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Dealing with Google's 'Mobilegeddon' Algorithm Changes (Video)
'Mobilegeddon is here,' said one article I saw about SEO. Others have been similarly doom and gloom about Google's new emphasis on how well a site functions on mobile devices as a factor in search rankings. Brian Sutter, director of marketing for Wasp Barcode Technologies, lives and breathes this stuff -- and doesn't consider Google's algorithm change to be any sort of 'geddon.' He thinks you should be making a better mobile website because a growing percentage of your customers (and his) are viewing the WWW on mobile devices, not because of Google.
Brian's not interested in site design and visibility because his company does SEO or designs websites. Rather, it's because he, as Wasp's marketing guy, wants their site to sit high in Google's rankings if someone is looking for bar code printers or scanners, and he's happy to share what he's learned with Wasp's customers and anybody else who's interested as a goodwill thing. Maybe you aren't directly interested in operating a website or trying to make one popular, but knowing what's going on in the SEO world (for real, as opposed to the flummery often associated with the letters 'SEO') may help you deal with your company's marketing people -- and could be valuable knowledge if you ever decide to start your own business.
Brian's not interested in site design and visibility because his company does SEO or designs websites. Rather, it's because he, as Wasp's marketing guy, wants their site to sit high in Google's rankings if someone is looking for bar code printers or scanners, and he's happy to share what he's learned with Wasp's customers and anybody else who's interested as a goodwill thing. Maybe you aren't directly interested in operating a website or trying to make one popular, but knowing what's going on in the SEO world (for real, as opposed to the flummery often associated with the letters 'SEO') may help you deal with your company's marketing people -- and could be valuable knowledge if you ever decide to start your own business.
They're tanking search results for users ON A PC OR LAPTOP due to your mobile-friendliness.
Hey, forcing a mobile-phone interface onto an inherently desktop system worked so well for Microsoft in Windows 8 that I guess Google had to give it a go too,
More seriously, this is beyond braindamaged. Our product is mainframe middleware. Exactly zero percent of our users access our site from a phone or tablet. However, Google now wants us to optimise it for a platform that none of our users will ever use, just because, hey, Google says so. Cretins.
We run a robotics team. This team is extremely well known, and the students pride themselves on writing a web page every year full of useful information. It was well-visited, and when you searched for the team name and number it was the top result.
Now? Searching for the team brings up youtube. And vine. And twitter. And facebook. And other social media sites that the team uses. The team web page has been pushed to the SECOND PAGE of the search results, because the kids didn't build a mobile web page.
You're breaking your own search engine for your business plan. What happened to 'do no evil'?