Inside the Largest Virtual Psychology Lab In the World
bearhuntz writes: Riot Games has been using League of Legends as a psychology lab to run scientific experiments and reduce toxic player behavior for a while now. This article explains some of the experiments they're doing, and what the results have been. "For example, one product is a restricted chat mode that limits the number of messages abusive players can type per match. It’s a temporary punishment that has led to a noticeable improvement in player behavior afterward —on average, individuals who went through a period of restricted chat saw 20 percent fewer abuse reports filed by other players. The restricted chat approach also proved 4 percent more effective at improving player behavior than the usual punishment method of temporarily banning toxic players. Even the smallest improvements in player behavior can make a huge difference in an online game that attracts 67 million players every month."
ah. that's better.
A/B testing is using feedback from your users to determine how to configure your product so that it is most useful to them. What LoL seems to be doing is using feedback from their product to change the users to be more useful...
Can you be Even More Awesome?!
...addressing the common theme in the above comments collectively. Trying to make people act less anti-social, in a privately run setting, is horrible censorship and a terrible evil? Trying to get people to act civilly is more unethical than telling people to kill themselves? Are you serious? I hope you don't take that approach raising kids, or managing workers. Jesus Christ.