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Why the Time Is Always Set To 9:41 In Apple Ads
jones_supa writes If you have looked carefully, the clock has traditionally been always set to 9:42 in Apple advertisements. You could see it across various commercials, print ads, and even on Apple's website. The explanation is simple: That's the time in the morning that Steve Jobs announced the very first iPhone in 2007. Around 42 minutes into his keynote address he said "Today Apple is going to reinvent the phone." The picture of the phone was carefully scheduled to pop up at that moment. "We design the keynotes so that the big reveal of the product happens around 40 minutes into the presentation", Apple's Scott Forstall confirms. The time was even slightly tweaked in 2010, when the very first iPad was released, so that when it was revealed, it displayed a different time: 9:41.
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That's some quality editing there, Slashdot.
I now recall why /. fell off the list of sites I check regularly.
It's not "Apple's Scott Forstall," it's "Scott Forstall, formerly of Apple." And I agree this story is not really 'stuff that matters.'
"Who are you?" "No one of consequence." "I must know." "Get used to disappointment."
9:42 may be good enough for the masses but for the elite only 13:37 will do. And that's why the elite chooses Free as their ISP.
NOW we know why Apple always has problems with daylight savings time and leap years...
Browsing at +1 - no ACs, I ignore their posts. So refreshing!
I can go to bed tonight and finally get some sleep,
Not so fast yayoubetcha.
If all Apple adverts are set to 9:42, explain this one: "Posted by samzenpus on Thursday November 06, 2014 @08:57AM.
You can sleep when you're done explaining.
A number of similar articles have revealed more tidbits of Apples' Jobs-worship culture recently.
Taken one by one, they just come across as nice gestures to honor the company's co-founder. Additively they're starting to become really, really weird.
When Tim Cook dropped the bomb during his Charlie Rose interview that Jobs' office is maintained exactly as it was before his death, sealed, undisturbed - it raised an eyebrow.
The entire affair reminds me of the religion that pulp science fiction author started - the one with an office maintained in his honor at all their locations. You know the one. I suppose next we'll discover there is a Steve Jobs alcove located in the rear stockroom of all Apple stores.
Look, I got my first Apple product in 1983, and own quite a few current models at this time. But... admiration is one thing, hero worship is quite another. No thanks.
THIS SPACE INTENTIONALLY LEFT BLANK.
As a former Apple employee I was taught to set the time of an apple product to what time the slide was scheduled to be presented in the keynote.
Dude, it's "CDO" - in alphabetical order as it should be...
Next up, Slashdot introduces inline pictures in comments, so we can post WTF gifs.
That's easy. You're in the wrong timezone.
If all Apple adverts are set to 9:42, explain this one: "Posted by samzenpus on Thursday November 06, 2014 @08:57AM.
You live in [counts on fingers]... North Korea?
You are in a maze of twisty little relative jumps, all alike.
I think it's a count down...
What happens at 00:00?
iPocalypse!
You have the right to remain sentient. If you give up the right to remain sentient, you will be elected to public office
JCST (Jobs Coffin Standard Time)
well it's just so that the time matches the time it goes on the screen so that it looks "live" device.
why they didn't simply have some trainee make some little software to update the time on the picture so that they could unveil it at any time and it would show the right time.. too easy for the presenter?
world was created 5 seconds before this post as it is.
Russia has just announced that the times 9:41 and 9:42 are banned as promoting sodomy.
New clocks must be designed so that upon reaching 9:40 they advance directly to 9:43. Unfortunately there will be a transition period where gay fascist clocks are still in wide circulation. Patriotic Russians around such a clock while it displays 9:41 or 9:42 are advised to defend themselves from the homosexual propaganda by deeply meditating on the manly deeds of Vladamir Putin.
I stole this Sig
So in the future now we know we can skip the first 40+ minutes of the talk if all we want is to know about the new product. ... as if I'd ever buy one anyway.
Way to prove Apple people aren't psychotic, obsessive cult members. Maybe they should put this level of effort into making their new products not complete bombs.