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Ask Slashdot: What Tech Companies Won't Be Around In 10 Years?

An anonymous reader writes: It's interesting to look back a decade and see how the tech industry has changed. The mobile phone giants of 10 years ago have all struggled to compete with the smartphone newcomers. Meanwhile, the game console landscape is almost exactly the same. I'm sure few of us predicted Apple's rebirth over the past decade, and many of us thought Microsoft would have fallen a lot further by now. With that in mind, let's make some predictions. What companies aren't going to make it another 10 years? Are Facebook, Twitter, and the other social networking behemoths going to fade as quickly as they arose? What about the heralds of the so-called 'sharing economy,' like Uber? Are IBM and Oracle going to hang on? Along the same lines, what companies do you think will definitely stick around for another decade or more? Post your predictions for all to see. I'll buy you a beer in 10 years if you're right.

13 of 332 comments (clear)

  1. Ten years? by TheRaven64 · · Score: 5, Interesting

    It takes a long time for a big company to die and many can reinvent themselves. Look at the origins of Nokia and Nintendo - neither was exactly a tech company when they started. Companies like Microsoft, Apple, and Google are big enough to survive ten year of terrible decisions by management (Microsoft already has!) without much pain. The companies that tend to die are ones where some disruptive technology changes their market completely and they don't adapt. SGI was a good example: some of their engineers proposed building a cheaper graphics accelerator for the mass market and they decided not to build them because they'd cannibalise the graphics workstation market. Those engineers left and formed nVidia, and now a graphics workstation is just a commodity PC with a high-end nVidia card in it. SGI had the opportunity to lead a shift in the market and decided not to take it. Those are hard to predict, because they typically rely on advances in manufacturing that suddenly make something economically viable that wasn't previously. Often these things are gradual (in the nVidia/SGI case, the reduction in fabrication costs until it became feasible to make a mass-market GPU) and aren't obvious until a watershed has passed.

    --
    I am TheRaven on Soylent News
    1. Re:Ten years? by mwvdlee · · Score: 5, Insightful

      If you're afraid creating a new product will cannibalise your current market, some other company will create the product and cannibalise your market for you.

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    2. Re:Ten years? by netsavior · · Score: 4, Interesting

      Classic example: Kodak.

      Since kodak was the inventor of the digital camera... this is actually a classic COUNTER-example.
      Kodak actually failed when it wasted BILLIONS in the 1980s trying to expand its product line... 5.1 billion dollars for a drug company that they then ran into the ground, then tons of money in R&D trying to build a better Alkaline battery (because the battery was going to be the new "film" - disposable repeat purchase - once digital took off).

      Kodak invented itself into oblivion, not the other way around.

    3. Re:Ten years? by Marginal+Coward · · Score: 4, Interesting

      Kodak always made cameras, though mainly just to sell film, which was always an enormous cash cow for them. They vigorously pursued the digital camera market but basically lost to Canon, Fuji, and Nikon on some combination of features and price. So, they were doing many of the right things, just not doing them well enough to compete. As you point out, they also probably did some wrong things when they saw that film was dying, but that's just part of the process of reinvention.

      If Kodak was once a "film" company, they were really a chemical company, rather than a camera company. In that vein, one of their little-known successes in the reinvention department is their spinoff of Eastman Chemical, which currently is a thriving $11B company.

  2. IBM is dead by Anonymous Coward · · Score: 5, Interesting

    IBM management have turned the company into a financial engineering behemoth, buying their own shares at low interest rates to prop up share prices so management get bonuses, sacking engineering staff, lowering customer service. They're history.

    1. Re:IBM is dead by PolygamousRanchKid+ · · Score: 5, Insightful

      IBM is like toenail fungus . . . it never really completely goes away.

      They used to sell hardware . . . now they sell services.

      In the future, the name IBM will still be around, but I don't know what they will be selling then.

      They don't know yet either.

      One of my predictions for 2015 is that IBM's CEO Ginni Rometty will get the golden parachute.

      --
      Schroedinger's Brexit: The UK is both in and out of the EU at the same time!
    2. Re:IBM is dead by Anonymous Coward · · Score: 5, Interesting

      Yet IBM is still hiring and working there is comfortable: work is easy, plenty of benefits, and you get paid well.

      hum... paid well? As someone who works there, this is not really the case. IBM has indeed turned into a perfect example of how not to be in tech. Aside from specific research areas IBM has struggled, not meeting deadlines, outsourcing without caring for quality on the deliver, not to mention that is just got caught up on its own compulsion to control results that you have projects that get delayed and even axed due to poor internal auditing reviews. Feedback is an area where IBM struggles the most: There is no communication accross the board, salaries are quite low (maybe that can be different on US, but everywhere else it is lagging behind). It is indeed comfortable to work there as infrastructure is rather good on some things, but the truth is that I have to agree that I don't think IBM is going away, what they will be doing in 10 years is anyone's guess, but since they have sold pretty much anything they could, there is no way of knowing where we'll be

  3. Re:Apple's comeback was obvious by TheRaven64 · · Score: 4, Interesting

    Everyone started building them, but it would have been a short-lived fad if Intel hadn't put the USB controller in their southbridge chips and if Microsoft hadn't fixed their USB driver issues. The iMac wasn't a big enough market to sustain USB by itself, and it could have ended up as the new ADB (expensive and Apple-only) if the rest of the industry didn't jump on board. Remember the iMac also shipped with FireWire, which sadly didn't take off and is now gone from new Macs. Most PCs didn't come with FireWire and most that did used the 4-pin ports, which didn't have power and so were much less useful, but meant that devices ended up not drawing power from FireWire either, adding another reason for FireWire to be more expensive than USB.

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    I am TheRaven on Soylent News
  4. 10 Years Can Be A Long Time by msobkow · · Score: 5, Insightful

    Ten years can be a long time if you've got the cash and a "core business" to eek out existence on. As long as there is a need for new mainframes for the banking industry, IBM will be around. I think they're going to shrink a lot, though.

    Oracle isn't going anywhere. They're too entrenched.

    Apple's market will shrink rather than grow, primarily due to their failure to really innovate. Let's face it, they've been tweaking and fiddling for over five years now rather than coming out with anything new or earth shattering. But they've got the cash to buy an entire nation (or two), so they'll still be around.

    The same goes for Microsoft. They've got sufficient cash and resources to hang on for a long time, even if their core markets are shrinking. Let's face it -- basic business functionality will always be needed, even if it isn't glamourous and exciting. They'll continue to lose market share to tablets and smell phones in the consumer markets, and will re-focus on their core business of serving business customers.

    Uber, Lyft, and the like are going to encounter some rude shocks from the courts in the near future, and their business models will be declared illegal. It's already happening in a lot of districts.

    Google Plus will finally get the axe in 2-3 years, but Google itself will continue along it's merry way.

    Twitter will shrink dramatically or disappear entirely as the video capabilities of higher bandwidth and newer/denser technologies make written dialogue even more irrelevant than it is today.

    Facebook will still be around, and bigger than ever. They've made a couple of smart investments, and if those play out, they're going to grow their market substantially with them (especially on the VR front -- think virtual meetings, markets, and presentations.)

    The real shock is going to be the death of the PC. With the advent of higher resolution virtual displays and augmented reality glasses, the need for a physical screen will finally wane and the PC will be replaced by a bluetooth keyboard and mouse talking to that virtual hardware.

    The cloud bubble will finally burst wide open when the US tries to pull the same shit on corporate data that they're doing with email and Microsoft right now. The near violent rejection of US policies by the world that results will cause several corporations to leave the US just to survive, and Bush 47 will be left to wonder what happened to the empire and practice his fiddle.

    Lenovo will continue to grow, while HP/Compaq shrinks due to their abysmal build quality and lack of innovation.

    Samsung will level off as the market for Android devices becomes saturated, but with their product range, they'll still be a healthy company.

    Keep an eye on Chinese companies, as their currency takes over more and more of the international markets from the US dollar and it becomes more and more convenient to deal directly with the Chinese.

    --
    I do not fail; I succeed at finding out what does not work.
    1. Re:10 Years Can Be A Long Time by CraigCruden · · Score: 5, Insightful

      I have to disagree with your analysis. Phone and tablet is more of a consumption device or a multi-media menu system, but it is not going to displace the computer - just give more options (computer is more of a work instrument - i.e. creation rather than consumption). The reduction of prices since I started using personal computers (my first one bought by my father was an IBM PC DOS 1.1 machine for $6,400 which included a 20% discount (2 floppy drive, electrohome cga monitor and a crappy dot matrix). Now with the lower prices, I have an iphone, tablet, and personal computer all for a fraction of the price. Each serves a purpose. I don't really want a device to try to be all things to all people and do nothing great. I do want my devices to work together seamlessly (cloud is the first step). I find a tablet works great for reading, some browsing and watching videos and maybe menu entry -- but it would kill me to have to sit in front of one trying work with it. I sit far enough away from the computer that having a touch interface is a hassle. You can make an operating system that is the same for all devices (if they are powerful enough) but the user interfaces should not all be the same since you don't use them all the same way. That is why Microsoft has had such problems with adoption with Windows 8. If I want lots of functionality and a large screen - I will use my computer -- not a tablet.

    2. Re:10 Years Can Be A Long Time by Tom · · Score: 5, Interesting

      The real shock is going to be the death of the PC.

      Again? Didn't it already die two dozen times? Oh wait, those were all predictions that didn't come true.

      Keep an eye on Chinese companies,

      mod parent +1 insightful just for that sentence. The stupid assumption that will ruin most of the predictions I've read so far is that US companies will continue to dominate the tech industry. But real innovation out of the USA has become scarce. Uber and crap are not innovators, they're basically the Internet equivalent of software patents - you take something that's been known for centuries and add "with a computer program" to it, voila, new patent. Same with most US-based "revolutionary" startups. Take something old and boring, add "over the Internet" to it, voila, investor capital.

      Meanwhile, in Asia a thousand companies have been working on evolutionary progress quietly for a decade. Such evolutionary progress is very often the predecessor to revolutionary advances, as it reaches a critical mass.

      --
      Assorted stuff I do sometimes: Lemuria.org
  5. Re:Yahoo and HP by l0n3s0m3phr34k · · Score: 4, Interesting

    You might be right, especially for the consumer-side of HP. The enterprise side, however, will never go away. We might get sold off again (SABRE, EDS, etc) but the actual day-to-day business has to be done by someone, and much of it is so regulated only so much of it can be moved overseas. Thus why Meg went with the ES side...my job can't be outsourced overseas without some huge legislative changes since we 1) have the mainframes here in the building and those can't really be moved 2) it's all tightly regulated, especially the airline and banking stuff. Personally, I love my job. I basically sit all night and watch Netflix, waiting for some system somewhere to hicup. Jump on the call, take some notes, send out some emails, fill out some incident reports and I'm done. "I'd say in a given week I probably only do about fifteen minutes of real, actual, work."

  6. Apple IS a software company by sjbe · · Score: 4, Insightful

    And yet people point at iOS market share vs Android as some kind of evidence the iPhone is "over." They're making the same mistake pundits have always done with Apple: mistaken them for a software company.

    Umm, Apple IS a software company. They don't give their software away, the just sell it attached to a piece of hardware. Their hardware is nothing particularly special. A Mac is barely different from a Dell hardware-wise and if you put Windows on the Mac you can't tell the difference. Nobody would pay a premium to Apple for a Mac with Windows on it so the difference MUST be in the software because that is all that is really different. The hardware is a commodity and Apple does not manufacture any of it themselves. The iPhone is nice but you could just as easily load Android on the hardware. Almost the entire reason people buy Apple products and pay a premium is due to the software. They are fundamentally a software company that just won't sell you the software without some commodity hardware attached.

    They sell hardware.

    They sell a vertically integrated platform which includes both software and hardware. Apple does not just sell hardware.

    People would talk about the installed user base of Macs vs. Windows, when Apple does not compete with Microsoft (directly), they compete with Dell and Lenovo and HP and every other PC hardware company.

    Incorrect. Apple competes with HP+Microsoft and Lenovo+Microsoft and Dell+Microsoft. Notice that Microsoft is there each time. They compete quite directly with Microsoft via OEM sales. A sale for Apple is explicitly not a sale for Microsoft + whatever hardware vendor their stuff comes bundled with. If that isn't the definition of competition I don't really know what is.