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Customers Creating Fake Amazon Pages To Get Cheap Electronics At Walmart

turkeydance writes People are reportedly creating fake Amazon pages to show fake prices on electronics and other items. In the most heavily publicized cases, Walmart was reportedly duped into selling $400 PlayStation 4 consoles for under $100. From the article: "The company announced on Nov. 13 that it would price-match select online retailers, including Amazon.com. However, any Amazon member with a registered selling account can create authentic looking pages and list items 'for sale' online. Consumers need only take a screen capture of the page and show it to a cashier at checkout in order to request the price match."

32 of 287 comments (clear)

  1. wont last by vux984 · · Score: 2

    Clever crooks. Always finding the loopholes. This is why we can't have nice things.

    Presumably walmart will immediately be limiting this to items only sold and shipped directly by amazon... or they'll drop amazon matching entirely if that's too complicated for their staff.

    1. Re:wont last by camg188 · · Score: 4, Interesting

      I used to work a second job at Walmart, in the electronics department. At least once a month I would get somebody trying to buy a game system with a bogus coupon. Most of them were $100 off of a Nintendo DS.

    2. Re:wont last by alen · · Score: 4, Insightful

      good luck. i'm doing jury duty on a civil case in NYC now and the system will break you before you see any money

    3. Re:wont last by Obfuscant · · Score: 2, Informative

      This. It doesn't take an Amazon account of any kind to create a dummy web page saying whatever you want, including "sold and fulfilled by Amazon.com" or any other magic. Simply "save as" the HTML and then modify to your heart's desire. If all it takes is a printout of the web page, then Walmart are fools and deserve to be taken to the cleaners.

    4. Re:wont last by vux984 · · Score: 3, Informative

      I don't get why you think they are crooks?

      Probably because its textbook case of fraud.

      A fake price is still a price.

      But its being misrepresented as real price, in a real offer to sell real playstations to the real public.

      Walmarts price matching policies apply to genuine offers made on the same product by another party to the public. It doesn't apply to fake listings that were never evem intended to be seen, nevermind honored, by the public.

      Walmart, should probably demand to see the listing showing a PS4. If the customer can't find it, it its not an offer to the public. If the crook leaves it up so walmart CAN find, it (and just plans to blow off anyone who tries to order one in the meantime) then Walmart should order up 50,000 units. That's "get the full attention of the FBI" money when you don't honor the shipment.

      And there's no hiding behind "limited quantity available", or limited time and its already expired offers... because price matching policies tend to exclude that sort of thing too.

      Because the objective of price matching policies is to convert a competitors sale to your sale. If the competitor can't fulfill the order then you haven't lost a customer to them and don't need to price match.

    5. Re: wont last by Anonymous Coward · · Score: 3, Funny

      yes it's okay to take advantage of people. that's how capitalism works.

    6. Re: wont last by Anonymous Coward · · Score: 3, Informative

      Actually, it's called fraud...

    7. Re:wont last by Anonymous Coward · · Score: 2, Insightful

      Because the objective of price matching policies is to convert a competitors sale to your sale

      No, it's not. The purpose of Wal-Mart's price matching policy is to drive competition out of business. It's like running a loss-leader sale, where you sell below cost until the competition goes out of business and then hike prices to make up for it later. Mega-Corps like Wal-Mart have deep enough pockets to do this, but it can get them in trouble with regulations covering Monopolistic and Anti-Competitive practices. The "price matching" program is a loophole which allows them to do almost the same thing.
      Personally I would suspect that Wal-Mart probably didn't really care, or may have even anticipated such things and intentionally allowed it to happen. It's free advertising, and now the Word is Out that you can get stuff on the cheap from Wal-Mart by "tricking" them. Just in time for the holiday season? The timing is rather suspicious. Sure, they might sell at a loss, but they can easily afford to do it and watch the competition post slow and dismal Holiday sales. Many retailers live or die by the results of this shopping season.

      Or put in a more simple fashion- don't be so quick to call these people "crooks", when at the very worst they're taking advantage of a much larger, more pervasive Crook.

    8. Re:wont last by Anonymous Coward · · Score: 3, Informative

      > Is this really a loophole? What happens if I go to amazon.com and find one of these $100 playstations, and quickly buy it, then insist they honor the contract?

      Insist all you want, there is no contract until there is an exchange of value aka your card is charged. And your card isn't charged until the item ships.

      This is all well established law. Not a week goes by where someone on fatwallet or slickdeals hasn't had an order cancelled because of a misprice on the merchant's part. If they actually charge the card and ship the product, then there is nothing the merchant can legally do about. But until that point, the ball is in their court 100%.

    9. Re:wont last by ottothecow · · Score: 2
      Serious question. What does walmart think about shipping costs?

      They are now closing the loophole to block matching to 3rd party sellers (which is probably fair), but what if the $80 PS4 were legitimate? An $80 PS4 with $350 shipping. The original $80 price was either taken down quickly, or someone tried to buy it (and then had it declared out of stock by the 3rd party seller), but if you sold it for $80 plus a shipping cost to make up the legitimate cost of the unit like many ebay sellers used to do, would walmart honor it or would they try to calculate shipping?

      --
      Bottles.
    10. Re:wont last by Mashiki · · Score: 3, Interesting

      They took a $10 off coupon and added a zero?

      (My understanding is that coupons have barcodes to actually check the validity of the offer in a database or something.)

      Nope, manufactured their own coupon. It's not hard to do, it used to be a frequent thing on the various underbellies of the internet. And I'm not talking about chans, a bit deeper. The barcode scan is looking to see if it's valid, again--easy to make it work as well. One of the big ones back in '08/09 was for baby formula, people use it to cut other drugs--and would use mules to buy the stuff from walmart, costco, walgreens, etc usually at $200-800 at a time.

      --
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    11. Re: wont last by tmosley · · Score: 3

      Except that is completely wrong. Fraud and theft are illegal in free market capitalism. Rape and murder are illegal too.

      Why does everyone think they understand and are qualified to speak about and criticize economic systems when they have only the barest idea of what the words even mean, much less the history and principles behind them?

    12. Re:wont last by squiggleslash · · Score: 3, Funny

      Even easier, Inspect Element (built in to virtually every web browser these days) and change the live HTML.

      If people knew how easy it was to forge screenshots these days they'd stop believing everything that purports to be one.

      --
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    13. Re: wont last by Anonymous Coward · · Score: 3, Insightful

      It really doesn't, and you don't understand Laissez faire.

      No, I understand how it works in reality just fine. You can give me all the bullshit definitions you want, but when put in practice it very much does mean that.

      Next you'll tell us that rape and murder are legal under that system.

      Since it's an economic policy not a social one, no I wouldn't.

    14. Re:wont last by cyberchondriac · · Score: 2

      If you think you'll come out ahead by suing for $100, you're sadly mistaken.

      Well actually, they'd be suing to get the game console for $100, so the assumed net gain would be the difference between the bogus advertised price and the real price: closer to $300 or so; but yeah, that's still not even close to worth it.

      --

      Look back up at my post, now look back down, you're on the Internet. Now look back up. I'm a signature.
    15. Re: wont last by bluefoxlucid · · Score: 2

      Because people are simple, and everything is both simple and complex. I can explain to you how to solve poverty; the solution is simple, but incredibly nuanced. It's a very short list of policy features, but it avoids an incredible number of policy features that would create sub-optimal or even destructive results. It relies on a handful of economic concepts which, when explained, amount to massively complex interconnected systems, which in turn come down to simple human behavioral psychology, which in turn becomes incredibly complex when examined deeper.

      People are often keen to take the simplistic--supply and demand versus competition--and claim simple behaviors. Supply of houses? Prices will come down because more houses can be built, more apartments can be offered. This explanation ignores risk, ignores the cost risk of building more housing such that supply exceeds demand, ignores the nuanced scarcity of housing (there's plenty, but you can only get a given apartment or house at a given time, and they're all non-fungible), and ignores that people will routinely pay the common above-cost price even if some other market player has the same good cheaper. Prices don't just continuously drop when competition shows up; prices can even creep upwards in a competitive market, as competitors learn that a $500 good and a $515 good both sell, and then everyone sells it for $515 until some competitors start selling it for $530 and don't take a loss in sales volume.

      People don't like this. They say, "No, you would lower your price to attract more business. If one person did it and then had more business than he could handle, and the others didn't drop prices, another competitor would enter the market at the low price." That doesn't fucking work.

    16. Re: wont last by baristabrian · · Score: 2

      Personally, I tend to see people who believe that "give a fuck" is something that can be *bought* as spiritual reprobates. Just saying.

      --
      -- "I'm not in a hurry; I'm in Hawaii." The Homeless Guy
  2. Amazon doens't charge the same price to everybody! by The+New+Guy+2.0 · · Score: 2

    Retail stores have a hard time changing prices as prices signs and labels are regulated by state law... Amazon can very easily change the price in cookie-based pages. I'm not sure why Wal-Mart thinks they can price match when that happens.

  3. Scam's Already Been Stopped by jratcliffe · · Score: 5, Informative

    WalMart's already wised up, and changed the rules. Now it only applies to items on Amazon SOLD BY Amazon. No more marketplace sellers.

    http://consumerist.com/2014/11...

  4. Re:Genius. by jratcliffe · · Score: 2, Informative

    There's "gaming the system" and there's fraud. This isn't clipping Home Depot coupons and taking advantage of Lowe's willingness to accept competitor coupons. This is forging your own Home Depot coupons on your computer, printing them out, and using them at Lowe's, since you know that Home Depot won't accept the forgeries.

  5. Re:Genius. by Aighearach · · Score: 2

    Interesting, but in the summary they don't say anything about forgeries, they talk about people with amazon seller accounts creating sales in order to have them matched. That is nothing at all like your example. In fact, your example looks to me like an intentional fraud; it claimed to have a relevant point, and even had the form of a point, but didn't match the accusation at all.

  6. Re:Genius. by vakuona · · Score: 5, Insightful

    It is fraud if you create a web page purely to deceive Walmart into giving you a discount on a product you had no intention of selling for the price.

    It is deeply dishonest, and there is no other excuse for that behaviour.

  7. Hooray for arbitrage! by Anonymous Coward · · Score: 2, Interesting

    This is great news, glad some savvy consumers "abused the system." Price-matching guarantees, far from being made to help the consumer, are actually economic game theory made to preserve a store's sales. Example:

    1. You are shopping for an item in a store, but discover that it is priced better elsewhere. If the store has no price match, you will leave and obtain the item elsewhere. The store loses sales because it is not as economically efficient as its competitors, and goes out of business. The free market marches on and we all feel good.

    2. You shop in a store, and discover that the item is priced better elsewhere, but the store offers a "price match." You take it, thinking ha! I just got the item for the real "lowest price," and didn't even have to leave!

    But what happens in #2? Oligopoly through game theory. Every retailer has a "price-match" policy, and they all know each others' prices. No retailer will drastically drop the price, because they know that they can divide and conquer by just keeping the prices the same. Why would you drop your price if you knew if those customers who knew better can get it at your competitor?

    Meanwhile, while YOU may have gotten the lowest market price through the price match, less savvy consumers pay the higher "sticker" price. If #1 had been allowed to play out, the overpriced seller would have gone out of business, leaving only the superior merchant. EVERY consumer would then benefit from the lowest price, because the inefficient merchant would be gone, replaced by others.

    Conclusion: These price-matching schemes are anti-competitive, and some customers took advantage of it. While they might not have known it, they are prime examples of using arbitrage to uncover bad policies and mispricing by the market. If I walked up to a cashier and said "can I buy that Playstation for $90?" they would say no. But if I say "your competitor is selling it for $90, give me a Playstation!" how is that any different? They can still say no, but they don't because their management is desparate to keep you in their store.

  8. Re:Oh, boy! by timeOday · · Score: 3, Insightful

    Alternately, these might be Wal-Mart employees who've figured out how earn more than $15/hr by taking a cut of the fake savings, without appearing overtly guilty. At least, you for one are eager to assume they're too dumb to be guilty, which is probably true of their bosses also.

  9. Dumb-asses! (Fry's is not so dumb...) by jtara · · Score: 5, Informative

    Fry's has a simple system for this.

    1. You tell the sales associate (it's not done at the checkout counter) what site you want them to match.

    2. They check it against the list of sites that they are willing to match.

    3. They go to the site on their computer, and look it up.

    4. They print an invoice that you take to the counter with your purchase.

    5. BTW, they have incentive to do this, because they get something any time they print an invoice. I don't know the details, but it would be dumb for Fry's to withhold whatever the reward is just because it was a price match. So, anytime somebody at Fry's is actually helpful (rare, I know, but sometimes happens...) don't balk when they want to print an invoice!

    You don't get away with just showing them your screen.

    You can show them a screen, from the web or some price-search app, and then they will go to their own browser to look it up.

    1. Re:Dumb-asses! (Fry's is not so dumb...) by dunkindave · · Score: 5, Interesting

      There was a story a few years ago about Best Buy rigging their in-store computers to show a higher price than their website to the public. It was a shadow system that looked like the external site, but gave different prices. Its purpose was to trick people who look something up online, see the price, go to the store, find it at a different price, and complain. The salesman would pull it up on their "website" like the customer says they did, show the customer that they were mistaken, the marked price is the price it shows, and the customer was faced with either walking out or accepting the higher price. Smartphones were the fall of this practice since customers no longer had to use the Best Buy systems to look things up. They could whip out their iPhone/Android/BlackBerry/(cringe)Windows and look it up for themselves. When some of these people questioned the sales person's answer and independently verified the info on the spot, which didn't match, all hell broke loose.

    2. Re:Dumb-asses! (Fry's is not so dumb...) by phorm · · Score: 2

      So you still gave them your business... is what you're saying?

  10. I don't blame WalMart Employees by Prien715 · · Score: 4, Insightful

    After all, when your employer pays you terribly, why do you care? Reject the idea, customer complains to your manager. Who is also, may not be the brightest star in the constellation, who may discipline/fire you.

    Also? Average wage at WalMart: $8/hr (weekly: 8*8=64 * 5 days=$320). Which means, pulling this once and reselling the console is almost a week's pay. Taking $300 from WalMart, whose family owns more money than the bottom 42% of the US combined to feed your family doesn't seem like the most heartless crime in the world.

    --
    -- Political fascism requires a Fuhrer.
  11. Re:Oh, boy! by OzPeter · · Score: 2

    These are the same Walmart employees who think they're worth fifteen bucks an hour?

    This is getting off topic, but minimum wage in the US has taken a big hit due to inflation. At the very least if compared to the 1960's the current minimum wage needs to be about $11/hr in order to have the same buying power.

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  12. Re:Genius. by Anonymous Coward · · Score: 2, Interesting

    Create Web page with deeply discounted console.

    Buy 3, or more PS/4 From Walmart.

    Sell one for the advertised price--making it not fraud.

    Sell another for 3x the price you advertised the first one at.

    Keep one for yourself.

    Profit!

    In the stock market its called short selling.

  13. I See this as Walmart's fault... by GrpA · · Score: 3, Insightful

    Walmart was not obliged to sell other than by it's own actions... They could have challenged it or otherwise...

    It's actions were made on the intent of beating it's competitors and this backfired... Only consumers really need to be protected from their own stupidity and ignorance - Corporations are big enough to make their own miscalculations and live with the consequences.

    caveat venditor would be more appropriate -

    GrpA

    --
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  14. Re:Genius. by bloodhawk · · Score: 2

    It is complete and utter fraud, no ifs or buts. The intention of the fake listing is purely to defraud Walmart. This is not a shades of grey situation, it is straight out criminal behavior that should see them if caught be prosecuteded