed a different time: 9:41.

3 of 109 comments (clear)

  1. Wow by Anonymous Coward · · Score: 4, Insightful

    I now recall why /. fell off the list of sites I check regularly.

  2. Another summary edit by Hussman32 · · Score: 4, Insightful

    It's not "Apple's Scott Forstall," it's "Scott Forstall, formerly of Apple." And I agree this story is not really 'stuff that matters.'

    --
    "Who are you?" "No one of consequence." "I must know." "Get used to disappointment."
    1. Re:Another summary edit by Swampash · · Score: 4, Insightful

      Not to mention the article IS FROM THE YEAR 2010.

      Fuck you very much Slashdot, any excuse to get another article up with Apple in the headline for the SEO huh? Quotas to meet and all.