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Netflix Is Experimenting With Advertising

derekmead writes: Netflix is experimenting with pre-roll and post-roll advertisements for some of its users. For now, it's just pitching it's own original programming. However, many are concerned that they plan to serve third-party ads, but the company says they have no plans to do so. They told Mashable in a statement: "We are not planning to test or implement third-party advertising on the Netflix service. For some time, we've teased Netflix originals with short trailers after a member finishes watching a show. Some members in a limited test now are seeing teases before a show begins. We test hundreds of potential improvements to the service every year. Many never extend beyond that."

8 of 318 comments (clear)

  1. Just in case this isn't very clear: by xtal · · Score: 5, Informative

    We will HAPPILY PAY MORE MONEY if you explain your circumstances.

    We do not want to watch ads. Full up.

    Thank you.

    Sincerely,
    The Internet.

    --
    ..don't panic
  2. Re:In other words by Anonymous Coward · · Score: 5, Informative

    Exactly, the reason I pay them is to avoid the shit.

    Netflix, this is the quickest way you can loose customers.

    I stopped buying DVDs because of the forced trailers which are completely meaningless 6 months later and are just plain bloody annoying after that.

    Maybe...just maybe actors etc are not worth the millions you pay them. Perhaps that is the "New" business model where Millions of dollars can be saved.

  3. Re: In other words by praxis · · Score: 3, Informative

    I would.

  4. Re: In other words by slickepott · · Score: 3, Informative

    Yes I would.

  5. Re: In other words by Darinbob · · Score: 4, Informative

    No, Cable TV kept raising the price by 50% even with the advertisements.

  6. Re:Exactly. by mellon · · Score: 3, Informative

    Noah, what it is is simply a different service. I subscribe to Netflix because I can watch stuff I want to watch without having to sit through ads. Full stop. That's the service I'm buying. If Netflix starts pushing ads, they have stopped selling the service I want to buy. If they jack up the price without ads, and it's not an unreasonable hike, I'll pay it, because I like the current service. And you are wrong that ads aren't an inherently evil business model. They very much are: the point is to get you to do something that is against your interests. It's like when you ask a girl if she wants to go out with you, and she says no, and you keep asking her hoping she'll give in. Not cool.

  7. Re:In other words by KGIII · · Score: 3, Informative

    That is why I do not subscribe to Hulu. I tried it for a month but still got ads so I canceled. I stopped watching television because I dislike the ads and the limited content was not justification for watching the ads. I will cancel my Netflix account if this happens to me. That was not what I agreed to when I joined right after their inception. I recall skimming (not reading all of it) their ToS and I do not recall that being subjected to ads was a part of it.

    --
    "So long and thanks for all the fish."