Intel Announces Major Reorg To Combine Mobile and PC Divisions

MojoKid writes: For the past year, Intel has pursued what's known as a "contra-revenue" strategy in its mobile division, where product is deliberately sold at a loss to win market share and compete effectively. This has led to a huge rise in tablet shipments, but heavy losses inside Intel's mobile division. Today, the company announced that it would take steps to fold its mobile and conventional processors into a single operating division. While this helps shield the mobile segment from poor short-term results, it also reflects the reality that computing is something users now do across a wide range of devices and multiple operating systems. Intel may not have hit anything like the mobile targets it set out years ago, but long-term success in laptops, tablets, and smartphones remains integral to the company's finances. Desktops and conventional laptops are just one way people compute today and Intel needs to make certain it has a robust long-term presence in every major computing market.

Comments

Re:only greyneckbeard dinosaurs use PCs anyway

[BlackHawk-666]

That might be marginally true, but only for consumers. The people who actually make the shit everyone consumes still need those tower rigs. Try running MSVC, Photoshop, Max, CRYENGINE and other DAW tools, all at once on your phone or tablet. You could run it on a beefy laptop, but that would seriously cost several times more than a standard PC and still be worse at the job.

So sure, over for the people who's only real need is a web browser...still going strong for the rest of us.

Re:Dumping

[Anonymous Coward]

Technically yes.

It's not very effective though. Android x86 tablets are basically garbage as they can't run Android ARM Native binaries, and have extremely weak GPU's compared to the ARM parts.

Intel's Android platform has a ARMv7 translation layer called houdini, and their mobile parts use the same GPU's (PowerVR) as ARM parts, so I'm not entirely sure where you're getting that 'information' from.

Not dumping

[sjbe]

Isn't that also called dumping?

Strictly speaking no it is not dumping. Dumping is the act of charging less in a foreign market than you charge in your domestic market. That isn't what Intel is doing. What Intel is doing might be considered a form of predatory pricing but it isn't dumping. All dumping is predatory pricing but not all predatory pricing is dumping.

Re:Not dumping

[hendrips]

In U.S. legal parlance at least, all of the following must to be true behavior to qualify as "predatory pricing" for predatory pricing:
-The business in question must have a dominant or substantial market share,
-It must be more likely than not that the company's practices are affecting not only specific rivals but the entire market as a whole,
-There must be a "substantial likelihood" that the predatory pricing will result in successful market monopolization,
-The company's prices must be below any reasonable measure of the cost of production,
-And, there must be evidence of actual harm to consumers (merely having a monopoly is not necessarily illegal, as long as the monopoly isn't provably causing actual harm).

Point 4 might be true for Intel, but the others definitely are not.