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Google To Offer Ad-Free YouTube - At a Price

First time accepted submitter totalcaos writes YouTube announced today its plans for an ad-free, subscription-based service by way of an email sent out to YouTube Partners. The email details the forthcoming option, which will offer consumers the choice to pay for an "ads-free" version of YouTube for a monthly fee. The additional monetization option requires partners to agree to updated terms on YouTube's Creator Studio Dashboard, which notes that the changes will go into effect on June 15, 2015. We talked about the possibility of an ad-free model back in October.

16 of 358 comments (clear)

  1. ad blocker? by Anonymous Coward · · Score: 5, Insightful

    My youtube ad blocker works perfectly. I never see advertisements while watching youtube.

    I'd happily pay for the ad blocker. I won't pay google for the joy of them not spamming me.

    1. Re:ad blocker? by Anonymous Coward · · Score: 5, Insightful

      I don't mind the idea of a paid service to remove the advertisements. Unfortunately I would then need to log into Youtube and be subject to their tracking and profiling algorithms. For the time being I'll just stick with Adblock and an anonymous VPN.

    2. Re: ad blocker? by Sir_Substance · · Score: 3, Informative

      I use ad block edge.

    3. Re: ad blocker? by itzly · · Score: 3, Insightful

      I use firefox + adblock plus 2.6.3, and I don't see any ads either.

    4. Re: ad blocker? by fuzzywig · · Score: 4, Informative
      AdBlock Plus and uBlock both work, on the Flash and HTML5 versions.

      ABP works so well that I didn't realise for quite a while that they'd introduced advert videos until I went round a friend's house.

    5. Re:ad blocker? by jones_supa · · Score: 3, Insightful

      My youtube ad blocker works perfectly. I never see advertisements while watching youtube.

      I'd happily pay for the ad blocker. I won't pay google for the joy of them not spamming me.

      Aren't you worried about the ethical choices you are making there?

    6. Re:ad blocker? by Pieroxy · · Score: 3, Interesting

      There is another catch to it: I will not pay a fee to all websites I visit in order to avoid ads. Not even talking about the money spent, there is just no practical way for me to micro-pay for every site I go to... Even though I think it would be a nice way to avoid ads while still giving something to the sites I visit. After all, they provide value..

      In other words: it doesn't scale until there is a way to expand the model to the internet. As such, I will still have AdBlock installed for all the other sites I visit. So even if I don't pay for YouTube, I won't see any ads anyways, making the YouTube subscription of little value.

    7. Re:ad blocker? by jones_supa · · Score: 3, Insightful

      No moral or ethical problem is present... "won't somebody think of the marketers" LOL.

      The content creators get their slice from advertisements as well.

      If youtube is not able to sustain itself when faced with a swarm of 'freeloaders' like me, well, it just wasn't meant to... bye bye.

      And what gives you the prerogative to be the freeloader? Obviously not everyone can be.

    8. Re:ad blocker? by xonen · · Score: 3, Funny

      Which ethical choices you mean, the ones made by me as consumer or by them?

      Spotify - 10 euro to get ad-free version
      Netfix - 9 euro, ad free
      HBO - 15 euro
      Youtube - ? euro.
      Torrents - free & ad free
      National television - tax. about 50 euro / year - and still loaded with ads

      So there are options, but they cost quite a bit, especially if you would want more than one. Having said that, maybe youtube will offer a really reasonable price (like $20 yearly) and i would consider it, but i doubt their pricetag will be that low.

      I can't help that the 'default' state is to bombard listeners or viewers with ads. With up to 10-30% airtime spend on ads on some commercial TV but also on our national (tax payed) radio. With 30 second ads to watch a 2 minute video. And webpages with 75% ads and 25% content. And worse: the most annoying kind of ads, the ones that makes you pull your hair and actively makes you mute or switch channel.

      If ads were not that obtrusive, no-one would bother to block them. However it became an arms race - where the blockers got better and the ads even more annoying.

      So, i have no idea why you find it unethical that i, or any other customer, protect myself from ads. Or is it unethical to wear a safety belt, or earplugs at a rock concert, or safety glasses when using machinery, because i see very little difference between physical and mental damage (annoyance). I have the right to protect myself from unwanted influences.

      I could even turn the argument and say no-one has the right to (un)consciously steer my (shopping) behaviour. Others would even make the argument that obesity and smoking addictions are largely caused by advertising. So again, who's being unethical here?

      --
      A glitch a day keeps the bugs away.
    9. Re:ad blocker? by itzly · · Score: 3

      And what gives you the prerogative to be the freeloader? Obviously not everyone can be.

      It's technically possible to block ads, it's legal, and I don't like to watch ads. That's all I need to worry about. I have no control over everybody else. But in case everybody else does the same, then either the service will stop, or will implement technical/legal measures to force people to pay or watch ads. When that happens, I'll decide what I do.

  2. Ultra low usage tier by Quick+Reply · · Score: 5, Interesting

    I like the concept of paying for content to support my usage instead of going through annoying ads, but I don't use Youtube all that often, usually only because someone else has given me a link to something in particular. Those 30 second ads which sometimes lets you skip after 5 seconds and sometimes don't let you skip at all are really annoying. I hope that they give a low-tier option. For example $1 per year which is good for ad-free (or no forced ads) up to 500 videos.

    The most important thing is that I hope that the subscription options are compelling enough that someone would WANT to use it over the use of an Adblocker without any Adblocking counter-measures put in place.

    If it is successful (for consumers) it would be great if an ad-free pass could be extended across any other websites too that participate, not just Youtube.

    I use Adblock because the quality of advertising is too invasive, not because I don't to deprive websites of revenue.

  3. Re:Have they not heard by Kohlrabi82 · · Score: 3, Insightful

    From my experience and knowledge, browsers on mobile devices don't have ad blocker plugins, and certainly the youtube apps for mobile platforms don't have them. I guess that's the market they're aiming for.

  4. Re:Have they not heard by LoneTech · · Score: 3, Interesting

    They have heard of adblock. In fact, when I specifically requested to pay them so they could pay the content creators without showing me ads, they refused and even mentioned ad blocking. Note my motivation in that sentence; this is actually a feature requested by some of us. This announcement got my hopes up just a bit, but it remains to be seen if it's like the offline watching, which was riddled with strange restrictions, never worked properly, and was quietly removed. I see they're still talking about that in the future tense.

  5. Useful in education by pjpII · · Score: 4, Interesting

    I teach language classes, and this would be useful since I often use Youtube to show songs, listening exercises, etc. Sometimes I'm forced to use the in-class room computer, and nothing throws off a listening exercise like warming everyone up, getting their mental schemata activated, and then some ridiculous ad immediately preceding a listening. I hope that perhaps my university could get some sort of educational rate, since this is really for my work rather than my personal use.

    I'd also love to make the scourge of autoplay go away somehow - suddenly it's everywhere that shows videos.

  6. Re:Stupid-Tax by TCM · · Score: 5, Insightful

    Correction: That's how marketing scum wants it to work.

    As was said, it's my machine. It runs code and downloads data _I_ want, not you. Don't like it? Go invent your own Internet with your own protocols that grant you more control and stop freeloading on the open protocols we already have!

    --
    Of course it runs NetBSD. BTC: 1NT7QvbetmANwaMzhpVL6
  7. Re:Stupid-Tax by itzly · · Score: 3, Interesting

    No legal obligation.

    No other obligation either.

    But suppose I watch the ads, do I then have an obligation to change my buying patterns, or is it okay to freeload on the creative effort it took to make the ad, and the bandwidth required to serve it ?