Tag Heuer Partners With Google and Intel To Create Luxury Apple Watch Rival

An anonymous reader writes Luxury Swiss watchmaker Tag Heuer has announced it will be designing a smartwatch in partnership with U.S. tech giants Google and Intel. The watch is to rival similar devices in the consumer wearables market, specifically the much-anticipated Apple Watch. Tag is the first watchmaker to join with Google, however it is thought the deal will also welcome collaborations with other high-quality LVMH brands, such as Hublot and Zenith. The watch will be available toward the end of the year, with price structures and functionality details announced shortly before its release.

Comments

Re:Not a watch

[ZipK]

but a good mechanical watch in a stanless steel case can still cost $10,000 - because of the intricate, hand-assembled internals

A good mechanical watch in a stainless steel case costs a few hundred dollars or less. $10,000 watches are jewelry whose price is inflated primarily by artificial scarcity and brand management.

Re:It's win-win.

[Captain Splendid]

Tag Heuer are the Bose of the watch world