Slashdot Mirror
French Publishers Prepare Lawsuit Against Adblock Plus
HughPickens.com writes Frédéric Filloux reports at Monday Note that two groups of French publishers, the GESTE and the French Internet Advertising Bureau, are considering a lawsuit against AdBlockPlus creator Eyeo GmbH on grounds that it represents a major economic threat to their business. According to LesEchos.fr, EYEO, which publishes Adblock Plus, has developed a business model where they offer not to block publishers' advertisements for remuneration as long as the ads are judged non-intrusive (Google Translate, Original here). "Several criteria must be met as well: advertisements must be identified as such, be static and therefore not contain animation, no sound, and should not interfere with the content. A position that some media have likened to extortion."
According to Filloux the legal action misses the point. By downloading AdBlock Plus (ABP) on a massive scale, users are voting with their mice against the growing invasiveness of digital advertising. Therefore, suing Eyeo, the company that maintains ABP, is like using Aspirin to fight cancer. A different approach is required but very few seem ready to face that fact. "We must admit that Eyeo GmbH is filling a vacuum created by the incompetence and sloppiness of the advertising community's, namely creative agencies, media buyers and organizations that are supposed to coordinate the whole ecosystem," says Filloux. Even Google has begun to realize that the explosion of questionable advertising formats has become a problem and the proof is Google's recent Contributor program that proposes ad-free navigation in exchange for a fee ranging from $1 to $3 per month. "The growing rejection of advertising AdBlock Plus is built upon is indeed a threat to the ecosystem and it needs to be addressed decisively. For example, by bringing at the same table publishers and advertisers to meet and design ways to clean up the ad mess. But the entity and leaders who can do the job have yet to be found."
According to Filloux the legal action misses the point. By downloading AdBlock Plus (ABP) on a massive scale, users are voting with their mice against the growing invasiveness of digital advertising. Therefore, suing Eyeo, the company that maintains ABP, is like using Aspirin to fight cancer. A different approach is required but very few seem ready to face that fact. "We must admit that Eyeo GmbH is filling a vacuum created by the incompetence and sloppiness of the advertising community's, namely creative agencies, media buyers and organizations that are supposed to coordinate the whole ecosystem," says Filloux. Even Google has begun to realize that the explosion of questionable advertising formats has become a problem and the proof is Google's recent Contributor program that proposes ad-free navigation in exchange for a fee ranging from $1 to $3 per month. "The growing rejection of advertising AdBlock Plus is built upon is indeed a threat to the ecosystem and it needs to be addressed decisively. For example, by bringing at the same table publishers and advertisers to meet and design ways to clean up the ad mess. But the entity and leaders who can do the job have yet to be found."
Can adblock do 15 things hosts files can for more speed, security, reliability, & more:
1.) Secure you vs. known malicious sites/servers (beyond malicious adbanners - see 2 thru 6 below next)
2.) Secure you vs. downed DNS servers aiding reliability
3.) Secure you vs. DNS redirect poisoned dns servers
4.) Protect you vs. fastflux using botnet attacks and stop their communications back to their C&C servers
5.) Protect you vs. dynamic dns using botnet attacks and stop their communications back to their C&C servers
6.) Protect you vs. domain generation algorithm using botnet attacks and stop their communications back to their C&C servers
7.) Speed you up for websurfing not only by adblocking but also hardcoding favorite sites
8.) Get you past a dnsbl you may not agree with
9.) Keep you off dns request logs
10.) Do all of those things and block ads (better than adblock) more efficiently in cpu cycles and memory usage
11.) Work on ANY webbound application (think stand-alone email programs, for example).
12.) Give you direct, easily notepad/texteditor controlled data for all of the above
13.) Block out trackers
14.) Block spam mails sources
15.) Block phishing mails sources
"?"
* Simple YES or NO answers will do for repliers to this - that's all.
APK
P.S.=> The ANSWER ="NO" to each enumerated item above as far as "Almost ALL Ads Blocked" (crippled by default & 'souled-out' defeating it's very base purpose) is concerned -> http://techcrunch.com/2013/07/...
So, *IF* you feel like doing things LESS efficiently as well -> https://blog.mozilla.org/nneth... ontop of doing less than hosts do (by far) with more complexity + from a slower mode of operations (usermode with more messagepassing overheads vs. hosts in kernelmode, also starting up w/ the IP stack itself, before REDUNDANT inefficient addons even BEGIN to operate, & as the 1st resolver queried by the OS as well)?
That's illogical: I can lead a horse to water, but I can't make them drink!
... apk
W. Palant wrote me by email 1st saying "hosts are a shitty solution" to which I replied:
"Show us adblock can do more for added speed, security, reliability, & anonymity than hosts can, + that adblock does it more efficiently than hosts"
Which on my latter 'point-in-challenge' on efficiency AdBlock's proven by research to be MASSIVELY inefficient -> https://blog.mozilla.org/nneth... & adblock does FAR less than hosts (especially crippled by default).
I sent Wladimir Palant that challenge in response to his statement from 2 different email addresses I use!
Result = Still no answer from him in regard to my challenge put to him to this very day MONTHS later - that tell you anything? It did me!
He knows his addon is less efficient & features laden by FAR vs. hosts - Wladimir Palant RAN like a scared rabbit!
ClarityRay's also DESTROYING AdBlock - via native browser methods to DUMP what addons you use (it can't DO THAT to hosts files).
I only tell it how it is on hosts' superiority vs. AdBlock - Funny part is, Wladimir Palant running does too!
Especially considering "Almost ALL Ads Blocked" has 'souled-out' -> Google And Others Reportedly Pay Adblock Plus To Show You Ads Anyway: http://news.slashdot.org/comme...
APK
P.S.=> Bottom-Line: Hosts = a superior solution that also fixes DNS redirect security issues (vs. browser addons & their inefficiencies + messagepassing overheads as well as myriad lack of abilities hosts have from 1 file that's part of the IP stack itself - faster, more efficient, & less redundant as well, since TCP/IP has 45++ yrs. of refinement & optimization in it, & runs in a higher CPU serviced ring of privelege & operations in kernelmode vs. slower usermode layering over browsers slowing them more, & hosts = 1st resolver queried by the OS itself also)... apk