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Google Taking Over New TLDs

bobo the hobo writes: In the corner of the internet where people care about DNS, there is a bit of an uproar at Google's application for over a hundred new top-level domains, including .dev, .lol, .app, .blog, .cloud and .search. Their application includes statements such as: "By contrast, our application for the .blog TLD describes a new way of automatically linking new second level domains to blogs on our Blogger platform – this approach eliminates the need for any technical configuration on the part of the user and thus makes the domain name more user friendly." They also mention limiting usage of .dev to Google only: "Second-level domain names within the proposed gTLD are intended for registration and use by Google only, and domain names under the new gTLD will not be available to the general public for purchase, sale, or registration. As such, [Google's shell company] intends to apply for an exemption to the ICANN Registry Operator Code of Conduct as Google is intended to be the sole registrar and registrant."

35 of 185 comments (clear)

  1. Suspicions Confirmed by Anonymous Coward · · Score: 4, Interesting

    Google must be using .dev internally. This move is only to prevent others from confusing things.

  2. who cares ? by itzly · · Score: 3, Insightful

    If I need the web site of a church, I wouldn't try name-of-church.church, but I would just search for name-of-church in google. Who cares about the URL ?

    1. Re:who cares ? by ShanghaiBill · · Score: 5, Insightful

      I wouldn't try name-of-church.church, but I would just search for name-of-church in google.

      But how do you know which is the real site? If I am looking for Foobar Inc's website, and I see www.foobar.com, I can be pretty sure that is legitimate. But if I see foobar.info, foobar.dev, foobar.sucks, I don't know if they are legitimate or not. The proliferation of TLD's just pollutes the namespace and sows confusion. They can be used for fraud, or they can be used to extort money from businesses that feel they have to lock down more and more domains. The drawbacks outweigh the benefits, especially as more and more are added.

    2. Re:who cares ? by itzly · · Score: 3, Informative

      If I am looking for Foobar Inc's website, and I see www.foobar.com, I can be pretty sure that is legitimate

      Maybe legitimate, but there may be 10 companies in the world called 'foobar', so you still don't know if you've got the right one.

    3. Re:who cares ? by dryeo · · Score: 4, Interesting

      Nissan is a better example, try nissan.com

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    4. Re:who cares ? by Tom · · Score: 2

      If I am looking for Foobar Inc's website, and I see www.foobar.com, I can be pretty sure that is legitimate.

      That's not been true for a decade. Due to overloading (i.e. multiple organisations, same name), the Foobar Inc you are looking for could be at foobar.com - but it could also be at foobar-inc.com or foobarinc.com or foobar-newyork.com or foooobar.com or whatever domain name was still available when they finally went on the Internet.

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  3. Greedy bastards. by The+Rizz · · Score: 5, Insightful

    I think their application for .dev to be Google-only highlights a major problem with a company like this having control over any TLDs: They intend to use their control to crowd out competitors in a monopolistic fashion. That no non-Google developer can register a .dev is akin to saying that if you don't work for Google you're not really a developer. The only TLD restriction I would be OK with Google having reserved entirely for personal use is .google - and even that I'd be wary of without concrete rule for revoking the exclusive use if a good reason comes up.

    1. Re:Greedy bastards. by aardvarkjoe · · Score: 3, Insightful

      That no non-Google developer can register a .dev is akin to saying that if you don't work for Google you're not really a developer.

      This doesn't make much sense. No developers have a .dev URL today, so obviously nobody associates the two that way right now. And if it's restricted to Google developers, that association is never going to be formed in the future either.

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    2. Re:Greedy bastards. by Anonymous Coward · · Score: 2, Interesting

      No developers have a publicly accessible .dev URL today.

      FTFY. A lot of developers use dnsmasq to redirect .dev to a webserver on localhost or a testing server. It's pretty much a default in the web development world. My laptop resolves .dev addresses so that project.user.dev works out to the same as http://testingserver/~user/project .

      Google taking the .dev domain opens up weird DNS possibilities.

    3. Re:Greedy bastards. by allo · · Score: 3, Informative

      .dev was never reserved. so use .dev.local, which is reserved for your LAN.

    4. Re:Greedy bastards. by hobarrera · · Score: 2

      .local is used my mdns (eg: avahi, bonjour), so you shouldn't use it with a static, classic dns if you want to avoid colission.

      Why not just use a real TLD for internal stuff as well and stop complicating things?

  4. And no one cares by ugen · · Score: 4, Interesting

    I am watching the "new generation" use the internet/web browser. They don't do it the way we (I?) did. They have little concept of "url" or web site address. Any resource they access is entered into the ever-present search box or "magic combo url bar", as series of search terms or a common name. They rely on the (non-standartized but helpful) search subsystem (usually, Google, but not always) to bring them to the right place. Domain names with their formal fixed format are not part of their use pattern, and I don't expect that to change.

    So, let it be .whatever.

    1. Re:And no one cares by Kjella · · Score: 2

      And half those sort of "new generation" searchers won't know half the time if they are redirected to a phony site.

      Half the "old generation" didn't know half the time if they are redirected to a phony site by a phishing email. Anyway, that assumes you're going somewhere worth scamming. Email, online bank, ebay sure... but in the last 15+ years I haven't seen a single phishing attempt for my slashdot account info. And stuff that you just read, what's to phish? And that's why the important stuff is moving towards two-factor authentication so just stealing your password isn't enough.

      It's the same generation

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    2. Re:And no one cares by swillden · · Score: 2

      Right on. It annoys me when I see people using google search to go to a specific website, rather than use the address bar to go there directly. If you try to explain to them that the address bar will take them there without having to click the first search result, it's like they don't even want to know.

      I think this is just a further extension of the location bar vs search bar change.

      I remember when I first saw the Chrome omnibox. It offended me. Mildly, but still. I know the difference between a search and a URL, and I am perfectly capable of clicking into the correct bar. Then I actually used the omnibox for a while (because Chrome was so blindingly fast compared to other browsers at the time) and found that when I jumped back to Firefox I got annoyed at the mental effort required to use the split location/search fields, even though it was trivial.

      The fact is that low effort is not the same as zero effort. I like the omnibox because I just click and type, no need to spend a millisecond deciding which box I should click into.

      I can see what you describe as the next step, so people don't have to bother understanding, or thinking about if they do understand, the difference between "cnn" and "cnn.com". Or I suppose those who type slowly may prefer to omit the last four characters purely for that reason.

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    3. Re:And no one cares by swillden · · Score: 4, Funny

      Well, then that's their limitation, not mine. I am tired of this trend of dumbing things down to the lowest possible.

      Damn straight. It's like all these stupid GUI interfaces. I mean, I can see using a graphical interface if you're editing photos or something, but for reading and writing text? It's ridiculous and just makes it so that stupid people can do it without having to understand anything.

      It all started with visual text editors, you know? Line editing was good enough, heck, you could argue that it made things too easy, too. What was really good was when we used toggle switches to enter data and read the output from a sequence of lights. If you can't mentally translate binary to ASCII you don't deserve the power of computation.

      </sarcasm>

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    4. Re:And no one cares by rs79 · · Score: 2

      That is very true. You have to remember that when this domain stuff started some of the actors involved still used CRTs and an old Sun and had never used the web. Postels thesis advisor's thesis advisor (Einar Stefferud) and I became good friends and I talked him into buying a laptop so could do something other than say "what is this" when I sent him a URL.

      Stef was thesis advisor to a lot of people: Dave Farber, Brian Reid, etc.He was one of the coolest people ever.

      Search engines were very new and there wasn't much in them at the time.

      Now? NOW? I know a guy that to get to gmail.com types gmail into google and cicks on the link. You're quite right most people don't get domains now, give them a name to use and they type the fucking thing into Google. Tell them they can type the name directly into the URL bar and they say "meh, this works".

      $Oblig_spechlesss_reaction.gif

      http://img.pandawhale.com/post...

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  5. Re: Concentration of power is evil by Anonymous Coward · · Score: 5, Funny

    systemd

  6. Re:All your dev are belong to us.... by NoNonAlphaCharsHere · · Score: 2

    Maybe that would explain The Bad Thing That Happened when I pointed CVSROOT at /dev.

  7. Re: Concentration of power is evil by Anonymous Coward · · Score: 2, Funny

    HOSTS

  8. End of TLD:s - we just get "google" or "microsoft" by pereric · · Score: 2

    And soon or later, why wouldn't any larger organization apply for their own TLD:s? And how long until the rules are changed to allow organization names or product trademarks as TLD:s? Then everyone may just register <organization>, <product>, <whatever> as their domain. And some lucky gals or guys get "mail" (like mail.com before) and try to sell it to the highest bidder.

    I don't see much advantage to this TLD proliferation.

  9. Re:do no evil by VernonNemitz · · Score: 5, Insightful

    Perhaps they should be asking for a ".google" gTLD, for that purpose, instead of trying to monopolize a generic identifier.

  10. Re: Concentration of power is evil by fahrbot-bot · · Score: 3, Funny

    DHT will replace DNS

    Dihydrotestosterone will replace DNS? Just great, now we'll all go bald.

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  11. Re:do no evil by Ungrounded+Lightning · · Score: 2

    Perhaps they should be asking for a ".google" gTLD, for that purpose, instead of trying to monopolize a generic identifier.

    I was about to suggest the same, but with ".goog", to make it shorter. (Can't think of a less-than-three-letter symbol that points to them as strongly.)

    (It's also their stock ticker symbol, so maybe it's not such a good idea - it could cause a land rush and litigation from all the other publicly traded companies.)

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  12. Re:do no evil by Anonymous+Brave+Guy · · Score: 4, Funny

    Domain squatting is over. I, for one, welcome our new entire TLD squatting overlords. </sarcasm>

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  13. Re:Monopolistic: Do no evil? by Anonymous+Brave+Guy · · Score: 3, Insightful

    Now will ICANN put its foot down

    It had better hope so, because giving entire TLDs to specific big companies could easily be the straw that breaks the camel's back in terms of the rest of the world accepting US-led administration of the general Internet. There's plenty of scepticism already, but organisations like ICANN are tolerated because frankly no-one has much of a better idea or wants to take on the responsibility. However, it is not difficult to think of a better idea than letting big businesses rewrite the established rules in arguably the most important address space in the world today for their own benefit.

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  14. Re:Do No Evil by iggymanz · · Score: 2

    what's evil? common word TLD will have more than one applicant and thus will go to auction. We're talking millions or even tens of millions of dollars. no "regular person" or small-medium business can play in that field anyway.

  15. All the more reason by RightwingNutjob · · Score: 3, Insightful

    that the new TLDs were a stupid idea and the only reason they were implemented is that the beancounters are in charge instead of the car guys.

    1. Re:All the more reason by msobkow · · Score: 4, Insightful

      The new TLDs are a cash grab and nothing more. Not only for ICANN, but for every company that manages to buy up a gTLD.

      Basically, the people buying up these gTLDs are hoping to cash in on companies wanting to register .searchterm domains. Which, in my books, is nonsense. I don't trust any of these new domains to be anything but spam traps and phishing expeditions. Given the options in search results, I would always go to the .com, .org, or .net address over a gTLD.

      --
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  16. Re:do no evil by lgw · · Score: 2

    "Don't, be evil"

    Pretty much says it all.

    --
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  17. Re: Concentration of power is evil by WorBlux · · Score: 2

    Distributed Hash Tables.

  18. Re:Monopolistic: Do no evil? by Dagger2 · · Score: 5, Interesting

    I might be guessing wrong here, but I'm thinking the primary intention of these new TLDs was to earn ICANN shitloads of money. It costs $185,000 just to apply for one, and $25,000/year to keep it.

    Every Fortune 500 company doing the same thing would be a dream come true for them.

  19. Re:.dev by lgw · · Score: 5, Informative

    I think .dev should be like example.com: not able to register so DEVELOPERS (re: NOT GOOGLE) can use like, [mydomain].dev to develop, and not have to create wonky local host names.

    RFC 2606 reserves 4 TLDs for this purpose: .test .example .invalid .localhost

    I've always used .test for domains for QA/test deployments. It also reserves the example.* second level domain name across all TLDs.

    I think there are some other reserved TLDs, including ".xy" and some 63-character name that was something like "sixtythreecharacterdomainnamefortestingpurposes" , but I can't find the RFC. Anyone?

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  20. Re:do no evil by Immerman · · Score: 2

    Well, there's .goo - they do seem to ooze into everything...

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  21. Re:do no evil by beakerMeep · · Score: 2

    So you welcome .overlord ?

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    meep
  22. Re:do no evil by ganjadude · · Score: 2

    pretty sure the adult industry got that one already

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