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Editor-in-Chief of the Next Web: Adblockers Are Immoral

lemur3 writes: Hot on the heels of the recent implementation of Canvas Ads (allowing advertisers to use the full page) Martin Bryant, the Editor-in-Chief of The Next Web, wrote a piece that, ostensibly, calls out mobile carriers in Europe for offering ad blocking as a service. He writes: "Display ads are still an important bread-and-butter income stream. Taking delight in denying publishers that revenue shows either sociopathic tendencies or ignorance of economic realities." While referring to those using ad blocking as sociopathic is likely not to win many fans, this mindset seems to be prevalent in certain circles, as discussed previously on Slashdot. Martin closes his piece with a warning: "For all their sins, ads fuel much of the Web. Cut them out and you're strangling the diversity of online voices and publishers – and I don't think consumers really want that."

12 of 618 comments (clear)

  1. Fuck you. by Noxal · · Score: 5, Insightful

    No. I will not risk the safety and security of my systems by allowing them to display potentially (frequently) harmful ads. Also I don't like being advertised to in general and fuck you anyways.

    Shut the fuck up or join Adblock Plus' unobtrusive ads program.

    1. Re:Fuck you. by Runaway1956 · · Score: 5, Insightful

      Agreed. What is "immoral" is, advertisers expecting to use most of my bandwidth, FOR FREE! Take a typical page full of content, and use some network analyzer while it loads. The actual content might amount to a few hundred k, but the damned advertising can amount to multiple megabytes.

      Fuck 'em all. I have limited bandwidth, which I have to pay for, each and every month. Not one of those advertisers is entitled to any of it.

      --
      "Windows is like the faint smell of piss in a subway: it's there, and there's nothing you can do about it." - Charlie Br
    2. Re:Fuck you. by WillyWanker · · Score: 5, Insightful

      This. I don't want to see ads, I'm sick to death of seeing ads, and I'll do everything in my power not to. If that means the end of the web, I don't care. There isn't a single solitary website I can't live without.

      The thing that gets me is that even though advertisers know full well we're all sick to death of advertising and don't want to see it they are doing everything they can to shove it down our throats whether we like it or not. And y'know what, If I'm forced to somehow sit thru an ad when I don't want to (I recently tried to watch a video at CBS.com, and if you block the ads you can't watch the program) I'm either going to a.) mute the sound and switch the tab till the ad is over, or b.) make note of the advertiser and NEVER patronize them simply because they forced me to sit thru an ad I had no interest in seeing. In most cases I will do both.

      Fuck them.

  2. Customers dont want obnoxious ads by Anonymous Coward · · Score: 5, Insightful

    Examples include ads that occupy the entire page, video ads that automatically play and hog mobile data, or broken/inoperable links to ad servers that prevent access to content.

    Make ads unobtrusive (think about the way Google delivers ads), and customers won't block them.

  3. Time delayed video and audio ads by maliqua · · Score: 5, Insightful

    are the reason i started using ad blockers, i will continue to do so until i'm confident the web has removed 100% of these

  4. Ad networks that "hack" are immoral. by Culture20 · · Score: 5, Insightful

    Ad networks have lately been the largest vector for remote exploits. Some very ordinary and mainstream websites have been using ad networks that offer up images/flash with embedded exploits. I will block all ad networks due to this. You want to provide ads? Download the ads locally, vet and display them from your own server like we used to do in the good ol' days of the web. Then I can't block them.

    Using an ad network as a webmaster is laziness and immoral.

  5. Immoral? by Razed+By+TV · · Score: 5, Insightful

    The war began in earnest when ads became intrusive and disruptive.

    I appreciate that someone has to pay for all of the sites that I visit for free. Some are payed entirely out of pocket, a labor of love by the host. And some are fueled by ad revenue. But those that utilize pop-ups, pop-unders, full screen ads, ads that autoplay voice and sound, malicious ads with fake security warnings and fake buttons... I don't feel the slightest bit guilty about denying ad revenue to those sites.

  6. I didn't block ads for a long time... by sirwired · · Score: 5, Insightful

    For many years, I didn't block ads, viewing them as a necessary part of all the free content on the internet. But starting with pages of animated ads that really slowed down browsers of old, and progressing to ads that play audio by default, ads that play video (with audio!) on even a momentary mouseover, etc.,, not to mention ads containing or linking to malicious content, I have no choice but to block them.

  7. Re:Click to play Flash by sqlrob · · Score: 5, Insightful

    You're assuming the browser doesn't have vulnerabilities as well. Bad assumption.

  8. Re:Click to play Flash by Anonymous Coward · · Score: 5, Insightful

    Because you've set the the Java applet and Flash Player plug-ins to "click to play" mode.

    As if JavaScript was inherently safe. Browsers are adding more and more "web" APIs and better optimizations, the attack surface is growing. If you want "secure" then JavaScript has to join the others in "click to play" mode. Bonus: the most annoying adds are also silenced.

  9. Re:It relies on four assumptions by X0563511 · · Score: 5, Insightful

    Stop assuming, because we're talking about security. Assumptions have no place in this discussion.

    --
    For large sets, this will be our guide even unto death, for the LORD will work for each type of data it is applied to...
  10. Re:It relies on four assumptions by phantomfive · · Score: 5, Insightful

    If the assumption is that all Internet-facing applications have vulnerabilities that can be exploited to take full administrative control of a computer, what is the mitigation other than abstaining from the Internet?

    I don't think you're understanding something here. Usually, when I go to Yahoo.com, or to Microsoft.com, the content on the page is all generated by the company, and the chance of them trying to attack your computer is low.

    That is not the same with ads on a webpage. In the modern world, anyone can put an ad onto yahoo.com, all they have to do is pay. Yahoo doesn't closely examine the ads that are placed on the page. They don't even own the server that is serving the ads.

    So, when you visit Microsoft.com, you are essentially saying, "Microsoft, I trust you to run code on my computer." When you visit a page with ads, you are saying, "I trust any random person to run code on my computer." That is a bad idea, and exploits have been found in ads.

    In fact, I don't see any way you can look at that and say, "yeah, running unknown code on my computer? Great idea!" Furthermore, the ad networks really don't care.....the people paying are the customers, and when they try to stop malevolence, they are primarily focused on click-fraud, which hurts their customers, not malware.

    --
    "First they came for the slanderers and i said nothing."