Slashdot Mirror


Lessons Learned From Google's Green Energy Bust

the_newsbeagle writes In 2007, Google boldly declared a new initiative to invent a green energy technology that produced cheaper electricity than coal-fired power plants. Sure, energy researchers had been hammering at this task for decades, but Google hoped to figure it out in a few years. They didn't. Instead, Google admitted defeat and shut down the project in 2011. In a admirable twist, however, two of the project's engineers then dedicated themselves to learning from the project's failure. What did it mean that one of the world's most ambitious and capable innovation companies couldn't invent a cheap renewable energy tech?

1 of 222 comments (clear)

  1. Re:Yet by Richard_at_work · · Score: 3, Informative

    Really? Its 15.54 currently here in the UK, and its already dark. And I'm not even home yet. When I get home, there's the heating to go on (gas, luckily), food to be cooked (gas hob, electric oven), the house to be lit (electric), housework to be done (electric), and then entertainment for the evening (usually electric consuming). So from when I get home at 17.30 to when I go to bed at 22.30, there's 5 hours of electricity usage.

    And that's not counting things like night storage heaters, economy 7 power use washing machines or dish washers that can be put on overnight etc.

    So yes, the bulk of our power usage (and Im not the poster you replied to) is over night.