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That U2 Apple Stunt Wasn't the Disaster You Might Think It Was

journovampire writes with this interesting bit about the fallout of U2's partnership with Apple. "Remember U2's album giveway with Apple at the end of last summer? And how the world seemed to become very annoyed that its contents had been "pushed" to their devices without permission? Well, the naysayers might have been loud – but that hasn't stopped the stunt having a lasting effect on the band's popularity. That’s according to new research from retail insight experts Kantar in the US, which shows that nearly a quarter (24%) of all US music users on iOS devices in January listened to U2, nearly five months after Songs Of Innocence was released for free onto 500m iPhones across the world. In a survey of iOS users, Kantar found that more than twice the percentage of people listened to U2 in January than listened to the second-placed artist, Taylor Swift (11%)."

44 of 201 comments (clear)

  1. By accident by cygnwolf · · Score: 5, Insightful

    Not actually trying to troll, I realize there will be people who claim to have listened to it 'by accident', but I have to wonder how many people actually did listen to it accidentally by hitting 'shuffle all' on their music collection?

    --
    Free Pie! The Pie is Also Evil!
    1. Re:By accident by Anonymous Coward · · Score: 2, Insightful

      Shit, I listened to it by accident by apparently butt 'dialing' into the music player (empty on my work phone except for the U2 album apparently) and starting the damn album.

    2. Re:By accident by Anonymous Coward · · Score: 2, Insightful

      It's the only music I store on my phone. Whenever my friends connect their phones to bluetooth audio in my car, the second they disconnect I hear U2 playing since that's all I have in the phone.

  2. Re:Capital M, please by Infiniti2000 · · Score: 5, Insightful

    500 milli-....what? It's a prefix. You can't be serious that you mistook that for something other than 500 million. Even so, maybe it's just a small typo that you could ignore, much like "prety."

  3. The idea was a good one, the execution poor by gurps_npc · · Score: 3, Interesting
    Ideally what should have happened was that every person that got it for free should have had a window pop with the free offer and asking permission to download it.

    Not asking permission is theft. The playback devices are owned by their OWNERS, not the company that they connect with to download content. Pushing content onto it, rather than asking for permission to push content is stealing the playback device and using it for your own purposes.

    No one likes someone stealing my electronics, even if they add give it right back after they fiddle with it.

    --
    excitingthingstodo.blogspot.com
    1. Re:The idea was a good one, the execution poor by squiggleslash · · Score: 2

      I think terms like theft are a little over the top when we're talking about intentionally linking a device to a third party's download service, especially when that third party is delivering a service that barely impacts you in any negative way whatsoever.

      Honestly, I'm still baffled so many people were upset about getting a few album from a popular, well respected, rock band, simply because it found its way directly onto people's devices. It's not as if it woke you up at 3am and started playing it!

      --
      You are not alone. This is not normal. None of this is normal.
    2. Re:The idea was a good one, the execution poor by TapeCutter · · Score: 5, Insightful

      Not asking permission is theft.

      I'm a fan of U2 and I can see how some people might consider what they did rude or presumptuous, but theft? - No, just leave the contorted 'theft' analogies to the MAAFIA. No offense intended, but they are much better at it than you are.

      --
      And did you exchange a walk on part in the war for a lead role in a cage? - Pink Floyd.
    3. Re:The idea was a good one, the execution poor by gurps_npc · · Score: 4, Interesting
      The basic problem was the mindset, technological capabilities, and trust.

      If you give me your phone for 30 seconds, I can download software on it to let me track your location anytime I want to. Other people can download software to turn on the microphone and listen in without having the phone ring.

      The only real difference between your cellphone and a spying device used to track you, listen to every word you say, is the software on it.

      Just because all they CLAIMED to download was a 'free song' doesn't mean it really was a free song.

      Doing the download indicates:

      1. The ability to treat pwn your electronics at their convenience.

      2. Weak morals, ethics and lack of respect for us such that they see nothing wrong with pwning our devices.

      This is a matter of trust - and they proved they are not trustworthy.

      --
      excitingthingstodo.blogspot.com
    4. Re:The idea was a good one, the execution poor by gsslay · · Score: 2

      Yeah. Remotely downloading something onto a device belonging to someone else is exactly the same as stealing that device. Because once you've done using it, they are deprived of its use totally from that point on.

      Just like you'd stole it. This is the legal definition, you'll find it in all the legal books.

    5. Re:The idea was a good one, the execution poor by drinkypoo · · Score: 2

      Did it matter that they used it? They used it to give you a free gift. Why is this a major problem?

      Yeah, just like when your dog leaves you a "gift" on your favorite rug. Why is this a major problem?

      It's been a long time since people who have never heard of U2 before wanted to hear U2. A long, long time.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  4. Damnit... by scubamage · · Score: 5, Insightful

    Ok, so fast lesson in behavioral psychology. If someone performs a bad behavior and you reward them, they will perform the same behavior again. Rewarding bad behavior is not how we stop this shit from happening, in fact it does the exact opposite.

  5. Flawed Statistics by pollarda · · Score: 4, Insightful

    I am one of those who listened to U2 thanks to Apple as recent as last week. Why? Well when I click my microphone switch (on the headphones) to hang up a call, if I don't do it just right in comes ITunes and starts playing U2. Or my phone will occasionally "pocket dial" the music app and it will start playing U2. If I could delete or turn off the music app, I would. (Actually if I bury it in a directory on an unused page, I'm sure that would help.). So the statistics really needs to be those who listened to U2 willingly vs those who didn't.

    1. Re: Flawed Statistics by pollarda · · Score: 3, Funny

      Simple: I don't listen to music with my IPhone. If I do I stream it (from KISW in Seattle) using their own app. Given that, the only thing loaded is U2.

  6. Re:So what? by Noah+Haders · · Score: 2

    you think the band gave this away to all the iTunes users? More like, tim cook paid the band $$$$ and gave it away to his customers. they got paid, don't worry about that.

  7. I listened, BY ACCIDENT!!! by EmperorOfCanada · · Score: 4, Insightful

    I was clicking on it over and over in different ways in an attempt to erase it. So yes I listened to that song way more than taylor swift or pretty much any other song.

  8. What about shuffle? by Fishchip · · Score: 4, Insightful

    U2, sitting innocuously near the bottom of your Artist list, it always syncs and whenever it comes up on random you're reminded yet again to go sort that shit out, but you always forget. And the cycle continues.

    1. Re:What about shuffle? by Yebyen · · Score: 4, Informative

      Did you know you actually have to follow special instructions just to remove this one "Gift" album, since it registers as a purchase in your iTunes library? You can't just delete it as you suggested.

      https://support.apple.com/en-us/HT201396

      Similar to how you have to opt-out of iMessage when you quit having an iPhone through some obscure form on Apple's website, I can tell you I have actually heard people tell the story of how frustrating it is to "lose all of your messages" when giving up your iPhone. Every time you have an expectation of regular people to perform some minimally technical menial task, be prepared for 90% or more of those people to give up and fall off the edge of the funnel instead. This is not even a discussion of "the intelligence of Apple's targeted market segment."

      You already know how that conversation ends, every time. "I just gave up and got another iPhone." And... wait for it... Apple's scheme really works! They (lusers) never ever connect it on their own as being "something bad/anti-competitive that Apple did," and something that Apple ostensibly should be punished for (with market forces moving away.) Network effect = gravity. Seems that Apple is well past the critical mass.

      https://selfsolve.apple.com/deregister-imessage

      That page honestly could not be any simpler or easier to find, but I don't know anyone who can say they actually used it. Most people won't even connect the dots for the first two weeks and realize they are not receiving iMessage or any messages from any of their friends with iPhones anymore. If they can even find someone who will explain it to them, they will usually just hear "bad user, should have stayed loyal to Apple; Apple good, new phone problem."

      --
      Restating the obvious since nineteen aught five.
  9. Parents curse: by TapeCutter · · Score: 4, Insightful

    "I love you, and I hope your own children treat you in the same way you have treated me".

    --
    And did you exchange a walk on part in the war for a lead role in a cage? - Pink Floyd.
  10. In the days of radio... by jeff.boehmer · · Score: 3

    Yep, in the grand old days of radio when they played vinyl records over the air this type of behavior was known as "Payola". It was considered bad, if not outright illegal. But hey, if you enjoy having Apple decide what you are going to listen to you can save your precious brain power for important things like picking which Starbucks you're going to drink your flat white at. http://en.wikipedia.org/wiki/P...

    1. Re:In the days of radio... by HornWumpus · · Score: 2

      The day after the payola scandal ended they invented the job 'program director'.

      Because payola laws prevent DJs from accepting money from record companies. They say nothing about program directors accepting bribes.

      These days all clear channel stations have one program director. Simplifies the bribery.

      --
      John McAfee 'It was like that time I hired that Bangkok prostitute; to do my taxes, while I fucked my accountant'
  11. Re:Capital M, please by Anonymous Coward · · Score: 2, Funny

    People with an IQ know that 500M = 500 Million. 500m = 0.500

    Wow, a whole IQ?

  12. You didn't complain enough by Anonymous Coward · · Score: 3, Insightful

    So now Apple has your implied permission to do it again.

  13. Compulsive disorder not high IQ by Anonymous Coward · · Score: 5, Funny

    People with an IQ know that 500M = 500 Million. 500m = 0.500 Everyone else are low IQ losers and what is wrong with the world.

    Actually the low IQ losers are the ones who read things in an absolute sense. Those with higher IQs are more interpretive and use context and are more tolerant of minor capitalization typos.

    Getting all upset over the mis-capitalization is more a sign of some degree of compulsive disorder than high IQ.

  14. Re:Oh just stop already by grimmjeeper · · Score: 3, Insightful

    They were good in the early years but haven't put out a good album since 1984.

  15. Re: This couldn't have anything to do with... by HBI · · Score: 2

    Are you serious? I admit she has a great body, but she isn't much of a singer by historical standards. I understand that in this age of autotune and singing through flangers, this may not be immediately obvious. there's really no one better currently?!?

    --
    HBI's Law: Frequency of calling others Nazis is directly correlated with the likelihood of the accuser being Communist.
  16. Re:Oh just stop already by hey! · · Score: 5, Insightful

    Music, like sex, is a young person's affair. Just drop it after 40, nobody wants to hear it, and no one wants to think about it.

    Hey kids! Old guy here dropping in just to let you know that contrary to what AC claims, you'll still like sex and music even when you're over fifty. You just won't be staying up late to enjoy them.

    Since I'm here I might as well give you a heads up on some of the things that will change. On the sex front, expect your standards for what is "hot enough to do" to fall straight through the floor. I know this sounds awful to you now, but trust me on this, you've got hold of the wrong end of that stick.

    On the music front, at a certain age most people stop being interested in listening anything new. However that age isn't 40; it's more like 22. And notice I said "most". If you make it to, say 26 years old and are still listening to new music, you'll still be doing that at 50.

    And same goes for being a miserable person. I know the stereotype is that older people are miserable, but trust me, most miserable older people were miserable young people. They just let it out more, because as you get older you have fewer inhibitions (see the point about sex above).

    Anyhow, thought I'd let you know that getting older isn't bad at all, and it sure as hell beats the alternative.

    --
    Post may contain irony: discontinue use if experiencing mood swings, nausea or elevated blood pressure.
  17. Re:Oh just stop already by BarbaraHudson · · Score: 2, Funny

    It depends - is it the sound of Beiber choking to death on a ham sandwich? (RIP Mama Cass, yes, I know the ham sandwich is an urban legend, but the media never let the facts get in the way of a good story :-)

    --
    "Transparent" is a shit show that trades on every stereotype going. A man in drag is NOT a transsexual.
  18. The real issue is by monkeyxpress · · Score: 5, Interesting

    that U2 live in the past. Joshua Tree, Boy, and even Zooropa were great albums, because they spoke to a specific time and place. I'm not a huge fan of their music, but I can certainly appreciate what they brought to pop music at the time. For that reason I'll listen to them every now and again.

    But this latest Apple album is just an attempt to re-do Joshua Tree. I mean, if the Edge started playing the Keytar and succeeded in making it cool, or Bono stopped writing songs with abstract lyrics, that could be new and interesting. But if people want to listen to Joshua tree, everyone can listen to Joshua tree.

    The best classics are classics because they encompass a specific time and place. U2 had their time and place, did it really well, and now they either need to do something completely new (at the risk of their legacy), or go enjoy their royalty cheques for the rest of their lives, doing reunion shows whenever Bono needs a new private jet.

  19. Re:Oh just stop already by BarbaraHudson · · Score: 4, Interesting

    Hey, since when is 50 old? I hear 70 is the new 50, and soon it's be 80.

    Also, classic rock never gets old - your kids will be listening to the same songs (at least until they find out you grew up with those songs).

    --
    "Transparent" is a shit show that trades on every stereotype going. A man in drag is NOT a transsexual.
  20. Re:U2 used to be good, back in the 80s. Now U2 suc by HornWumpus · · Score: 2

    When? All I remember was a standard pro 'authorities need to do something' line. Never once 'authorities have too much power'.

    They always sucked.

    --
    John McAfee 'It was like that time I hired that Bangkok prostitute; to do my taxes, while I fucked my accountant'
  21. Re:This is a reflection of the aging Apple demogra by Penguinisto · · Score: 5, Insightful

    c. U2 is a "dad band", in that it really only appeals to people who are in the 40+ age bracket. This also happens to be what iDevices are increasingly seen as "dad-tech", something your dad tells you is the "best choice for everything" which you know is obviously wrong but fuck it, you'll take the free phone anyway since he's paying for it.

    As one of those folks in the 40+ age bracket...

    1) Back when us old farts were teenagers, U2 was considered somewhat revolutionary (and in a way they were). The music itself? Compared to the mass of dreck we had thrust upon our ears via radio in the 1980s? It wasn't half bad, but there was better out there (you just had to really go look for the good shit, in an age where the HTTP protocol didn't exist and the Internet was unknown to 99.99999% of the planet. This meant buying a shitload of blank cassettes, a wide circle of friends, and having a boom box with cassette-to-cassette recording capability.)

    2) I once felt the same way towards my old man's 60's/70's Psychedelic/ProgRock collection (played on reel-to-reel no less!) that you feel towards a 1980's has-been band. However, my ears, like the rest of me, grew up - I inherited his collection, and after a cursory listen-through, am ripping the hell out of some of those reels to the audio-in on my home desktop machine (Thank Heavens for Audacity on Linux...) Good news, though! Old stuff, new stuff, in-between stuff... it doesn't matter to me any more; I find good stuff in every era, to the point where I have 78 RPM 'vinyl' with stuff I've ripped to FLAC. Mind you, I'm typing this as some rather kickass German industrial rock is pumping into my headset. Before that, The Temptations' Power was playing. Jazz musicians call it the act of having 'Big Ears', where you find and love good music from practically every genre. Someday, you'll get that too.

    3) One fine day, *your* kids will point at your current favorite tech and laugh their asses off, as surely as I once laughed my ass off at inheriting my parents' old Amstrad 2286 (complete with maths co-processor!) and its dot-matrix printer... in 1997. Deny it all you want, I don't mind... I know different. ;)

    --
    Quo usque tandem abutere, Nimbus, patientia nostra?
  22. Re:Oh just stop already by Andrewkov · · Score: 3, Funny

    On the sex front, expect your standards for what is "hot enough to do" to fall straight through the floor.

    If this is true for women as well, then great news for the Slashdot crowd! Don't give up hope just yet, guys!

  23. Re:This is a reflection of the aging Apple demogra by Viol8 · · Score: 4, Insightful

    Most people when they're young are rather tribal about their musical tastes as they see it as significantly defining them, no only as who they are but as who they're not.

    However once we grow up and become full rounded adults then music simply becomes another form of media entertainment and we no longer limit ourselves to metal/rap/r&b/whatever but listen to anything we like.

    And thats a good thing.

  24. Re:Oh just stop already by deadweight · · Score: 4, Funny

    If you can make it to the retirement home, women outnumber men by quite a bit. It might take 70 years, but you will finally get some.

  25. Re:Oh just stop already by boristdog · · Score: 2

    you'll still like sex and music even when you're over fifty. You just won't be staying up late to enjoy them.

    You need to tell my wife that bit about staying up late. She likes to keep me up until 3 am having sex. I am tired all the next day.

    Women in their fifties are amazing sex machines.

  26. Re:Oh just stop already by hey! · · Score: 3, Informative

    Take your age and multiply by 3/2 . In most cases that'll be close to the line where you think of someone as "old".

    --
    Post may contain irony: discontinue use if experiencing mood swings, nausea or elevated blood pressure.
  27. Re:So what? by fropenn · · Score: 4, Insightful

    Long term viability for a band that formed almost 40 years ago? I think they're going to be okay.

  28. Re:Oh just stop already by Applehu+Akbar · · Score: 2

    " On the sex front, expect your standards for what is "hot enough to do" to fall straight through the floor."

    As a fellow chrono-American, let me add that you dating ritual will eventually include the early bird special.

  29. Re:Oh just stop already by Bruinwar · · Score: 4, Funny

    It depends - is it the sound of Beiber choking to death on a ham sandwich? (RIP Mama Cass, yes, I know the ham sandwich is an urban legend, but the media never let the facts get in the way of a good story :-)

    If Mama Cass has just split that sandwich with Karen Carpenter, they both could be alive today.

    --
    SLOWER TRAFFIC KEEP RIGHT
  30. Re:Oh just stop already by hey! · · Score: 4, Funny

    The effect may be correlated with having a sense of humor.

    --
    Post may contain irony: discontinue use if experiencing mood swings, nausea or elevated blood pressure.
  31. Re:Oh just stop already by JohnFen · · Score: 2

    Hey kids! Old guy here dropping in just to let you know that contrary to what AC claims, you'll still like sex and music even when you're over fifty. You just won't be staying up late to enjoy them.

    Indeed, except even the "won't be staying up late" is going to far. I stay up late often to enjoy them. Sometimes all night. Here's a secret that might surprise the younger set: sex (and music) is much better at this age than when younger. A friend of mine summed it up nicely: "I really savor and enjoy sex a lot more now that it isn't the constant fucking emergency that it is when you're young."

  32. Re:Oh just stop already by Parafilmus · · Score: 2

    Music, like sex, is a young person's affair. Just drop it after 40, nobody wants to hear it, and no one wants to think about it.

    Meanwhile, in the real world, the public demonstrates an insatiable demand for Milf porn and new Iron Maiden albums.

  33. Re:Was this a good measure? by Holi · · Score: 2

    I think the fact they are getting information on what songs people play should be the real outrage, but hey that's just me.

    --
    Sorry, teleporters just kill you and then make a copy. A perfect, soul-less copy.
  34. while all of you are arguing about the U2 album... by Holi · · Score: 5, Insightful

    Is no one else upset that your iphone is reporting back to apple and their affiliates what music you are listening to?

    --
    Sorry, teleporters just kill you and then make a copy. A perfect, soul-less copy.