Multiple Manufacturers Push Hydrogen Fuel Cell Cars, But Can They Catch Tesla?
MojoKid writes After years of working on prototype vehicles, multiple car companies have announced a major push for hydrogen fuel cell automobiles. At the LA Auto Show last week, Toyota showed off its Mirai, a four-door passenger sedan with a $57,500 base sticker price and a hydrogen-only fuel system. Honda recently delayed its hydrogen-powered FCX Clarity Fuel Cell Electric Vehicle until 2016, while Hyundai is planning to build 1000 fuel-cell powered Tucson's by the end of the year. Currently, most proposed hydrogen fuel cell vehicles are actually combined hydrogen-electric designs. Hydrogen gas, under enormous pressure, is used to drive a generator, which then charges a lithium-ion battery. Toyota plans to sell up to 3,000 Mirai a year by 2017, which would put it well below Tesla's own sales projections for its Model S — but at a lower overall price point. The pressurized fuel tanks in the Mirai can hold a total of 122 liters of hydrogen for an estimated range of 300 miles. A standard gasoline-powered car with a 122L capacity at 30mpg would be capable of traveling 960 miles. Proponents of hydrogen point to the vastly improved fueling time (roughly equal that of gasoline) as opposed to the 20-60 minutes required to recharge a vehicle like Tesla's Model S.
I think the major manufacturers are afraid of the reduced parts count that pure electric cars have and the implied loss of profit margin because of it.
I'm in the auto industry and I'm a cost accountant. The part count on cars generally has only a modest (though significant) effect on profit margin and increasing part counts usually implies negative effects on profit margin. If anything they would welcome the reduced part counts because it would likely reduce costs, particularly warranty, production and maybe engineering. It's a competitive market so unnecessarily inflating part counts translates into reduced profit margin, not increased like you are implying.
So they keep trying to sell hybrid systems that bundle an internal combustion engine with an electric motor in order to keep the parts count high.
They sell hybrids because that is the state of the technology. We don't have the battery technology or charging infrastructure to go fully electric yet outside of some niche markts. We may in due time but not today. Hybrids are expensive because the technology is new, complex and doesn't enjoy full economies of scale yet.