Lessons Learned From Google's Green Energy Bust

the_newsbeagle writes In 2007, Google boldly declared a new initiative to invent a green energy technology that produced cheaper electricity than coal-fired power plants. Sure, energy researchers had been hammering at this task for decades, but Google hoped to figure it out in a few years. They didn't. Instead, Google admitted defeat and shut down the project in 2011. In a admirable twist, however, two of the project's engineers then dedicated themselves to learning from the project's failure. What did it mean that one of the world's most ambitious and capable innovation companies couldn't invent a cheap renewable energy tech?

Comments

Simple

[LWATCDR]

"What did it mean that one of the world's most ambitious and capable innovation companies couldn't invent a cheap renewable energy tech?"
Simple, solar and wind are not the way to go to make cheap, reliable, clean energy today.
It is an answer that a lot of people will not like but that is the simple truth.