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Ads Based On Browsing History Are Coming To All Firefox Users

An anonymous reader writes: Mozilla has announced plans to launch a feature called "Suggested Tiles," which will provide sponsored recommendations to visit certain websites when other websites show up in the user's new tab page. The tiles will begin to show up for beta channel users next week, and the company is asking for feedback. For testing purposes, users will only see Suggested Tiles "promoting Firefox for Android, Firefox Marketplace, and other Mozilla causes." It's not yet known what websites will show up on the tiles when the feature launches later this summer. The company says, "With Suggested Tiles, we want to show the world that it is possible to do relevant advertising and content recommendations while still respecting users’ privacy and giving them control over their data."

31 of 531 comments (clear)

  1. bye by Anonymous Coward · · Score: 5, Interesting

    good bye Firefox. last nail in the coffin. I wanted to like it. I did. I still dislike Chrome's UI and the fact Google owns it.

    Crap maybe I'll switch to Opera it's actually really really nice now as a UI.

    1. Re:bye by Anonymous Coward · · Score: 4, Informative

      As a Firefox Nightly user, I've already had to deal with the spam tiles. The fix is to install a 3rd party speed dial.

      I use Super Start. It's nothing fancy, but it's clean and gets the job done.

    2. Re: bye by Anonymous Coward · · Score: 5, Insightful

      I'm not one for conspiracy theories, but in this case I have to ask, is there a clandestine effort underway to utterly destroy Firefox, and maybe even Mozilla, from the inside?

      It's like every decision made over the past several years has been designed to alienate Firefox's remaining users, without bringing in any new users.

      I'm talking of the unwanted UI changes. Then there were the release frequency changes that broke extensions every release for a long time. Then there were more unwanted UI changes, cumulating in the despised Australis UI. Then there was the switch to Yahoo for searches. There were the grid advertisements. Then there was the mandatory HTTPS proposal. Now there's this nonsense. All of this is being done when there are still many bugs to fix, some of them existing for years.

      It's just one bad thing after another, even when Firefox users loudly object, and even with Firefox's ever-dropping share of the market.

      I'd like to just blame it on ineptitude or incompetence, but these decisions are unbelievable, even in those cases. I just can't get over how obviously terrible so many of these decisions have been.

    3. Re:bye by JMJimmy · · Score: 4, Funny

      I've never understood comments about memory use. I buy my memory to use. If it is sitting empty, I paid for it for nothing. Apps should use it and use it freely for cache, etc. to speed up performance. I'd feel the same about CPU except that high CPU usage leads to thermal issues (fans on all the time, etc.). So I do prefer not to use all the CPU I paid for - but memory? Heck, the OS will swap it out if another app needs it.

      Tell that to Win8 when it starts complaining about low 32bit memory and minimizing/terminating your programs.

    4. Re:bye by Anonymous Coward · · Score: 5, Informative

      a little harsh when all you need to do is change preference in about:config:

      browser.newtab.url to about:blank

      done and done. the whole 'smart' newtab page is gone for good. that is one of the very nice things about firefox....... configurability..

    5. Re: bye by QuietLagoon · · Score: 5, Insightful

      ...Just look at some of the self-entitled and abusive comments here on Slashdot....

      Those comments started out as constructive criticism. However, Mozilla pressed on with their determination to ignore and alienate users.

      .
      Now Mozilla is getting the criticism they have earned.

      Mozilla/Firefox has a problem. A big one. The first step in solving a problem is to identify its cause and not, as you attempt, to blame others for Mozilla's self-inflicted problems.

    6. Re:bye by TheGratefulNet · · Score: 4, Insightful

      my 'fix' has been to stop upgrading, about 2 or even more years ago.

      yes, it has bugs and probably security issues, but I deal with that instead of dealing with more bullshit from moz.

      really - a web browser is a little bit like a flashlight; it has a job to do, its clearly defined and its not hard to solve the problem. I don't need a flashlight with 'accessories' on it or with 'helpful advertising'. I simply need it to work, stay stable and not change every damned time someone has an itch to change-just-for-changes-sake.

      I won't give up what I have, but I have stopped upgrading a long time ago.

      --

      --
      "It is now safe to switch off your computer."
    7. Re:bye by Anonymous Coward · · Score: 4, Insightful

      "But you can always change it back" came the official reply [twitter.com].

      More to the point, "but you can change it back" was the excuse for Tabs on Top. Then, the tickbox for tabs on bottom went away. Then, the about:config preference for it went away.

      "But you can change it back" was the excuse for when the status bar went away. Then, as of 4.0, you couldn't change it back at all. Someone had to write an extension to undo the UX team's fuckup.

      "But you can change it back" was the excuse for Javashit enabled by default. Then, the tickbox in the UI to enable/disable Javashit went away. How long until some UXtard decides Javashit should no longer be disablable even from within about:config?

      "But you don't have to install it" was the excuse for DRM/EME. Any takers on how long that remains true?

      "But you can change it back" is the thin edge of the wedge; it's how a UXtard tells the userbase that however much you loathe his "elegant" "innovation", someday you won't be able to change it back, because his UX vision is more important than your - the actual user's - experience.

      Fuck Asa Dotzler and fuck all his clones.

    8. Re: bye by Kjella · · Score: 4, Insightful

      I don't think you have to come up with that many conspiracy theories, Mozilla's "problem" is that they won. They broke Microsoft's monopoly, made HTML/CSS properly standardized and together with KHTML/WebKit/Blink some 80% use an open source renderer though many use it in a closed source binary. Microsoft would be laughed at if they tried any new proprietary extensions and for the rest the implementation details are all in the open.

      I'm talking of the unwanted UI changes. Then there were the release frequency changes that broke extensions every release for a long time. Then there were more unwanted UI changes, cumulating in the despised Australis UI. Then there was the switch to Yahoo for searches. There were the grid advertisements. Then there was the mandatory HTTPS proposal. Now there's this nonsense. All of this is being done when there are still many bugs to fix, some of them existing for years.

      Their problem can be summed up in two words: "Now what?" and it turns out they didn't really have any other goal in common than slaying the dragon and now the dragon's dead. Some UX designers get to make an art project. Some cowboy coders thinks more releases is better. Some will do anything to get away from the reliance on their biggest competitor. Some security nuts get to go overboard. Some want to go after Android/Chrome OS with Firefox OS, but this time they're not competing against proprietary and neglected shovelware and barking up a tree Ubuntu has made essentially no progress on.

      Let's face it, Mozilla mainly won because Microsoft was trying to keep the web from competing with local applications so they could sell Windows licenses, they got to the head of the pack and grinded it to a halt. They didn't want to compete, they wanted to put a spanner in the works for as long as possible. It annoyed many and gave Firefox enormous amounts of goodwill even when it didn't work properly, out of spite for Microsoft people kept using it and pushing for sites to support it. They don't have a clue on how to compete with someone that puts up a fight, which is their second biggest problem.

      --
      Live today, because you never know what tomorrow brings
  2. This is the last fucking straw by Anonymous Coward · · Score: 5, Informative

    Why? Why do you rape us with this kind of shit? Is fucking with the UI (making the goddamn options menu a ugly mess of a webpage) and adding DRM codecs not enough?

    Jesus christ on a stick. You can't find a way to suicide your market share faster.

    1. Re:This is the last fucking straw by Anonymous Coward · · Score: 5, Insightful

      That's not an answer. Why the fuck would anyone bend over backwards to make Firefox usable when they can just download a different browser?

      I'm with OP. Mozilla apparently has a death wish and doesn't give a shit about how they treat their users, so fuck 'em.

    2. Re:This is the last fucking straw by jez9999 · · Score: 4, Informative

      This stuff applies to the Firefox GUI rather than the underlying rendering engine. Use something that utilizes Gecko but without the crappy UI, like SeaMonkey or Pale Moon.

  3. How about ... by gstoddart · · Score: 5, Insightful

    "With Suggested Tiles, we want to show the world that it is possible to do relevant advertising and content recommendations while still respecting users' privacy and giving them control over their data."

    How about no? How about some of us don't want advertising? How about you better give a mechanism to disable this crap?

    What part of "not interested in your damned ads" is hard to understand?

    --
    Lost at C:>. Found at C.
    1. Re:How about ... by Mr.+Droopy+Drawers · · Score: 4, Interesting

      Provide a method to turn this off and I'll keep using Firefox. If not, I may need to like Chrome more...

      --

      To Copy from One is Plagiarism; To Copy from Many is Research.

    2. Re:How about ... by mrt_2394871 · · Score: 4, Informative

      How about you better give a mechanism to disable this crap?

      Click on the "gear" icon (top right of the new tab page)
      Clear the "Include suggested sites" box

    3. Re:How about ... by Anonymous Coward · · Score: 4, Insightful

      They made $380 million last year. How much is enough?

  4. Respecting Privacy??? by Luthair · · Score: 5, Insightful

    How is taking our browser history to serve ads respecting our privacy?

    A search suggests they made $311 million in 2012, how much money is actually required to run Mozilla?

  5. Re:Nope by Thiez · · Score: 4, Informative
    TFA actually mentions

    * Note: if you set DNT=1, it is possible that you may not be receiving Suggested Tiles. You can very simply enable them on the new tab page with the cogwheel. We made the decision to opt users out of all sponsored Tiles experiences if they have DNT=1 quite early on, as we believe that most DNT early adopters are seeking to opt out of all advertising experiences. However, it’s important to understand that no tracking is involved in delivering Tiles.

  6. Re:Roll your own... by Anonymous Coward · · Score: 4, Insightful

    Honestly, at that point I'd rather switch to Pale Moon.

  7. Delete history and cookies by houghi · · Score: 5, Interesting

    I delete all history and cookies and cache each time I log out. Although I like the technical aspect of tracing me and showing advertisement, as a consumer and user I detest it.

    I detest it more than I like it. Or like Banksy says:
    People are taking the piss out of you everyday. They butt into your life, take a cheap shot at you and then disappear. They leer at you from tall buildings and make you feel small. They make flippant comments from buses that imply youâ(TM)re not sexy enough and that all the fun is happening somewhere else. They are on TV making your girlfriend feel inadequate. They have access to the most sophisticated technology the world has ever seen and they bully you with it. They are The Advertisers and they are laughing at you.

    You, however, are forbidden to touch them. Trademarks, intellectual property rights and copyright law mean advertisers can say what they like wherever they like with total impunity.

    Fuck that. Any advert in a public space that gives you no choice whether you see it or not is yours. Itâ(TM)s yours to take, re-arrange and re-use. You can do whatever you like with it. Asking for permission is like asking to keep a rock someone just threw at your head.

    You owe the companies nothing. Less than nothing, you especially donâ(TM)t owe them any courtesy. They owe you. They have re-arranged the world to put themselves in front of you. They never asked for your permission, donâ(TM)t even start asking for theirs.

    --
    Don't fight for your country, if your country does not fight for you.
  8. Re:Firefox becomes Netscape by Wycliffe · · Score: 4, Insightful

    Remember when the Netscape web browser cost $40? Remember buying one? Me neither.

    Looks like it's time to start uninstalling Firefox across all computers...

    The world has changed a lot since then. I would gladly pay $40 for a good browser before I will put up with ads. I use
    my browser too much to put up with ads. Luckily, I don't have to as there are still several good free ones.

  9. Re:Firefox becomes Netscape by serviscope_minor · · Score: 4, Insightful

    Looks like it's time to start uninstalling Firefox across all computers...

    Yes, and install Chrome because that won't collect any of your data.

    Or, uncheck the option from the menu, which is admittedly much less fun than throwing a total shitfit.

    --
    SJW n. One who posts facts.
  10. how far weve come. by nimbius · · Score: 5, Funny

    Mozilla 1998: we want the internet to remain a free and open forum and in this spirit align our software to freedom and the user. the users choice and voice will be come top priority in our products, and we will write the mozilla 10 point manifesto to ensure we always take this into account.
    Mozilla 2015: We want the internet to make payments on our car loans and help achieve the goal of replacing all 4 tires on the bentley twice a year. We believe, legitimately believe, that users want tiles to show them advertisements. we think they like having a video chat app in their browser and we want to make sure corporations understand what is possible when targeted advertising and a morally bankrupt moneytrain brand come together to abuse their users trust and appreciation. We are completely deaf to the fact that adblock and noscript exist and are extremely popular plugins for our hobbled shitwreck advertising platform masquerading as a browser. Hail satan.

    --
    Good people go to bed earlier.
  11. Re:Easy to turn off by jbeaupre · · Score: 4, Insightful

    Ok, I see some commentators in nerd rage already. Relax. If you don't want to see top sites when you make a new tab, Mozilla provides instructions to disable them. It's just a couple of mouse clicks

    If you don't like my foot up your ass, I can give you instructions to remove it.

    --
    The world is made by those who show up for the job.
  12. Re:Easily defeated.... by JMJimmy · · Score: 5, Interesting

    I keep 0 history. Soon as my browser closes, history is wiped. So if this simply looks at my history and serves me adds based on it, then hypothetically this would not work on my system.

    Of course if they look at other things (or FF stores info in some hidden super cookie) then I will be subject to adverts like everybody else.

    Are you sure about that? https://bugzilla.mozilla.org/s...

    It's been broken for some time. Install SQLite Manager addon to see what data is still lurking.

  13. Re:Firefox becomes Netscape by Anonymous Coward · · Score: 5, Funny

    False dichotomy.

    Why can't I throw a total shitfit AND uncheck the option from the menu?

  14. Re:Ok, but the real question is... by Barny · · Score: 5, Funny

    Then you didn't read. These tiles show up when you click 'new tab'.

    You will get a set of tiles that include your most viewed porn, porn you might like and sponsored porn that they hope you will be into.

    You can stop these porn tiles from appearing by simply telling it you want classic new tab, not enhanced porn edition.

    Of course this doesn't stop Mozilla from compiling a detailed list of your porn.

    --
    ...
    /me sighs
  15. Re:Easy to turn off by gstoddart · · Score: 4, Informative

    Well, if they choose to make it opt-in, then awesome, no harm no foul, and only people who turn it on will have it.

    But when it is made opt-out, it says "fuck you, we'll track you unless you know enough to stop us".

    And it's that kind of behavior which really pisses us off. It shouldn't be up to the average user to have to know where to disable this crap.

    Just like they backed down on 3rd party cookies to keep the ad companies happy -- it's a sign that increasingly they're driven by money, instead of writing a good browser which doesn't have all of this shit in it.

    If they make this crap opt in, nobody will bitch at them. But they haven't. And we're pissed off.

    --
    Lost at C:>. Found at C.
  16. Re:WTF by Luthair · · Score: 4, Interesting

    Why do you trust your VPN provider more than your ISP? Or your hosting provider if you're running your own VPN.

  17. Re:Firefox becomes Netscape by sonamchauhan · · Score: 4, Insightful

    > The world has changed a lot since then. I would gladly pay $40 for a good browser
    Not really - you've just become richer :-P

  18. Comment removed by account_deleted · · Score: 4, Insightful

    Comment removed based on user account deletion