Intel Announces Major Reorg To Combine Mobile and PC Divisions

MojoKid writes: For the past year, Intel has pursued what's known as a "contra-revenue" strategy in its mobile division, where product is deliberately sold at a loss to win market share and compete effectively. This has led to a huge rise in tablet shipments, but heavy losses inside Intel's mobile division. Today, the company announced that it would take steps to fold its mobile and conventional processors into a single operating division. While this helps shield the mobile segment from poor short-term results, it also reflects the reality that computing is something users now do across a wide range of devices and multiple operating systems. Intel may not have hit anything like the mobile targets it set out years ago, but long-term success in laptops, tablets, and smartphones remains integral to the company's finances. Desktops and conventional laptops are just one way people compute today and Intel needs to make certain it has a robust long-term presence in every major computing market.

Comments

Not dumping

[sjbe]

Isn't that also called dumping?

Strictly speaking no it is not dumping. Dumping is the act of charging less in a foreign market than you charge in your domestic market. That isn't what Intel is doing. What Intel is doing might be considered a form of predatory pricing but it isn't dumping. All dumping is predatory pricing but not all predatory pricing is dumping.