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Google To Offer Ad-Free YouTube - At a Price

First time accepted submitter totalcaos writes YouTube announced today its plans for an ad-free, subscription-based service by way of an email sent out to YouTube Partners. The email details the forthcoming option, which will offer consumers the choice to pay for an "ads-free" version of YouTube for a monthly fee. The additional monetization option requires partners to agree to updated terms on YouTube's Creator Studio Dashboard, which notes that the changes will go into effect on June 15, 2015. We talked about the possibility of an ad-free model back in October.

27 of 358 comments (clear)

  1. ad blocker? by Anonymous Coward · · Score: 5, Insightful

    My youtube ad blocker works perfectly. I never see advertisements while watching youtube.

    I'd happily pay for the ad blocker. I won't pay google for the joy of them not spamming me.

    1. Re:ad blocker? by Anonymous Coward · · Score: 5, Insightful

      I don't mind the idea of a paid service to remove the advertisements. Unfortunately I would then need to log into Youtube and be subject to their tracking and profiling algorithms. For the time being I'll just stick with Adblock and an anonymous VPN.

    2. Re:ad blocker? by Chrisq · · Score: 2

      My youtube ad blocker works perfectly. I never see advertisements while watching youtube.

      I'd happily pay for the ad blocker. I won't pay google for the joy of them not spamming me.

      Does your ad blocker cope with the ads at the beginning of videos, you know the "you can skip this advert in 5 seconds" things?

    3. Re: ad blocker? by Anonymous Coward · · Score: 2, Informative

      yep.

    4. Re: ad blocker? by Sir_Substance · · Score: 3, Informative

      I use ad block edge.

    5. Re: ad blocker? by itzly · · Score: 3, Insightful

      I use firefox + adblock plus 2.6.3, and I don't see any ads either.

    6. Re: ad blocker? by fuzzywig · · Score: 4, Informative
      AdBlock Plus and uBlock both work, on the Flash and HTML5 versions.

      ABP works so well that I didn't realise for quite a while that they'd introduced advert videos until I went round a friend's house.

    7. Re:ad blocker? by jones_supa · · Score: 3, Insightful

      My youtube ad blocker works perfectly. I never see advertisements while watching youtube.

      I'd happily pay for the ad blocker. I won't pay google for the joy of them not spamming me.

      Aren't you worried about the ethical choices you are making there?

    8. Re:ad blocker? by Pieroxy · · Score: 3, Interesting

      There is another catch to it: I will not pay a fee to all websites I visit in order to avoid ads. Not even talking about the money spent, there is just no practical way for me to micro-pay for every site I go to... Even though I think it would be a nice way to avoid ads while still giving something to the sites I visit. After all, they provide value..

      In other words: it doesn't scale until there is a way to expand the model to the internet. As such, I will still have AdBlock installed for all the other sites I visit. So even if I don't pay for YouTube, I won't see any ads anyways, making the YouTube subscription of little value.

    9. Re:ad blocker? by jones_supa · · Score: 3, Insightful

      No moral or ethical problem is present... "won't somebody think of the marketers" LOL.

      The content creators get their slice from advertisements as well.

      If youtube is not able to sustain itself when faced with a swarm of 'freeloaders' like me, well, it just wasn't meant to... bye bye.

      And what gives you the prerogative to be the freeloader? Obviously not everyone can be.

    10. Re:ad blocker? by xonen · · Score: 3, Funny

      Which ethical choices you mean, the ones made by me as consumer or by them?

      Spotify - 10 euro to get ad-free version
      Netfix - 9 euro, ad free
      HBO - 15 euro
      Youtube - ? euro.
      Torrents - free & ad free
      National television - tax. about 50 euro / year - and still loaded with ads

      So there are options, but they cost quite a bit, especially if you would want more than one. Having said that, maybe youtube will offer a really reasonable price (like $20 yearly) and i would consider it, but i doubt their pricetag will be that low.

      I can't help that the 'default' state is to bombard listeners or viewers with ads. With up to 10-30% airtime spend on ads on some commercial TV but also on our national (tax payed) radio. With 30 second ads to watch a 2 minute video. And webpages with 75% ads and 25% content. And worse: the most annoying kind of ads, the ones that makes you pull your hair and actively makes you mute or switch channel.

      If ads were not that obtrusive, no-one would bother to block them. However it became an arms race - where the blockers got better and the ads even more annoying.

      So, i have no idea why you find it unethical that i, or any other customer, protect myself from ads. Or is it unethical to wear a safety belt, or earplugs at a rock concert, or safety glasses when using machinery, because i see very little difference between physical and mental damage (annoyance). I have the right to protect myself from unwanted influences.

      I could even turn the argument and say no-one has the right to (un)consciously steer my (shopping) behaviour. Others would even make the argument that obesity and smoking addictions are largely caused by advertising. So again, who's being unethical here?

      --
      A glitch a day keeps the bugs away.
    11. Re:ad blocker? by itzly · · Score: 3

      And what gives you the prerogative to be the freeloader? Obviously not everyone can be.

      It's technically possible to block ads, it's legal, and I don't like to watch ads. That's all I need to worry about. I have no control over everybody else. But in case everybody else does the same, then either the service will stop, or will implement technical/legal measures to force people to pay or watch ads. When that happens, I'll decide what I do.

    12. Re:ad blocker? by adolf · · Score: 2

      It's OK when you do it, too.

      I don't care if you block ads, or use CSS overlays to give your Youtube experience an OMG Kittens theme, or molest yourself with a bristle brush.

      What would not be OK is if my ISP or some other third party blocked ads on my behalf, used CSS overlays to give my Youtube experience an OMG Kittens theme, or molest me with a bristle brush.

      Do you see the difference?

  2. Given that adblock stops ads cold... meh by Karmashock · · Score: 2

    I turn my adblock off most of the time. However sometimes ads are really obnoxious. I saw one that came up on every little video I wanted to watch. The ads were like 30 seconds long and you couldn't skip it... and I had seen the exact same ad 10 times in a row. So I turned adblock on because I was done looking at that ad.

    I also turn it on whenever I really don't want to support the video or site. You know what I'm talking about. Sometimes you need to go to a site and hear them repeat their stupidity just so you know that whomever told you that information second hand wasn't exaggerating. And often as not they weren't and I'm quite happy they didn't get the penny or whatever they get from my click.

    --
    I've decided to stop wasting my time responding to AC trolls/sockpuppets... so if you want a response from me... login.
  3. HTML5 by Kunedog · · Score: 2

    Just download an ad-blocker.

    I wonder if they are planning some anti-adblocker measures, or if they are just unaware that their business plan is completely flawed.

    How fortunate that, as a browser maker (along with Microsoft and Apple), they've coincidentally pushed for DRM to become part of web standards.

    And that they obtained considerable financial influence over the browser maker thought most likely to resist (Mozilla).

    And that Mozilla gave in.

  4. Ultra low usage tier by Quick+Reply · · Score: 5, Interesting

    I like the concept of paying for content to support my usage instead of going through annoying ads, but I don't use Youtube all that often, usually only because someone else has given me a link to something in particular. Those 30 second ads which sometimes lets you skip after 5 seconds and sometimes don't let you skip at all are really annoying. I hope that they give a low-tier option. For example $1 per year which is good for ad-free (or no forced ads) up to 500 videos.

    The most important thing is that I hope that the subscription options are compelling enough that someone would WANT to use it over the use of an Adblocker without any Adblocking counter-measures put in place.

    If it is successful (for consumers) it would be great if an ad-free pass could be extended across any other websites too that participate, not just Youtube.

    I use Adblock because the quality of advertising is too invasive, not because I don't to deprive websites of revenue.

  5. Re:I can offer the same thing for free by Darinbob · · Score: 2

    This is sort of true. However I'm seeing a lot of youtube ads lately, but on my TV. Now if I can convince Roku to add an ad blocker...

  6. Re:Have they not heard by Kohlrabi82 · · Score: 3, Insightful

    From my experience and knowledge, browsers on mobile devices don't have ad blocker plugins, and certainly the youtube apps for mobile platforms don't have them. I guess that's the market they're aiming for.

  7. Re:Have they not heard by itzly · · Score: 2

    There's an adblock plus proxy server app that works for wifi connections. I've never looked for a 4G solution. My data plan is only 1GB/month, and youtube eats that too quickly.

  8. Already there for music videos by wbr1 · · Score: 2

    If you subscribe to google play music, you tube music vids are ad free, and you can download for offline viewing on a mobile device. In addition you can finally listen to any youtube video with the screen off.

    --
    Silence is a state of mime.
  9. Re:Have they not heard by LoneTech · · Score: 3, Interesting

    They have heard of adblock. In fact, when I specifically requested to pay them so they could pay the content creators without showing me ads, they refused and even mentioned ad blocking. Note my motivation in that sentence; this is actually a feature requested by some of us. This announcement got my hopes up just a bit, but it remains to be seen if it's like the offline watching, which was riddled with strange restrictions, never worked properly, and was quietly removed. I see they're still talking about that in the future tense.

  10. Re:No Thanks1 by dohzer · · Score: 2

    Not all. Occasionally I get ones that I have to wait the full ad.

  11. Useful in education by pjpII · · Score: 4, Interesting

    I teach language classes, and this would be useful since I often use Youtube to show songs, listening exercises, etc. Sometimes I'm forced to use the in-class room computer, and nothing throws off a listening exercise like warming everyone up, getting their mental schemata activated, and then some ridiculous ad immediately preceding a listening. I hope that perhaps my university could get some sort of educational rate, since this is really for my work rather than my personal use.

    I'd also love to make the scourge of autoplay go away somehow - suddenly it's everywhere that shows videos.

  12. Re:Stupid-Tax by TCM · · Score: 5, Insightful

    Correction: That's how marketing scum wants it to work.

    As was said, it's my machine. It runs code and downloads data _I_ want, not you. Don't like it? Go invent your own Internet with your own protocols that grant you more control and stop freeloading on the open protocols we already have!

    --
    Of course it runs NetBSD. BTC: 1NT7QvbetmANwaMzhpVL6
  13. Re:Stupid-Tax by itzly · · Score: 3, Interesting

    No legal obligation.

    No other obligation either.

    But suppose I watch the ads, do I then have an obligation to change my buying patterns, or is it okay to freeload on the creative effort it took to make the ad, and the bandwidth required to serve it ?

  14. Re:Let's see... by cfalcon · · Score: 2

    Actually, that's incorrect. Here's your choices:

    Pay (or someone else does because they like you) to get ad-free youtube (and probably other perks)...

    OR

    Use an adblocker like you should be doing today (advertisements ONLY exist to hurt you, so ofc you should have one)

    OR

    Watch advertisements, have them become part of your subconscious, be more likely to buy things they sell you, be MUCH more likely to respond to your friend mentioning brand X with familiarity (thus rewarding your friend for buying brand X, as they value your presumably useful opinions, even your subconscious ones, and brand X being on your radar is important to them), be MUCH more likely to "join the conversation" about a brand...

    Advertisements are based on the idea that you are willing to spare a bunch of behavior and nerves to help their company AND MOST OF ALL THAT YOU DON'T BELIEVE THIS TO BE THE CASE / BELIEVE IT ISN'T REAL / THINK IT DOESN'T AFFECT YOU.

    Ads work on you. They work on everyone. They don't pay just so that dumb people will see them, they pay for YOU to see them. You should be using adblock, adblock plus, adblock edge... something... today. Unless you don't value your time or money, and like having corporations make decisions for you (moreso than normal).

    Personally, I'll likely grab their Youtube Gold or whatever. I mean, if I'm going to sit and rant about advertisements (and hey, look, I just did!) I may as well support the business models that don't involve shitting in my mouth, right? But as for you, you should be using adblock today, and whether you like their offering in the future, well, future you will decide that. Likely based on advertisements, snerk snerk!

  15. Re:Stupid-Tax by UnknownSoldier · · Score: 2

    Why is YouTube not being respectful of my time?

    > YouTube lets you watch videos for free, provided that you watch these small advertisements every now and then.

    You keep using this word "Free." It doesn't mean what you think it means.

    Free means: "No Strings Attached"

    Not "First you need to fulfill this requirement."

    Quite hijacking "free" and perverting its definition.