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French Publishers Prepare Lawsuit Against Adblock Plus
HughPickens.com writes Frédéric Filloux reports at Monday Note that two groups of French publishers, the GESTE and the French Internet Advertising Bureau, are considering a lawsuit against AdBlockPlus creator Eyeo GmbH on grounds that it represents a major economic threat to their business. According to LesEchos.fr, EYEO, which publishes Adblock Plus, has developed a business model where they offer not to block publishers' advertisements for remuneration as long as the ads are judged non-intrusive (Google Translate, Original here). "Several criteria must be met as well: advertisements must be identified as such, be static and therefore not contain animation, no sound, and should not interfere with the content. A position that some media have likened to extortion."
According to Filloux the legal action misses the point. By downloading AdBlock Plus (ABP) on a massive scale, users are voting with their mice against the growing invasiveness of digital advertising. Therefore, suing Eyeo, the company that maintains ABP, is like using Aspirin to fight cancer. A different approach is required but very few seem ready to face that fact. "We must admit that Eyeo GmbH is filling a vacuum created by the incompetence and sloppiness of the advertising community's, namely creative agencies, media buyers and organizations that are supposed to coordinate the whole ecosystem," says Filloux. Even Google has begun to realize that the explosion of questionable advertising formats has become a problem and the proof is Google's recent Contributor program that proposes ad-free navigation in exchange for a fee ranging from $1 to $3 per month. "The growing rejection of advertising AdBlock Plus is built upon is indeed a threat to the ecosystem and it needs to be addressed decisively. For example, by bringing at the same table publishers and advertisers to meet and design ways to clean up the ad mess. But the entity and leaders who can do the job have yet to be found."
According to Filloux the legal action misses the point. By downloading AdBlock Plus (ABP) on a massive scale, users are voting with their mice against the growing invasiveness of digital advertising. Therefore, suing Eyeo, the company that maintains ABP, is like using Aspirin to fight cancer. A different approach is required but very few seem ready to face that fact. "We must admit that Eyeo GmbH is filling a vacuum created by the incompetence and sloppiness of the advertising community's, namely creative agencies, media buyers and organizations that are supposed to coordinate the whole ecosystem," says Filloux. Even Google has begun to realize that the explosion of questionable advertising formats has become a problem and the proof is Google's recent Contributor program that proposes ad-free navigation in exchange for a fee ranging from $1 to $3 per month. "The growing rejection of advertising AdBlock Plus is built upon is indeed a threat to the ecosystem and it needs to be addressed decisively. For example, by bringing at the same table publishers and advertisers to meet and design ways to clean up the ad mess. But the entity and leaders who can do the job have yet to be found."
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D.) Hosts files yield more:
1.) Speed (adblock & hardcodes fav sites - faster than remote dns)
2.) Security (vs. malicious domains serving malcontent + block spam/phish & trackers)
3.) Reliability (vs. downed or Kaminsky redirect vulnerable dns, 99% = unpatched vs. it & worst @ isp level + weak vs DGA, & Fastflux + dynDNS botnets)
4.) Anonymity (vs. dns request logs + dnsbl's).
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* Hosts do more w/ less (1 file) @ faster levels (ring 0) vs redundant inefficient addons (slowing slower ring 3 browsers) via filtering 4 the IP stack (coded in C, loads w/ os, & 1st net resolver queried w\ 45++ yrs.of optimization).
* Addons = more complex + slow browsers in messagepassing (use a few concurrently & see) & are nullified by native browser methods - It's how Clarityray's destroying Adblock.
* Addons slowup slower usermode browsers layering on more - & bloat RAM consumption + excessive cpu use too (4++gb extra in FireFox https://blog.mozilla.org/nneth...)
Instead, work w/ a more capable native kernelmode part you already have - hosts (An integrated part of the ip stack)
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In reality, the French fought hard for 45 days and suffered over 350,000 casualties. France, Belgium and the Netherlands fell because Germany gained superiority in the air and through the use of highly mobile armored divisions.
Then don't allow those ads. ABP asks you if you want to allow reasonable ads. If you change your mind, you can un/check that box any time. The fee paid to Eyeo is for checking that the ads abide by the exemption rules (and I guess as a kind of security deposit, so that advertisers don't keep submitting benign ads and switching them out once they get approval).
Correct. Then a large fraction of the government capitulated, formed a puppet government, and did the Nazis' bidding, including rounding up people for shipment to concentration camps. And in some cases, like in North Africa, fought (weakly) against the allies.
At the same time, the parts of the government and military that were caught in or escaped to England made themselves royal pains in the ass to the allies, posturing and playing politics to try to claim they were in charge of the government in abstentia, This greatly complicated the invasion planning and led to poor tactical decisions based on maintain the pride of strutting martinets like DeGaulle. This allowed the Germans to escape through the Falaise gap, for example, when they were otherwise going to be caught. This probably extended the war another 6 months.
The ultimate was in the 60s. DeGaulle demanded that all American tropps be removed from French soil. Lyndon Johnson asked him "does that include the 65000 that died lliberarting it*.
That's why we hate the French.
Or just use another blocker without the potential conflict of interest, such as Adblock Edge, or your hosts file if you're technical.
If you disagree, post your argument. (-1, Overrated) isn't your personal censorship tool for views you don't like.
I know a lot of companies that block most of the ad-sites because of the attack vector ads represent.
--- Reality doesn't care about your opinions, it happens anyway and if you are in the way you'll get squished.
The part of this article that has not been mentioned yet is that the developer of Adblock Plus (forked from the original Adblock) has decided to take money in exchange for allowing "non-intrusive" advertising through its lists, pretty much against the interests of it's users who don't want any ads. This puts them directly in the line of fire when media publishers get irate enough to sue, as advertisers see them as a blackmailer. You can see the whitelist of allowed sites here: https://easylist-downloads.adb... - along with Google and it's Doubleclick network, other notables and other publishers and trackers not easily recognized have paid up. Adblock Plus got the install base and trust, then they change the arrangement.