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Microsoft Considered Giving Away Original Xbox

donniebaseball23 writes While the term 'Xbox' is firmly implanted in every gamer's mind today, when Microsoft first set out to launch a console in 2001, people weren't sure what to expect and Microsoft clearly wasn't sure what approach to take to the market. As Xbox co-creator Seamus Blackley explained, "In the early days of Xbox, especially before we had figured out how to get greenlit for the project as a pure game console, everybody and their brother who saw the new project starting tried to come in and say it should be free, say it should be forced to run Windows after some period of time." Blackley added that other ideas were pushed around at Microsoft too, like Microsoft should just gobble up Nintendo. "Just name it, name a bad idea and it was something we had to deal with," he said.

4 of 85 comments (clear)

  1. They might as well have. by Anonymous Coward · · Score: 4, Insightful

    After all was said and done, the Xbox lost Microsoft 4 billion dollars. They bought their way in.

  2. Re:Government would've jumped on them by HBI · · Score: 3, Insightful

    A $9.99 upgrade plan from any prior OS would have been enough to avoid that. Instead, they charged $49.99, if my memory serves. But IBM's failure with OS/2 had to do with application development, not price.

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    HBI's Law: Frequency of calling others Nazis is directly correlated with the likelihood of the accuser being Communist.
  3. Re:Government would've jumped on them by jellomizer · · Score: 4, Insightful

    I think OS/2 biggest failure was poor marketing compared to Microsoft.
    I remember the OS/2 Warp commercials. Just a bunch of people sitting around a computer saying how cool it was then a bunch of trippy colors.
    They didn't even show the OS.

    While Microsoft for its Windows 95 campaign showed the OS and how easy it was to use, and some of the new features that would make you want it.

    Apple does the same thing with their products they are trying to push. You have adds where they show the product and how easy it is to use.

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    If something is so important that you feel the need to post it on the internet... It probably isn't that important.
  4. Re:Dumping by Ravaldy · · Score: 4, Insightful

    There's nothing wrong with trying things and stumbling across a working product, solution or theory. That's what humans have been doing for as long as we have existed. Every company I've worked for have tried to introduce new services or products not knowing ahead of time if they would be successful. Some were, some weren't.

    On a side note, MS has always taken tons of feedback from their partners, big and small. What they have done more recently is actually listen to the end users, something they lacked to do in the past.