Apple Music and the Terrible Return of DRM

An anonymous reader writes: Apple's rumored music streaming service looks set to materialize soon, and a lot of people are talking about how good it might be. But Nilay Patel is looking at the other side — if the service fits with Apple's typical mode of operation, it'll only work with other Apple products. "That means I'll have yet a fourth music service in my life (Spotify, Google Play Music, Prime, and Apple Music) and a fourth set of content exclusives and pricing windows to think about instead of just listening to music." He points out Steve Jobs's 2007 essay on the state of digital music and notes that Jobs seemed to feel DRM was a waste of time — something forced on Apple by the labels. "But it's no longer the labels pushing DRM on the music services; it's the services themselves, because locking you into a single ecosystem guarantees you'll keep paying their monthly subscription fees and hopefully buy into the rest of their ecosystem. ... Apple Music might be available on Android, but it probably won't be as good, because Apple wants you to buy an iPhone.... There's just lock-in, endless lock-in. Is this what we wanted?"

Comments

"Is this what we wanted?"

[tverbeek]

I never wanted monthly music rental to begin with, so ... no.

platform lockin is not DRM; let's not confuse them

[Arakageeta]

DRM is a means of limiting the distribution of a purchased (or licensed) digital file by the owner (or licensee). Exclusively locking a subscription service to a platform is not DRM. Rather, it is a means of boosting the sale of the platform by offering additional platform-only services. We can discuss the harm and inconvenience that platform lock-in may cause. However, we should not confuse the issue with DRM. That will just inflame old passions, preventing someone from approaching this new distinct issue from a fresh perspective.

No doubt many people against DRM will also be against platform lock-in. Perhaps others may not. For instance, I am generally against DRM. I purchased a digital file; I would like to be free to make copies of it for my own use. However, with platform-based subscriptions, I just can't get all that upset about it. I don't own an Android device, so I won't subscribe to Google Play. Also, there are a wealth of quality subscription services out there that run on all of the popular platforms. So what's the big deal?