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Netflix Is Betting On Exclusive Programming
An anonymous reader writes: You may have heard of the recent launch of the new Daredevil TV show, and possibly the hit shows House of Cards and Orange is the New Black. They're all original programming from Netflix — the company that used to just mail DVDs to your door. But Netflix is now running a lot more than just those three shows — it has 320 hours of original programming planned for this year. This article discusses how Netflix is betting big on original, exclusive content, and what that means for the future of television. "Traditionally, television networks needed to stand for something to carve out an audience, he said, whereas the Internet allows brands to mean different things to different people because the service can be personalized for individual viewers. That means that for a conservative Christian family, Netflix should stand for wholesome entertainment, and, for a 20-year-old New York college student, it should be much more on the edge, he said.... 'We've had 80 years of linear TV, and it's been amazing, and in its day the fax machine was amazing,' he said. "The next 20 years will be this transformation from linear TV to Internet TV.'"
Excellent shows, commercial free, on demand, released one season at a time. At the same time I have watched some networks take a 30 minute time slot show and reduce the actual show from around 21-22 minutes to 17-18 minutes, making more time for commercials. I'll sit on my couch with my potato chips and watch the demise of network TV with delight.
s/©//g
They should un-cancel Better Off Ted. That lie detector scene was priceless and that fake Veridian ad about friendship was really spot-on.
Deal with it!
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I don't think they're getting that much for the ads. After all, netflix manages to offer ad-free stuff for $8/month, same as Hulu+. It's probably closer to the difference between $8/month and $12.
I think the ultimate reason Netflix is creating it's own content is that the more content it controls, the more influence it has over the other media copyright holders. If Netflix can legitimately argue that if copyright holder X doesn't play ball, that it's average subscriber won't sign up to site Y for $Z revenue because the subscribers will simply watch something else, such as one of Netflix's exclusive shows, then they're leaving money on the table, and they don't like doing that.
Sort of like a backwards HBO. HBO does great shows, but are really exclusive about them. If you want to see Netflix's shows, you have to sign up, but it's not nearly as expensive as a cable package + HBO.
I don't read AC A human right
House of Cards is a remake of a British TV series from the 90s. And this isn't the first Daredevil offering either.
You know this, but I'll point out that they mean "original" as in content not produced by a different company. The actual script does not need to be new in any way at all to qualify as original material.