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Developers and the Fear of Apple

An anonymous reader writes: UI designer Eli Schiff has posted an article about the "climate of fear" surrounding Apple in the software development community. He points out how developers who express criticism in an informal setting often recant when their words are being recorded, and how even moderate public criticism is often prefaced by flattery and endorsements.

Beyond that, the industry has learned that they can't rely on Apple's walled garden to make a profit. The opaque app review process, the race to the bottom on pricing, and Apple's resistance to curation of the App Store are driving "independent app developers into larger organizations and venture-backed startups." Apple is also known to cut contact with developers if they release for Android first. The "climate of fear" even affects journalists, who face not only stonewalling from Apple after negative reporting, but also a brigade of Apple fans and even other journalists trying to paint them as anti-Apple.

23 of 269 comments (clear)

  1. Journalists being stonewalled by Apple? by richy+freeway · · Score: 2, Insightful

    So what? Let them stonewall everyone, soon enough there won't be anyone left to talk about them.

    And that can only be a good thing.

    1. Re:Journalists being stonewalled by Apple? by Anonymous Coward · · Score: 3, Insightful

      So what?

      The "climate of fear" even affects journalists, who face not only stonewalling from Apple after negative reporting

      So a journalist becomes persona non grata with Apple, can't get information about The New Big Thing until long after their competitors have published articles about it, so they get a reputation for being slow to publish about new stuff and probably end up with a reputation for recycling other peoples information because they can't get anything from Apple.

      I get what you mean, in the long run that attitude will only harm Apple, but in the short term it'll require a bunch of journalists who aren't concerned about falling behind their competitors.

    2. Re:Journalists being stonewalled by Apple? by Anonymous Coward · · Score: 0, Insightful

      Apple are way over priced, and although are the darling of Wall Street, that will change, just as it did for Microsoft.
      Apple's attitudes mimic the political attitudes of Israel. Any criticism = antisemitism. Doesn't matter if you're right. For Apple, it doesn't matter if you're right, as they've religious zealot followers who can't stand to see a bad word said against their God.

      Unfortunately for Apple, they're not Microsoft! They don't have the market share on anything to dictate. but they act like they can, and so does the mainstream media. As stated, they bow down to Apple, as oppose to represent the best interests of those they write for.

      So don't sweat about it. Give it a few years, and the "Apple difference" won't really be so different, and they'll be seen as perhaps a Sony or Toshiba. But by then, their meteoric rise to fame will be damaged, and so will their stock price.

      Others will rise up, or perhaps a reversal of fortunes for Microsoft, who seem to be completely different of late. Either way, empires rise and fall.

    3. Re:Journalists being stonewalled by Apple? by stealth_finger · · Score: 3, Insightful

      It doesn't seem to have hurt this site. Not even doing it poorly.

      Yeah, but this site doesn't need to be on Apple's good side to get information, /. scrapes it from other people who do that and essentially republishes other peoples articles after the fact. If you're trying to be a breaking-primary news source then being denied information from a company many people are interested in means you lag behind your competitors. For a tech news site that can be a major problem, whereas /. is an aggregator, so being behind the curve is a given and the attraction is community-filtered news, not being the first to publish big stories.

      You imply apple give different information to each reporter, they don't. they make an announcement with very few pieces of actual information and every apple shill goes and writes 1000 words on it. All of them saying the same basic exact same thing surrounded by fluff.

      --
      Wanna buy a shirt?
      https://www.redbubble.com/people/stealthfinger/shop?asc=u
  2. my experience: by buddyglass · · Score: 5, Insightful

    I'm pretty sure Apple doesn't give a crap about what 99% of developers do or say.

    1. Re:my experience: by Anonymous Coward · · Score: 5, Insightful

      I'm pretty sure Apple doesn't give a crap about what 99% of developers do or say.

      Not a bad estimate. I'd go as far as saying that no one should give a crap about what 99% of developers say or do.

      Honestly, given 100 apps in any store, do you honestly expect more than one of them to have any value?

    2. Re:my experience: by gnupun · · Score: 1, Insightful

      I'm pretty sure Apple doesn't give a crap about what 99% of developers do or say.

      When most mobile developers make 1/5th or 1/10th minimum wage, you can treat them like panhandlers -- no respect. Even though the millions of 99 cent/free apps are the main and only reason Apple has sold hundreds of millions of iPhones/iPads. If desktops and laptops had such a vast array of apps created by modern-day slave labor, I doubt people would use the inferior, small screen phones or tablets.

    3. Re:my experience: by Anonymous Coward · · Score: 2, Insightful

      Seriously? No one is forced to release shovelware for mobile. The devs choose to. They're mostly kids and amateurs, professionals expect to be paid for work. Slave labor, sheesh, you're just a racist!

    4. Re:my experience: by JaredOfEuropa · · Score: 5, Insightful

      Professionals working for bigger companies who build apps for millions of users or on commission for businesses get paid pretty well. But for people working alone on in small groups, developing apps for smaller crowds, the income isn't all that good, because they are competing with hobbyists. Another factor is the size of the market: in principle it is nice for any developer to have a market of 10s of millions of potential customers, but in practice it alters the economics and customer expectations to their disadvantage.

      I have an app on the app store, which I sell for $4.99. It sells reasonably well at that price, but if I look at the income it generates versus the hours I put in developing it, I should charge something closer to $39.99 at the same sales volume, in order to arrive at a decent hourly rate. At the same time, customers ask me why I don't shell out for professional artwork, a UX designer, and better support. Other apps offer all that for *free* or for a buck, so why not expect the same from my more expensive app? Simple: the outlay will never cover the little bit of extra revenue it might generate. Those numbers work if you sell a $.99 (or ad supported) game to 50 million people, not if you sell an app to serve a niche-within-a-niche. But both apps are judged the same, and anything over say $1.99 is perceived as "expensive" (which is a joke if you're willing to spend $899 on a phone).

      --
      If construction was anything like programming, an incorrectly fitted lock would bring down the entire building...
  3. Re:Crap !!!!! by xevioso · · Score: 5, Insightful

    They are worth 700billion dollars. What would you consider a not dead company?

  4. The App Store stuff is more interesting by Godai · · Score: 5, Insightful

    At least in the fourth article, the one posted. I read the first three and found them to be largely unconvincing. I think you can like the flat look or not, like Material Design (barely mentioned, but brought up a few times) or not, and that's cool. But one of the main thrusts of his argument in the first three articles was that the defense of these designs was riddled with 'artspeak', a nonsense language used to dissuade criticism. I don't dispute it; I like Material Design (Android user here) but having watched the Material Design sessions from I/O 2014, I definitely got annoyed at all the 'artspeak' going on from the lead guy at Google (Duarte I think his name is). What's funny is that what rubbed me the wrong way about him was how 'Apple-ish' he sounded, so go figure.

    But back to the first three articles -- they seemed riddled with a different kind of 'artspeak'. Churlishing comparing the simplish people imagery from Google with Children's books and comparing Apple's design to the child who can paint like Pollock didn't feel particularly high-brow.

    Still, the over-arching point that I felt was useful was that criticism is not well-received at Apple (or Google from the sounds of it). That's a point worth dwelling on, especially since Apple in particular has the reputation of having the 'zealots' come out in force whenever anyone says anything ill of Apple. It was quite interesting to hear in the fourth article that -- unless I misunderstood it? -- there's someone at Apple whose job is to rile up the crazies when they get wind of that kind of thing on the interwebz.

    But ultimately, the discussion about the problems of the App Store is more interesting. The 'race to the bottom' is something anyone with half a brain can see, and anyone who's a developer looks at that and must feel some gnawing fear. Maybe I'm wrong, but I feel like we're all pushed to mobile (if you're not on mobile, you're out of touch!) and when I look at the market, it gives me the willies. I don't think the Google Play Store is doing any better in that regard either. Worse, I don't have the foggiest idea of how to correct the problem, not even one that would take Herculean effort from either company to employ.

    --
    Wood Shavings!
    - Godai
  5. Re:Easy as 1-2-3 by Anonymous Coward · · Score: 1, Insightful

    As a developer, it is the performance that counts, so no Apple stuff. Easy as 1-2-3.

    Apple users don't think like that. For them it's a status symbol and a sign that they're truly dedicated to the cult. They'll not only happily overpay for the latest version of whatever Apple is hocking, they'll STAND IN LINE FOR HOURS for the privilege. Most Apple users aren't making a logical decision, they're making an emotional one.

    Apple isn't a technology company. They're a marketing company and religious cult that also happens to make technology.

  6. Race to the bottom... by joh · · Score: 5, Insightful

    The 'race to the bottom' is just utterly normal for any market with lots of competition. The only way to escape then is setting yourself apart enough to command higher prices instead of trying to undercut the cheapest offers and this in itself is a highly competitive field (as in: works only for a few apps, not for all).

    Face it, apps are like cups of coffee: Either you sell just coffee and people will buy the cheapest one or you manage to add some (real or subjective) value to your cups of coffee so you can sell with better margins.

    But yes, it's almost impossible to make a living from $0.99 apps.

  7. Overblown bullshit by topham · · Score: 4, Insightful

    Marco's comments, and other valid criticisms of Apple get taken way to seriously by the mainstream press and distort the intent and strength of the criticisms. Apple does many things right, they do some things wrong; in trying to correct behaviour you need to have it be correctible, not merely a bitch session of unaddressable issues without resolution.

    If you criticize your child for making a poor decision you don't subsequently publish that criticism in national newspapers...

  8. Re:Why are Millennials afraid of negativity? by Anonymous Coward · · Score: 5, Insightful

    Why do Millennials tend to get so worked up about negativity? Why do they see it as a bad thing, even in cases when it's perfectly relevant and appropriate?

    Negativity == Troll.

    We have an overall climate where disagreeing, dissent, saying negative things, criticism and any other negative feedback is becoming wrong. One is immediately labeled a Troll, flamebait or some other nonsense if one doesn't toe the group think line.

    I am not saying that one should take knee-jerk insults as valid criticisms or dissent (ex. Linux Sucks!) but when someone raises something valid but against the groupthink, it gets rejected and the author insulted. People are sensitive to that and when you are on a site that has moderation, going against the norm gets you negative karma. You are thrown out.

    And there's the double standard of feedback. A person making an initial claim, even with all the cites and data to back himself up, has to deal with the "you're an idiot" type of feedback with nothing to back it up - that is acceptable many times even here on Slashdot.

    I also think social media and the web overall has made it too easy to take things out of context and distort a person's statements. So what happens, something that is perfectly valid in context gets trimmed down into a twitter post to be passed all over the World and the person who made the original statement is forever defending himself over something he never really said. Like criticizing the USA's Mid-East policy turns into "He hates America!" or in regards to Robert Reich and his work on income disparity, "He's a Communist!"

    It's just getting to the point that having a rational discussion anywhere is becoming impossible and who really needs it.

  9. Re:Easy as 1-2-3 by Anonymous Coward · · Score: 4, Insightful

    Considering my macbook pro has outlasted the top of the line HP laptops I owned at only about 15% of a premium? Yeah, it's just all status.
     
    Hate on Apple all you want to for whatever irrational reasons but Apple hardware is fantastic. That, in itself, makes it worth the price.

  10. I'm not afraid by GameboyRMH · · Score: 3, Insightful

    I'll diss Apple publicly anywhere, anytime. Their walled garden represents easily one of the top 3 threats to computing freedom, and if you're a developer they're nothing but bad news - a nasty middleman who will dictate what your app can do and take your money for the privilege of doing it. For developers, the app store is a microcosm of the American dream, they'll tell you that you can make it on merit, but only a tiny minority will, the rest will just tread water and only enrich Apple in the process.

    For users, it's the worst of '90s computing powered by the latest technology - a store full of shitty shovelware that you have to pay for or be annoyed by ads or restricted by a "trial version." And now you can suffer the latest shovelware technologies such as "freemium" gaming and rampant privacy violation! But because it's on a tablet this time, they think it's OK for some reason...the dumb fucks.

    --
    "When information is power, privacy is freedom" - Jah-Wren Ryel
  11. Re:Easy as 1-2-3 by JaredOfEuropa · · Score: 3, Insightful

    "Performance" in that context is highly subjective. Apple stuff does what I want pretty much out of the box; Android phones don't. For some people, it will be the other way around. These days I have more money than time to dick around with devices, so I am willing to pay top euro for whatever device works best for me, even if it is overpriced (in terms of profit margin).

    As a developer, I understand that the race to the bottom is even worse on the Play store, at least it was a while ago, perhaps the App Store has caught up by now.

    --
    If construction was anything like programming, an incorrectly fitted lock would bring down the entire building...
  12. Re:Easy as 1-2-3 by MachineShedFred · · Score: 4, Insightful

    Yeah, way to paint hundreds of millions of people with a brush that is appropriate for maybe 500 people.

    For every one person who stands in a line, there are 100 that think that guy is an idiot, but still prefer to use Apple products to the competition. But go on trying to paint the picture that everyone that uses their stuff is some zealot that kneels facing Cupertino five times a day. That grew old in the late 90s.

    --
    Slashdot still doesnâ(TM)t support Unicode after it was added to the HTML standard in 1997.
  13. Wall == War by Anonymous Coward · · Score: 0, Insightful

    Beyond that, the industry has learned that they can't rely on Apple's walled garden to make a profit.

    Has learned?! A priori the walled garden was counter to everyone else's interests, bar none. You didn't have to to be a Nintendo developer to see they were teaching companies how to become the rest of the industry's enemies.

    A walled garden always means "fuck you." It never means anything else than "fuck you." And if you buy into a walled garden, you're saying "fuck me."

    You don't need experience with Apple on this; it's not something you need to learn. It's in your face before you start. If you need to learn it, then you're probably unable to learn it. I just don't think it's at all credible that any developer "learned" the walled garden was bad. It's too much like asking "will the gunshot to my skull harm me?"

  14. Sturgeon's law by sjbe · · Score: 5, Insightful

    Their walled garden represents easily one of the top 3 threats to computing freedom,

    How do you figure? Not saying you are right or wrong but I'm not seeing a credible argument backing up this assertion.

    and if you're a developer they're nothing but bad news - a nasty middleman who will dictate what your app can do and take your money for the privilege of doing it.

    "Nasty middleman"? As if Apple provides no value here. Apple created the f-ing platform, both hardware and software as well as the distribution system. It is WILDLY successful and popular. If you don't like how they do it, go somewhere else. Android or Blackberry or Microsoft are all options. Whether you like it or not, Apple reviewing apps does keep malware and other shitty or problematic apps out of the ecosystem. Are there downsides to this? Absolutely. Is Apple sometimes unfair? No doubt about it. But let's not pretend that there is no benefit either. Apple has created something that a huge number of people value very highly and are willing to pay for. There is nothing wrong with being a middleman as long as you are providing value and Apple clearly does to a lot of people. Maybe you don't value what they are selling (and that's totally fine) but many others do.

    For developers, the app store is a microcosm of the American dream, they'll tell you that you can make it on merit, but only a tiny minority will, the rest will just tread water and only enrich Apple in the process.

    Let's be frank. 99.999% of the apps on the app store are crap (see Sturgeon's law) and do not deserve any of our money. Just because you put something out there doesn't mean it is automatically valuable to anyone else. If someone is delusional enough to think that developing a crappy piece of software entitles them to anything then I have no sympathy.

    For users, it's the worst of '90s computing powered by the latest technology - a store full of shitty shovelware that you have to pay for or be annoyed by ads or restricted by a "trial version."

    So every developer is supposed to live the dream and somehow be part of the 1% and they all develop undiscovered gems but you admit that most of the software is actually crap not worthy of purchase. So which is it? You're contradicting yourself. If the developers develop something worth buying, people tend to buy it. If they make shovelware then they deserve to lose money. Neither is Apple's fault or responsibility. Apple just makes both possibilities available. It's up to the developer to make something people will actually give a shit about.

  15. Re:Crap !!!!! by Bing+Tsher+E · · Score: 1, Insightful

    They are valued at 700billion in the stock market. "What do I consider a bloated balloon??"

  16. Re:Easy as 1-2-3 by Anonymous Coward · · Score: 1, Insightful

    Must be the magic fairy dust foxconn spreads on the exact same parts and the competing PC.