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Why the Time Is Always Set To 9:41 In Apple Ads

Posted by samzenpus on from the ticking-away-the-moments-that-make-up-a-dull-day dept.

jones_supa writes If you have looked carefully, the clock has traditionally been always set to 9:42 in Apple advertisements. You could see it across various commercials, print ads, and even on Apple's website. The explanation is simple: That's the time in the morning that Steve Jobs announced the very first iPhone in 2007. Around 42 minutes into his keynote address he said "Today Apple is going to reinvent the phone." The picture of the phone was carefully scheduled to pop up at that moment. "We design the keynotes so that the big reveal of the product happens around 40 minutes into the presentation", Apple's Scott Forstall confirms. The time was even slightly tweaked in 2010, when the very first iPad was released, so that when it was revealed, it displayed a different time: 9:41.

7 of 109 comments (clear)

  1. Comment removed by account_deleted · · Score: 5, Funny

    Comment removed based on user account deletion

  2. Always except when it isn't by gweilo8888 · · Score: 5, Informative

    Headline: "the Time Is Always Set To 9:41 In Apple Ads"

    Summary: "the clock has traditionally been always set to 9:42 in Apple advertisements." ... "The time was even slightly tweaked in 2010" ... "it displayed a different time"

    That's some quality editing there, Slashdot.

    1. Re:Always except when it isn't by FatLittleMonkey · · Score: 5, Funny

      Nice contrapedante, M'Lud.

      --
      Science is all about firing a drunk pig out of a cannon just to see what happens.
  3. A ha! The solution is found! by LynnwoodRooster · · Score: 5, Funny

    NOW we know why Apple always has problems with daylight savings time and leap years...

    --
    Browsing at +1 - no ACs, I ignore their posts. So refreshing!
  4. Re:Fascinating by Anonymous Coward · · Score: 5, Funny

    I can go to bed tonight and finally get some sleep,

    Not so fast yayoubetcha.

    If all Apple adverts are set to 9:42, explain this one: "Posted by samzenpus on Thursday November 06, 2014 @08:57AM.

    You can sleep when you're done explaining.

  5. Re:Fascinating by Anonymous Coward · · Score: 5, Funny

    JCST (Jobs Coffin Standard Time)

  6. In unrelated news by quantaman · · Score: 5, Funny

    Russia has just announced that the times 9:41 and 9:42 are banned as promoting sodomy.

    New clocks must be designed so that upon reaching 9:40 they advance directly to 9:43. Unfortunately there will be a transition period where gay fascist clocks are still in wide circulation. Patriotic Russians around such a clock while it displays 9:41 or 9:42 are advised to defend themselves from the homosexual propaganda by deeply meditating on the manly deeds of Vladamir Putin.

    --
    I stole this Sig