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Chrome Beta Now Automatically Pauses Less Important Flash Content

Posted by Soulskill on from the let's-hope-they-mean-ads dept.

An anonymous reader writes: Google today detailed a very interesting initiative in partnership with Adobe: The two have been working to make Flash content more power-efficient in Chrome. Available now in the browser's beta channel, Chrome will use less power by simply choosing to play less Flash content on the page. Here's how the feature works: Chrome beta will automatically pause Flash content that isn't "central to the webpage" while keeping central content playing without interruption. The company offers an obvious example: Animations on the side will be paused while the video you're trying to watch will be unaffected.

6 of 98 comments (clear)

  1. Variation of a theme by fustakrakich · · Score: 5, Insightful

    Tabs don't pre-load until I click on them. It would just be better if we can just turn off autoplay. But, advertisers... they make the rules

    --
    “He’s not deformed, he’s just drunk!”
  2. We need this why? by pla · · Score: 4, Insightful

    Wait - Does anyone not have click-to-play set as their default?

    Guess what, Google - you don't get to pick what I consider "important" content. I do.

  3. news site will redesign... by tekrat · · Score: 3, Interesting

    So now the flash Ads will be centered on the webpage, and the story you're trying to read will be a sidebar. Not that that's not already happening. Every damn news website is now nothing but a crapfest with a paragraph of story.

    --
    If telephones are outlawed, then only outlaws will have telephones.
  4. Adsense by JimDarkmagic · · Score: 3, Insightful

    Adsense and Doubleclick must not use flash ads...or they will make an exception for their ad platforms.

  5. HTML5 Adverts by tomxor · · Score: 4, Interesting

    I actually quite like that most of the highly animated CPU hogging adverts are written in flash, because i can easily disable all of them.

    What concerns me is when those advertisers are finally forced to start writing them in javascript + Canvas / SVG / WebGL... yes it's possible to write efficient animated HTML5 content, request animation frame etc... but that's not forced, you think advertisers give a shit about that stuff? they will use everything at their disposal once flash is considered completely obsolete. Look forward to unsandboxed memory leaks and poorly optimised animation directly in your page... yay

  6. I had this for ages by penguinoid · · Score: 3, Insightful

    AdBlock permanantly pauses Flash content that isn't "central to the webpage" while keeping central content playing without interruption.

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