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"Barbie: I Can Be a Computer Engineer" Pulled From Amazon

New submitter clcto writes Back in 2010, Computer Engineer Barbie was released. Now, with the attention brought to the Frozen themed programming game from Disney and Code.org, unwanted attention has been given to the surprisingly real book "Barbie: I Can Be a Computer Engineer". So much so, that Mattel has pulled the book from Amazon. The book shows Barbie attempting to write a computer game. However, instead of writing the code, she enlists two boys to write the code as she just does the design. She then proceeds to infect her computer and her sister's computer with a virus and must enlist the boys to fix that for her as well. In the end she takes all the credit, and proclaims "I guess I can be a computer engineer!" A blog post commenting on the book (as well as giving pictures of the book and its text) has been moved to Gizmodo due to high demand.

23 of 561 comments (clear)

  1. From Experience by Anonymous Coward · · Score: 4, Insightful

    This book sounds just like real life.

    1. Re:From Experience by funwithBSD · · Score: 5, Insightful

      Which means she is a Project Manager.

      --
      Never answer an anonymous letter. - Yogi Berra
    2. Re:From Experience by Anonymous Coward · · Score: 5, Insightful

      More like Barbie Business Analyst: "Hey guys, I don't know anything about business or technology, but if I invite 20 business people and programmers to a meeting, then I can type what they say into a horribly formatted Word document (that the programmers will fix for me later) and collect $125/hr".

    3. Re:From Experience by Austerity+Empowers · · Score: 5, Funny

      I found this to be highly offensive to computer engineers. The implication we're marketing...that other people do the real work... that we'd dare stick a USB key with an unknown history into our USB port...

      Actually that last one sets sex ed back about 30 years too.

    4. Re:From Experience by Julia+Cameron · · Score: 5, Insightful

      Tell that to Ada Lovelace.

      --
      Julia Cameron
      Oich ù agus hiùraibh éile
  2. LOL ... w00t? by gstoddart · · Score: 5, Interesting

    Who does Mattel have in charge of Barbie these days?

    Because whoever it is, has stepped in it so many times it's not even funny.

    Are they being punked from inside? Or are people actually thinking this shit is a good idea?

    Absolutely mind boggling.

    --
    Lost at C:>. Found at C.
    1. Re:LOL ... w00t? by Anonymous Coward · · Score: 5, Interesting

      Actually, I don't think they're punking anything.

      They are identifying empowering roles that could portray Barbie in a good light. Vetinarian, Doctor, Computer Engineer, etc. All the roles which are in demand, desirable, and have decent appeal to some set of the population. (I've been asked so many times how someone "gets" into my field, but as soon as you start off with the truth, that it is a lot of work, they drift away).

      Then, they send these roles to their team of artists and storywriters who must do the minimal amount of research to put together the template driven "Barbie storyline". This typically means no understanding of the role she's in, strong emphasis on tieing in other characters, good dialog, a gatitous fun scene, and Barbie getting recogonized for her actions.

      In the computer engineer role, obviously they misunderstood the role so badly that she gets recogonized for something they thought was admirable, when in reality (again you must learn the field to know) she's getting recogonized favorably for creating problems. To the educated eye, she's incompentent and the entire field would be better off without computer engineers of her skill.

      90% of the time they don't botch the template-filling story creation this badly, but the heavy reliance of story patterns typically lead to Barbie stories that give you the impression it's all a big dress-up game. Barbie hardly does anything different, no matter what role she's portraying. I should know, I have a six year old daughter. 90% of the stories are innane, but at least the friends and "support networking" that she does has a positive message that is sometimes missed in other cartoons.

    2. Re:LOL ... w00t? by RabidReindeer · · Score: 4, Funny

      Barbie is based on a doll who is based on a cartoon about a prostitute. She's a whore turned housewife. So she's actually an abusive stereotype to a number of groups and subgroups...

      That's a terrible thing to say about Barbie.

      Before she became a computer engineer, she worked at McDonalds. And drove a brand-new pink corvette. And lived in a Malibu beach house. And I'm sure she was paying her way through the IT program in college. All on her salary from McDonalds.

    3. Re:LOL ... w00t? by Alrescha · · Score: 5, Insightful

      Tragically, I am forced into the disgrace of responding to my own post: "Two wrongs don't make a right.".

      For the ironically-challenged, I found it somewhat funny/sad that in a thread nominally about stereotypes and the inappropriateness of judging people by their race, gender, et al, someone would refer to the wrongdoers specifically by their *race and gender*.

      A.

      (note to the angry responders: sorry, I have little time for the 'professionally offended', who assume the worst and then get all hot and bothered over their own error)

      --
      ...bringing you cynical quips since 1998
  3. Re:So close, so far by rs79 · · Score: 5, Insightful

    Barbie is a manager. Coding is for suckers.

    Perspective.

    --
    Need Mercedes parts ?
  4. *Spoiler alert* by Anonymous Coward · · Score: 5, Funny

    In the final chapter, Barbie sleeps with several game reviewers to make sure her game gets good reviews and publicity on various gaming websites.

    1. Re:*Spoiler alert* by Anonymous Coward · · Score: 4, Insightful

      Then in the next book Ken and his SJW friends try to destroy the lives of anyone who point's it out.

  5. Re:I know this! by i+kan+reed · · Score: 5, Interesting

    To be fair to that scene, it actually takes a bit of awareness to realize that fucked up 3d UI was a filesystem wrapper.

    Like, "Oooooooooooooooh, there's /usr/, I get it now" was a perfectly reasonable reaction.

  6. Re:So close, so far by gstoddart · · Score: 5, Insightful

    I know people with young daughters (like, under 5).

    Dora tells little girls they can do anything they want to, and grow up to do cool things. Barbie teaches women to be stereotypes, dumb blondes, and how to fake your way through life.

    So, for birthday gifts, we give chemistry lab play sets, National Geographic books on space and dinosaurs, and actual educational stuff.

    It's fun to see a four year old excited about a book on space.

    If Barbie can't be a good role model after 50 years or so, just don't buy it.

    There's so many good toys out there for kids that unless the child is asking for Barbie, you can skip it altogether.

    --
    Lost at C:>. Found at C.
  7. Re:Slash Jezebel by sinij · · Score: 4, Insightful

    Wait, but what about STARVING AFRICAN CHILDREN, why worry about privileged white women in first-world countries when CHILDREN ARE STARVING?!?! What kind of monster are you?! I expect you to dedicate all your attention to issues that I care about! NOW!

  8. Re:So close, so far by DarkOx · · Score: 4, Interesting

    Yea, honestly the lesson I would want a child to take away from this book is that life isn't fair. Barbie is a bimbo she hasn't got to neurons to rub together but she is pretty and charismatic, she will be able find other people like boys in this book to sponge off and carry her anywhere she wants to go.

    This isn't a gender thing either. Pretty boys gave the same advantage although it might show up a little later in life. I have worked lots of places and seen one male manager who is near totally incompetent leading a vastly less successful and productive team than his counter part and their team get selected for promotion to some role like director or CIO/CTO over and over again. Why because that guy was taller and better looking and maybe if he possessed any skills at all its knowing how to tell others what they want to hear.

    People need to understand that they may come up against the Barbies and Kens out there and depending on the situation it might not be a fair fight. They might need to recognize they are Barbie or Ken and learn to lever that too.

    --
    Repeal the 17th Amendment TODAY! Also Please Read http://www.gnu.org/philosophy/right-to-read.html
  9. Re:So close, so far by dywolf · · Score: 4, Insightful

    It's already most of the posts here, and it's only been an hour.

    Godwin Feminist Corollary: As an online discussion about sexism continues, the probability of a woman who speaks out being called a feminazi approaches one.

    Moff's Law: As comments continue in a discussion of pop culture in relation to feminism, the probability of someone saying 'why do you have to analyze it? it's just a movie/cartoon/book!' approaches one.

    And perhaps the best one, Lewis's Law: Comments on any article about feminism justify feminism.

    --
    The guy who said the election was rigged won the presidency with the second-most votes.
  10. The one woman is the Barbie brand manager by alispguru · · Score: 4, Informative

    Jean McKenzie has been Executive Vice President of Mattel since September 2012. She was named President of American Girl Jan. 1, 2013. Prior to re-joining Mattel in 2011 as Senior Vice President-Marketing, she was President and CEO of Gateway Learning Corporation and Senior Vice President for The Walt Disney Company. From 1989-1998, Ms. McKenzie served in various executive positions at Mattel working on the Barbie brand, most recently as Executive Vice President and GM of Worldwide Barbie for Mattel.

    Not sure if this makes the screw-up better or worse...

    --

    To a Lisp hacker, XML is S-expressions in drag.
  11. Re:So close, so far by Bengie · · Score: 4, Interesting

    The best female programmer that I've know, and I thought she was quite good, was a programmer for almost a decade, then quit to become a stay-at-home-mom, but then became a pseudo-part-time programmer who does remote work for a company, since she can do that from home. She's still salaried, but gets paid a lot less.

    Take it how you want, but I don't know any male programmers who quit to be a stay-at-home-dad with a pay hit. Doing this would probably be grounds for divorce for most wives and losing custody of your children, for a man. I assume this kind of stuff can affect the average.

  12. Re:"Acceptable"? WTF? by Ionized · · Score: 4, Insightful

    How could anyone, in 2014, have thought this was acceptable?

    "Acceptable"? Was the First Amendment declared null and void, while I was sleeping? What do you mean by "acceptable", mister thought-policeman?

    If burning American flag, calling for killing of the sitting President, or publicly defecating on a police car is acceptable, having a book with a hare-brained bimbo as one of the characters certainly is too.

    none of those things are acceptable either. 'legal' and 'acceptable' are not the same thing.

    this is very clearly unacceptable. it was legal, but it was fucking terrible, and should be called out as such.

    mattel has the right to produce terrible products, and everyone else has the right to mock and berate them for doing so. free speech runs both ways.

  13. Re: I know this! by Anonymous Coward · · Score: 5, Funny

    Yes, 3d graphics libraries are on the roadmap for systemd: it will then be called system3d and it will raytrace everything that used to be in inittab.

  14. Re: OMG! by hey! · · Score: 5, Interesting

    Waay back in the day when my wife was a grad student at the Woods Hole Oceanographic Institution by an odd fluke the sysadmins and programmers of the Vax/VMS systems they used for scientific data processing were women. Possibly their inability to grow beards disqualified them from Unix jobs. Anyhow, the nickname for them was "data dollies".

    Of course there was a long, long history of women in scientific computing. The mom of one of my high school friends graduated from Wellsley during WW2 and worked programming the Harvard Mark 1 -- which meant (although I didn't realize it at the time) she must have worked with Grace Hopper. And of course there were the female code breakers of Bletchley Park. There were a lot of opportunities for smart women to do innovative things in WW2 while many of their equally brainy male counterparts were being fed into the war effort like scraps into a meatgrinder.

    Anyhow, I don't think "data dolly" was meant to be as patronizing it sounds to us today. It was a cultural anachronism, like the drinking and smoking on the TV show Mad Men, which appears to us gauche but strangely fascinating. The common assumption back then was that even an intelligent, highly trained woman would quit her job when she got married to raise some man's children. My generation was the first to view automatically assuming that as patronizing. This new attitude was in its day called "radical feminism" -- which was a not too subtle way of associating us with Communists. But of course insensitivity is a two way street. A lot of older women felt insulted by the implication that they'd thrown their lives away.

    --
    Post may contain irony: discontinue use if experiencing mood swings, nausea or elevated blood pressure.
  15. Re:I know this! by wiredlogic · · Score: 4, Interesting

    It is also worth pointing out that the role of the boy and girl were reversed in the movie. In Crichton's book the boy was the Unix nerd and the girl was just a tomboy with no leet skillz.

    --
    I am becoming gerund, destroyer of verbs.