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Brain Stimulation For Entertainment?

An anonymous reader writes: Transcranial magnetic stimulation has been used for years to diagnose and treat neural disorders such as stroke, Alzheimer's, and depression. Soon the medical technique could be applied to virtual reality and entertainment. Neuroscientist Jeffrey Zacks writes, "it's quite likely that some kind of electromagnetic brain stimulation for entertainment will become practical in the not-too-distant future." Imagine an interactive movie where special effects are enhanced by zapping parts of the brain from outside to make the action more vivid. Before brain stimulation makes it to the masses, however, it has plenty of technical and safety hurdles to overcome.

21 of 88 comments (clear)

  1. Stimulation via Content? by Roger+W+Moore · · Score: 5, Insightful

    What happened to stimulating the brain via the old fashioned method by having an exciting, provocative story populated by diverse and interesting characters? Have Hollywood fallen so far that the only way they can stimulate people's brain now is by the direct application of voltage?

    1. Re:Stimulation via Content? by ShieldW0lf · · Score: 5, Insightful

      Better question is, if you can directly stimulate the brain and cause pleasure, why bother opening your eyes?

      Oh right. Because movies are with propaganda, and the point of the brain stimulation is to break your capacity for critical evaluation.

      I'll pass, thanks. I read Spider Robinson, I know how this turns out, and I don't feel like being found sitting in a pile of my own excrement with a beatific grin on my face...

      --
      -1 Uncomfortable Truth
    2. Re:Stimulation via Content? by fuzzyfuzzyfungus · · Score: 2, Insightful

      Be sure to put your EOL directives in order: an awful lot of people die in their own shit; but with substantially less happy expressions, as it is.

    3. Re:Stimulation via Content? by BarbaraHudson · · Score: 4, Informative

      Have Hollywood fallen so far

      Yes.

      Well, to their credit, they did warn us. Thee was the Orgasmatron in "The Sleeper" and no-physical-contact brain-stimulated sex in "Demolition Man".

      And then there's the real orgasmatron

      Dr. Stuart Meloy never set out to study orgasms. It was an accident.

      He was in the operating room one day in 1998, implanting electrodes into a patient's spine to treat her chronic leg pain. (The electrodes are connected to a device that fires impulses to the brain to block pain signals.) But when he turned on the power, "the patient suddenly let out something between a shriek and moan," says Meloy, an anesthesiologist and pain specialist in North Carolina.

      Asked what was wrong, she replied, "You'll have to teach my husband how to do that."

      --
      "Transparent" is a shit show that trades on every stereotype going. A man in drag is NOT a transsexual.
    4. Re:Stimulation via Content? by Immerman · · Score: 3, Interesting

      I have heard that for a long time the standard "retirement package" for at least mildly well-to-do Chinese who were facing the final inevitable decline was a pipe and all the opium they could smoke. Actually sounds a lot more civilized than the normal American routine - who wants to spend their last days/weeks/months draining their children's inheritance to fight a battle that can't be won? Let me die from starvation with a smile on my face and a sandwich beside me, ignored in favor of the pipe in my hand.

      --
      --- Most topics have many sides worth arguing, allow me to take one opposite you.
    5. Re:Stimulation via Content? by mdielmann · · Score: 2

      Or you could use it for other things. For instance, improve your focus so you can work better. Or improve your capacity to learn so that you can spend less time in school to achieve the same results. Or learn more.

      Some of us aren't so tied to stimulating our pleasure centers that we don't do anything else. Note the many people who aren't addicted to cigarettes, alcohol, or drugs, for instance. These are already simple methods to stimulate your pleasure centers (and other areas) with, frankly, the same potential drawbacks as your average Niven-esque wirehead. Sure, addictiveness may be lower, but that's already the reason I stay away from things like heroin, opium, and meth.

      --
      Sure I'm paranoid, but am I paranoid enough?
  2. No way I'm letting them touch my brain by Skarjak · · Score: 4, Insightful

    Nuh uh. I don't trust any entertainment company enough to allow them to zap my brain. Not in a million years.

    1. Re:No way I'm letting them touch my brain by ranton · · Score: 2

      Nuh uh. I don't trust any entertainment company enough to allow them to zap my brain. Not in a million years.

      That's fine; they will make plenty of money from those who are willing. Facebook makes plenty of money without the people who refuse to have a social media fingerprint as well. This will be no different.

      --
      -- All that is necessary for the triumph of evil is that good men do nothing. -- Edmund Burke
  3. Larry Niven Anyone? by Anonymous Coward · · Score: 5, Insightful

    One word: wirehead.

  4. Technical and safety measures by handy_vandal · · Score: 2

    More like: Before brain stimulation makes it to the masses, it has plenty of technical and safety measures to override.

    --
    -kgj
  5. The prime mover will be ... by CaptainDork · · Score: 3, Funny

    ... the porn industry.

    --
    It little behooves the best of us to comment on the rest of us.
  6. Demolition Man by Anonymous Coward · · Score: 4, Funny

    Is everyone ready for sex and the three seashells?

  7. In the Year 3000 by sexconker · · Score: 4, Insightful

    For $9.99 per month, you can add the sensation of flavor to your government-supplied gruel.
    A higher quality version of that memory you are trying to access may be available. Rent for $5.99, buy for $19.99.
    Pay $5 to climax. Supersize your orgasm for $3 more.
    In the Year 3000!
    In the Year 3000!

  8. hey y'all watch this... by turkeydance · · Score: 2

    here, hold my transcranial magnetic stimulator.

  9. Supernormal Stimuli & The Pleasure Trap by Paul+Fernhout · · Score: 4, Informative

    http://en.wikipedia.org/wiki/S...
    "Harvard psychologist Deirdre Barrett argues that supernormal stimulation govern the behavior of humans as powerfully as that of animals. In her 2010 book, Supernormal Stimuli: How Primal Urges Overran Their Evolutionary Purpose,[9] she examines the impact of supernormal stimuli on the diversion of impulses for nurturing, sexuality, romance, territoriality, defense, and the entertainment industry's hijacking of our social instincts. In the earlier book, Waistland,[2] she explains junk food as an exaggerated stimulus to cravings for salt, sugar, and fats and television as an exaggeration of social cues of laughter, smiling faces and attention-grabbing action. Modern artifacts may activate instinctive responses which evolved in a world without magazine centerfolds or double cheeseburgers, where breast development was a sign of health and fertility in a prospective mate, and fat was a rare and vital nutrient. ..."

    http://www.healthpromoting.com...
    https://www.drfuhrman.com/libr...
    "An abundance of food, by itself, is not a cause of health problems. But modern technology has done more than to simply make food perpetually abundant. Food also has been made artificially tastier. Food is often more stimulating than ever before--as the particular chemicals in foods that cause pleasure reactions have been isolated--and artificially concentrated. These chemicals include fats (including oils), refined carbohydrates (such as refined sugar and flour), and salt. Meats were once consumed mostly in the form of wild game--typically about 15% fat. Today's meat is a much different product. Chemically and hormonally engineered, it can be as high as 50% fat or more. Ice cream is an extraordinary invention for intensifying taste pleasure--an artificial concoction of pure fat and refined sugar. Once an expensive delicacy, it is now a daily ritual for many people. French fries and potato chips, laden with artificially-concentrated fats, are currently the most commonly consumed "vegetable" in our society. As Dr. Fuhrman reports in his excellent volume Eat to Live, these artificial products, and others like them, comprise a whopping 93% American diet. Our teenage population, for example, consumes up to 25% of their calories in the form of soda pop!
        Most of our citizenry can't imagine how it could be any other way. To remove (or dramatically reduce) such products from America's daily diet seems intolerable--even absurd. Most people believe that if they were to do so, they would enjoy their food--and their lives--much less. Indeed, most people believe that they would literally suffer if they consumed a health-promoting diet devoid of such indulgences. But, it is here that their perception is greatly in error. The reality is that humans are well designed to fully enjoy the subtler tastes of whole natural foods, but are poorly equipped to realize this fact. And like a frog sitting in dangerously hot water, most people are being slowly destroyed by the limitations of their awareness. ..."

    --
    A 21st century issue: the irony of technologies of abundance in the hands of those still thinking in terms of scarcity.
    1. Re:Supernormal Stimuli & The Pleasure Trap by Paul+Fernhout · · Score: 2

      "Neuroadaptation" is the key issue of what stronger stuff does not taste better in the long term. We just can't always have the rush of the first taste of the potato chip (salt, fat, crunch) if we start eating them all the time. Our tastes just start to expect that level regularly and if we go back to food with less, we feel bad for a time until our tastes readjust again. The same thing might be true of direct brain stimulation?

      From the Pleasure Trap article: "Like our other sensory nerves, our taste buds also will "get used to" a given level of stimulation -- and this can have dangerous consequences. The taste buds of the vast majority of people in industrialized societies are currently neuroadapted to artificially high-fat, high-sugar, and high-salt animal and processed foods. These foods are ultimately no more enjoyable than more healthful fare, but few people will ever see that this is true. This is because they consistently consume highly stimulating foods, and have "gotten used to" them. If they were to eat a less stimulating, health-promoting diet, they soon would enjoy such fare every bit as much. Unfortunately, very few people will ever realize this critically important fact. Instead, nearly all of these people will die prematurely of strokes, heart attacks, congestive heart failure, diabetes, and cancer as a result of self-destructive dietary choices."

      Still, you said your experience differed. So I wonder what else might have been different. You used the word "almost". One issue is how frequently people eat junk food. Even a couple times a week might be a problem?

      Also, there is a certain style to cooking good healthy foods so they taste good. For example vegetables should not be overcooked... Dr. Fuhrman and his wife have some good cooking tips in various videos.

      Medically-supervised fasting is another way to reset taste buds (in about a week). That may be why most religions include fasting as part of their traditions (watered down these days). When I fasted for more than a week, afterwards stuff with salt and sugar tasted offensively strong. Simple soups and plain vegetables tasted great, with various flavor nuances. Sadly, over the last few years I've become readapted to stronger less-healthy stuff (living in a family with other people eating other stuff).

      In general, it is a good question what aspects of modern technology have overall made us happier or less happy over the long term. Aspects of today's fancy computers (including 24X7 social media) may in some ways be increasing stress for people more than they make us happier? Too many choices can also be stressful. Anyway, a complex topic.

      --
      A 21st century issue: the irony of technologies of abundance in the hands of those still thinking in terms of scarcity.
  10. Old Fashioned Frequency Following by Baldrson · · Score: 2

    In a college course called "Physics for Artists" at the U of IA back in 1974, I pursued the frequency following effect of strobe lights as an adjunct to art displays to induce the desired state of consciousness. Fortunately the EEG technology was too expensive to complete the project for my college sophomore budget -- fortunately because it is the kind of thing that if shown in a public exhibit could definitely cause seizures. Milder forms are already probably being used in theater with rhythmic light and sound, but attenuated in a studied manner.

  11. Re:How about electronic drugs? by fuzzyfuzzyfungus · · Score: 3, Interesting

    It's definitely a consideration, the question is whether it's a giant downside, or the absurdly amazing upside:

    If your neurology-fu is good enough, you should be able to produce a stimulus of essentially unimaginable desirability. After all, while we (currently) have to do various things in order to experience pleasure, 'pleasure' is something that the brain does, not something we absorb from a wife, 2.5 children, and a golden retriever in the suburbs.

    If you could bring to bear all the available apparatus devoted to the experience of 'pleasure' you could skip all the grind and go right to the reward.

    Aside from the practical problems of getting people to work when they could be experiencing timeless ultimate bliss, I suspect that this prospect will strike many as somehow creepy or dishonest.

    On the other hand, what innovation could possibly contribute more to the happiness of mankind than a direct supply of dis-intermediated happiness, delivered fresh and pure right to the brain?

  12. Cordwainer Smith - Golden the Ship Was-Oh! Oh! Oh by damas · · Score: 3, Informative

    "When the message came, it found Tedesco in his usual character. He was lying on the air-draft with his brain pleasure centers plugged into the triggering current. So deeply lost in pleasure was he that the food, the women, the clothing, the books of his apartments were completely neglected and forgotten. All pleasure save the pleasure of electricity acting on the brain was forgotten."

  13. Re:OK by Immerman · · Score: 2

    Actually, no. The brain is unclocked, making "speed" (frequency) analysis difficult, but as I recall neurons are only able to fire somewhere on the order of a few hundred Hz to a few kHz. The incredible data processing capacities likely originate from the the massively interconnected parallel design, rather than raw speed. In terms of total "switch" transitions per second I believe we hit human-brain-comparable supercomputers almost a decade ago. To the limits of our feeble understanding of the brain, of course.

    As for "banging on the brain with a hammer" - I'm inclined to agree with your description, but that's hardly slowed humans from doing just that with alcohol and other drugs for millenia - to say nothing of the booming market for prescription psycho-pharmaceuticals, many of which are recognized to have potentially serious but poorly understood side effects..

    --
    --- Most topics have many sides worth arguing, allow me to take one opposite you.
  14. Not Happening by vix86 · · Score: 3, Informative

    I've participated in some TCS experiments back in college. Unless they discover some new way to do TCS there is no way anyone is ever going to find the technology usable in an entertainment environment. Remember that in order to cause the neurons to discharge magnetically you have to send a strong enough magnetic field through the skull and through a certain amount of liquid. In addition, the field has to be changed constantly as well.

    For anyone that has never done TCS, what this effectively results in are constant static discharges on your scalp and this happens at a fairly rapid frequency. Plus, depending on the location of the magnets, the magnets might also be causing muscle neurons to discharge as well, so your face will be constantly twitching. All of this leads to a fairly tiring experience.