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Keurig Stock Drops, Says It Was Wrong About DRM Coffee Pods

Posted by samzenpus on from the worst-laid-plans dept.

An anonymous reader writes: Green Mountain (Keurig) stock dropped by 10% this morning after a brutal earnings report. The reason? CNN Money reports that DRM has weakened sales of their Keurig 2.0. CEO Brian Kelley admits, "Quite honestly, we were wrong." Last year Green Mountain decided to make their new coffee machines work with licensed pods only. The company says they now plan to license more outside brands, and bring back “My K-Cup” reusable filters.

5 of 369 comments (clear)

  1. Re:I'd like to see the environmental nightmare die by Sir_Eptishous · · Score: 4, Informative

    This. It is rather ridiculous that people use these non recyclable "K-cups" instead of a french press or just a pot of coffee.
    Billions of those cups, with the grounds still in them, filling up landfills, right when were trying to get away from crap like that.

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    We play the game with the bravery of being out of range
  2. Re:Hacked by Dr_Barnowl · · Score: 4, Informative

    Actually special ink that fluoresces a particular way in infrared light.

    But yes, you can mod the machine by sticking the rim of a v2 K-cup inside it in the right place.

  3. Re:I'd like to see the environmental nightmare die by countSudoku() · · Score: 5, Informative

    I was not liking that either, but there's a brand at Costco (San Fran I think) that makes fully biodegradable k-kup compatible single serves. The bottoms are just filter, and the top is a corn-plastic ring and some kind of high-strength paper. Works great, dolphins agree!

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    This is the NSA, we're gonna geet U h@x0r5! Also, what is a h@x0r5?
  4. Didn't matter to me. by kuzb · · Score: 5, Informative

    Hacking the Keurig is as easy as Hollywood style bomb defusing. You open it and literally cut the green wire. It takes less than 5 minutes and removes all restrictions.

    Video explanation here: https://www.youtube.com/watch?...

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    BeauHD. Worst editor since kdawson.
  5. Re:Yep, they were... by xevioso · · Score: 4, Informative

    Well actually, they were literally admitting they were wrong. Literally.