Tag Heuer Partners With Google and Intel To Create Luxury Apple Watch Rival

An anonymous reader writes Luxury Swiss watchmaker Tag Heuer has announced it will be designing a smartwatch in partnership with U.S. tech giants Google and Intel. The watch is to rival similar devices in the consumer wearables market, specifically the much-anticipated Apple Watch. Tag is the first watchmaker to join with Google, however it is thought the deal will also welcome collaborations with other high-quality LVMH brands, such as Hublot and Zenith. The watch will be available toward the end of the year, with price structures and functionality details announced shortly before its release.

Comments

Re: It's win-win.

[Anonymous Coward]

Yes and no.

The reality is that higher speed Android devices still suffer from lag and stutter issues when scrolling. iOS devices don't. Whether you buy the multithreading excuse or not, iOS devices are often perceived to be faster by consumers.

While Android devices may exceed iOS devices on spec, there is also a perception (not wholly misplaced) that Android devices are filled with bloat and potential malware issues due to a poorly policed Play store. (Although Google has just announced 'human' editorial control of apps in the future).

Selectively referring to processor speeds and hardware features as "tech" while dismissing the benefits of the iOS ecosystem, and the obvious interface speed differences (and smoothness) between iOS and Android devices is only telling part the story.

Disclaimer: I have both Android and iOS devices. Not a fanboy of either really. Thinking of going back to Bbery.