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Dealing with Google's 'Mobilegeddon' Algorithm Changes (Video)
'Mobilegeddon is here,' said one article I saw about SEO. Others have been similarly doom and gloom about Google's new emphasis on how well a site functions on mobile devices as a factor in search rankings. Brian Sutter, director of marketing for Wasp Barcode Technologies, lives and breathes this stuff -- and doesn't consider Google's algorithm change to be any sort of 'geddon.' He thinks you should be making a better mobile website because a growing percentage of your customers (and his) are viewing the WWW on mobile devices, not because of Google.
Brian's not interested in site design and visibility because his company does SEO or designs websites. Rather, it's because he, as Wasp's marketing guy, wants their site to sit high in Google's rankings if someone is looking for bar code printers or scanners, and he's happy to share what he's learned with Wasp's customers and anybody else who's interested as a goodwill thing. Maybe you aren't directly interested in operating a website or trying to make one popular, but knowing what's going on in the SEO world (for real, as opposed to the flummery often associated with the letters 'SEO') may help you deal with your company's marketing people -- and could be valuable knowledge if you ever decide to start your own business.
Brian's not interested in site design and visibility because his company does SEO or designs websites. Rather, it's because he, as Wasp's marketing guy, wants their site to sit high in Google's rankings if someone is looking for bar code printers or scanners, and he's happy to share what he's learned with Wasp's customers and anybody else who's interested as a goodwill thing. Maybe you aren't directly interested in operating a website or trying to make one popular, but knowing what's going on in the SEO world (for real, as opposed to the flummery often associated with the letters 'SEO') may help you deal with your company's marketing people -- and could be valuable knowledge if you ever decide to start your own business.
Can we just drop the "mobile" and talk about dynamic layouts instead.
What you're talking about is called a responsive layout, and it's the current best practice for mobile support. It involves using CSS media queries to adjust the page layout based on the size of the display.
(And the Google algorithm does detect responsive layouts and consider them mobile friendly.)
"If God created us in his own image, we have more than reciprocated"