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You'll Totally Believe Why These Startups Failed

Nerval's Lobster writes: If you ever wanted a glimpse into what dooms startups, look no further than autopsy.io, a website that lists the reasons why many newborn tech firms imploded. The website offers entrepreneurs the ability to self-explain why their startup didn't quite make it; in a bid to separate real-life stories from entertaining fictions, the application form asks for a link to a blog post or medium article "that tells the story of the failure," along with the founder(s) Twitter handle and Crunchbase or Angel.co profile. Some of the reasons listed for failure are maddeningly opaque, such as UniSport's "for a number of reasons" or PlayCafe's "we didn't reach enough users." Others are bleakly hilarious; as the founders of Zillionears, self-billed as a "creative pre-sale platform for musicians," confessed: "People really didn't really LIKE anything about our product." If you're thinking of launching your own company, or you work for a wet-behind-the-ears startup, it's worth scanning the list to see if any of these potential crises are brewing in your setup.

44 of 151 comments (clear)

  1. The 90's all over again... by bev_tech_rob · · Score: 5, Insightful

    Looking at all those sites reminds me of the 90's all over again. Silly sounding site names with silly business models IMO .....

    --
    You're messin' with my Zen Thing, man.....
    1. Re:The 90's all over again... by alen · · Score: 2

      the 90's had eyeballs. tens of millions of them.

    2. Re:The 90's all over again... by gstoddart · · Score: 3, Insightful

      Yeah ... seems to boil down to "nobody wanted our stuff", "had no idea how to make it into a business", and "my magical idea didn't work".

      Solutions in search of an actual problem in many cases from the sounds of it.

      And, once again, venture capitalists are parted with their money ... in around 1999 it seemed like the simple act of registering a .com domain could get you millions in funding and create some paper millionaires overnight. The Herman Miller chairs left in the wake was legendary.

      I'd actually love to see stats on startups ... what minuscule fraction don't go under leaving a bunch of employees how they didn't see that coming?

      --
      Lost at C:>. Found at C.
    3. Re:The 90's all over again... by jellomizer · · Score: 5, Interesting

      This type of stuff happens all the time. A lot of people failed to realize that running a business is harder than it seems when you don't.
      "If you build it, they will come" is a false statement. "If you build it, and people want it, if they don't you need to market it so they want it, if they do they need to know about it, if they know about it they need to like it better then any alternatives... To do this you need funding"

      --
      If something is so important that you feel the need to post it on the internet... It probably isn't that important.
    4. Re:The 90's all over again... by __aaclcg7560 · · Score: 2

      The 90's had napkins for bad startup ideas, tens of millions of them. ;)

    5. Re:The 90's all over again... by Firethorn · · Score: 3, Insightful

      Solutions in search of an actual problem in many cases from the sounds of it.

      On the other hand, I've heard that the apple model under Jobs was 'come out with something that the customers don't even know they want yet'. IE Apple didn't look at what customers said they wanted, they looked instead at what they thought customers 'needed' but didn't know it.

      It's a dangerous game. You can win big, or lose everything doing that.

      --
      I don't read AC A human right
    6. Re:The 90's all over again... by jellomizer · · Score: 2

      When it is just your life, you can take chances, when you are responsible for others then you need to take it safe.

      --
      If something is so important that you feel the need to post it on the internet... It probably isn't that important.
    7. Re:The 90's all over again... by TheCarp · · Score: 2

      > Solutions in search of an actual problem in many cases from the sounds of it.

      This. I was looking at one of them here to pick on: CertTime. Great IDEA sure. Timestamp. Nice.

      Then there is this little note on the page about it:
      "Talked to the designer friends - No criticisms at all. Exactly as it should be. - and still no interest to use the service - Let me have a look later. " ....still no interest to use the service.

      Why? Because its a solution to a problem that doesn't exist. Anyone with half a brain who cares could easily timestamp a document. Hell, just emailing it would do that. Send it to yourself on gmail. If it ever came down to it, get logs from google. Time stamp accomplished.

      Its a real problem that has such easy and obvious solutions that it doesn't need a new service.

      --
      "I opened my eyes, and everything went dark again"
    8. Re:The 90's all over again... by Penguinisto · · Score: 3, Insightful

      Well, there was one big difference: Jobs and co. had a knack for correctly guessing what folks would want. More importantly, they knew how to take great ideas with shitty execution**, and turn them into solid devices that people clamored for. Consider that mp3 players were out long before the iPod, but the iPod was the first device that made the idea usable by Joe Everyman. The iPhone? Same thing. iPad? Yup. The iWatch thingy? Ditto...

      ** by shitty execution, I mean that the progenitor products were great items for geeks and technically-minded folk who had no problems with using it, but it outright sucked for the typical non-techie type.

      --
      Quo usque tandem abutere, Nimbus, patientia nostra?
    9. Re:The 90's all over again... by __aaclcg7560 · · Score: 2

      I worked for a video game company prior to the dot com bust. Had the awesome job maintaining the QA department's equipment inventory. When the company went on a buying spree and paying two to four times actual value for each company, I was on the receiving end of the surplus equipment that came from consolidating operations. All of it was crap. The company ran out of money to buy more companies and started selling off the acquired companies as the CEO's "every title for every platform" strategy tanked in the marketplace. Those were the days.

    10. Re:The 90's all over again... by Art3x · · Score: 2

      Solutions in search of an actual problem in many cases from the sounds of it.

      On the other hand, I've heard that the apple model under Jobs was 'come out with something that the customers don't even know they want yet'.

      Steve Jobs made products that he thought he would like himself. Since he wasn't your classic geek but instead a perfectionistic and brutal minimalist, it worked. That's often how it works with devices. Clever stuff on the inside, austere simplicity on the outside.

    11. Re:The 90's all over again... by thegarbz · · Score: 2

      IE Apple didn't look at what customers said they wanted, they looked instead at what they thought customers 'needed' but didn't know it.

      That's called "marketing" and is something which startups and small companies in general do not do very well at all.

    12. Re:The 90's all over again... by goose-incarnated · · Score: 2

      When it is just your life, you can take chances, when you are responsible for others then you need to take it safe.

      No. You divorce your spouse, give them custody and make your maintenance payments on time. That's it. You are now free to take risks. When you fail, damage to your kids is limited to whatever your maintenance payment is. If you succeed, the reward to your kids is many times more what the maintenance payment is. Many many times more.

      If your spouse is too poor to give your kids even a basic upbringing without your help then he/she had no business having kids in the first place.

      Finally, if *you're* the one playing it safe, then your spouse should bloody well do what I suggested - hand you the kids, hand you the maintenance and go off and try to make a fortune. Kids get two parents - why the hell should both play it safe when playing it safe won't even allow you to pay for their college? If one parent is playing it safe then the other should be taking risks.

      --
      I'm a minority race. Save your vitriol for white people.
    13. Re: The 90's all over again... by TheCarp · · Score: 2

      Yes MORE valuable but..... more than what? People generally don't actually need timestamped documents, its a theoretical need to protect from a future issue that is likely to never happen. So most people, quite rightly, don't care.

      I have never gotten anything notarized unless someone said to me "it has to be notarized". I imagine most people, again quite rightly, don't bother.

      --
      "I opened my eyes, and everything went dark again"
    14. Re:The 90's all over again... by __aaclcg7560 · · Score: 2

      We've raised a nation of people who were indoctrinated with the idea that they can do anything, or be anything that they want. We told them that their ideas were important. We lied.

      I was misdiagnosed as being mentally retarded and spent my school years in Special Ed classes. Every time I blew out the evaluation exams on the genius side of the scale, my teachers called it a statistical fluke. If I'm in the Special Ed program, I must be an idiot. They told me as much. Of course, I never believed them. I had to drop out of school after the 8th grade before I could enter college as an adult. Meanwhile, all the normal students were lied to about how much of a special snow flake they were.

    15. Re:The 90's all over again... by thegarbz · · Score: 2

      Err no. Design is making something. Period. Doesn't matter if it's good or bad.

      Market research is an aspect of marketing, and in many places marketing will drive design decisions. Also you may have forgotten how the entire world laughed at Apple when their first iPhone came out. Too big, too fragile, tiny keyboard wtf, too complicated, too expensive, and how are you supposed to type on something without some tactile feedback. Marketing is what turned those opinions into the game changer it ultimately became. You don't "design" a change in the market. You can only do that when you have a truly new product, and even then sometimes you need to do a lot of marketing to convince people that yes they should have a car and not a horse.

      I can tell you've never done a business degree.
      ^^ Take that as a complement and a congratulations for not wasting a few years of your life with useless bullshit like the information above.

  2. What happens when autopsy.io goes belly up by Spy+Handler · · Score: 5, Funny

    where will the founder explain how it died?

    1. Re:What happens when autopsy.io goes belly up by hax4bux · · Score: 3, Insightful

      FuckedCompany will return

    2. Re:What happens when autopsy.io goes belly up by David_Hart · · Score: 2

      where will the founder explain how it died?

      I'm curious to see how /. explains how it died.

      Four letter words: "Beta". Or "Dice".

      Are you new here (I see by your huge UID that you almost certainly are)? Slashdot was on the decline well before either of those. However they likely won't end up on this list as they are by most understandings of the term too seasoned to be called a "startup".

      Yeah, it's amusing that people still think of Slashdot as a startup even though it has been sold 3 to 4 times over as a division of one company or another.

      Most owners of a successful startup want to either become rich, by growing the business or getting rich by selling it to someone else. In that sense, Slashdot was a successful startup as it was originally bought by Andover for $1.5 mill + $7 mill in stock. Once it was sold, that was it, the startup days were over.

    3. Re:What happens when autopsy.io goes belly up by __aaclcg7560 · · Score: 2

      Hey, leave Radio Shack out of this!

    4. Re:What happens when autopsy.io goes belly up by nitehawk214 · · Score: 2

      where will the founder explain how it died?

      I'm curious to see how /. explains how it died.

      Four letter words: "Beta". Or "Dice".

      "Katz"

      --
      I'm a good cook. I'm a fantastic eater. - Steven Brust
    5. Re:What happens when autopsy.io goes belly up by Lil'wombat · · Score: 2

      I just check, Katz is no longer a filter option on my profile, if he comes back I'll be forced to see Welcome to the Hellmouth: A 20 year Retrospective on the front page.

      --

      Truth: If it's not one thing, it's another

  3. Entrepreneurs are not business people by QuietLagoon · · Score: 5, Interesting
    Many times, the reason boils down to the fact that the entrepreneur's mind works very differently than the mind of a business person.

    .
    Many entrepreneurs wait too long before calling in a business person to watch over the financial aspects and business goals of the company.

    1. Re:Entrepreneurs are not business people by alen · · Score: 2

      no, most of these ideas are about as stupid as buying a Palm Pilot in the 90's and spending an hour a day inputting data into it to save an hour organizing your day. or they try to copy some existing business model under some cool hype and don't deliver

    2. Re:Entrepreneurs are not business people by doom · · Score: 2

      Many entrepreneurs wait too long before calling in a business person to watch over the financial aspects and business goals of the company.

      There are many companies that are killed by the opposite process: they bring in Responsible Management that's supposed to tell the techies how to do biz stuff right, and in turns out that the Responsible Management essentially looks at the start-up as a stock scam, they want a flashy IPO so they can turn it and burn it and cash out fast.

      Venture Capital often seems like a really lousy deal, they're never interested in slow steady growth, or long term prospects, or anything like that.

    3. Re:Entrepreneurs are not business people by Voyager529 · · Score: 4, Informative

      no, most of these ideas are about as stupid as buying a Palm Pilot in the 90's and spending an hour a day inputting data into it to save an hour organizing your day. or they try to copy some existing business model under some cool hype and don't deliver

      Spoken like someone who missed a lot of what Palm brought to the table at the time, and whose first PDA was an iPhone...

      1.) Taking time to input data has always been a part of a pocket reference. If you were carrying around a Day Timer, you were doing data entry by hand to create your schedule. If you were carrying around a pocket Rolodex, you were adding contact names and numbers with a pencil. Palm took about the same amount of time at worst.
      2.) Palm facilitated data entry by syncing with Outlook (for those who had existing data) or Hotsync Manager (for those who didn't) and allowing all of that data to be stored and backed up.
      3.) It did seemingly trivial things like "sort alphabetically" - it's maddening to open a pocket phone book and be out of room to add a new person where they belong. Similarly, A Palm that was kept for 3-5 years (back then, they were, in fact, kept that long) was pretty close in cost to replacing a DayMinder annually - those things are NOT cheap.
      4.) Alarms when things were coming up. A pocket calendar didn't chirp an hour before an event.
      5.) Multiple calendar views. Wanted to see your paper calendar at a weekly level? Hope you bought it that way!
      6.) Trading contact information by holding down the 'contacts' button and lining up the IR sensors. To this day, I've only seen weak attempts to recreate this - Bump, QR Codes, costly NFC tiles...nothing beat the simplicity of line up. hold one button. done.

      Trivial as these things are to us now, the days of doing these tasks on paper saw them as a much bigger leap, because they were problems that went from 'unsolved' to 'solved', rather than 'solved' to 'optimized'. Also, keep in mind that battery life was measured in "weeks".......

  4. Damn the torpedos full speed ahead by skids · · Score: 5, Funny

    If you're thinking of launching your own company... it's worth scanning the list to see if any of these potential crises are brewing in your setup.

    I thought the whole point was to jump in head-first and just hope the thing gets bought by an aquisitions team from an established company or pull all the copper out of the walls on your way out and end up breaking even (and therefore having employed yourself for a year or three.)

    1. Re:Damn the torpedos full speed ahead by ErichTheRed · · Score: 2

      The thing I'm going to miss about this dotcom crash is the lack of eBayable computer equipment. The market was flooded with oodles of cheap gear for years after the dotcom bust because of this. Now it's all Azure/AWS instances, and Microsoft or Amazon own it all.

  5. Mmm, clickbait by wonkey_monkey · · Score: 3, Insightful

    You'll Totally Believe Why These Startups Failed

    Was it because they were in the business of generating clickbait headlines?

    --
    systemd is Roko's Basilisk.
    1. Re:Mmm, clickbait by neilo_1701D · · Score: 4, Funny

      You'll Totally Believe Why These Startups Failed

      Was it because they were in the business of generating clickbait headlines?

      If that was the case, the headline would be more like :
      "You won't believe the one simple trick these guys didn't know before starting a business"
      "UNBELIEVABLE! This one website might SAVE your business!"
      "4 in 5 business owners are doing just ONE thing wrong. Find out this SHOCKING secret!"
      "Learn how THESE business didn't follow this ONE simple trick"

    2. Re:Mmm, clickbait by geminidomino · · Score: 2

      That, and you see way too many ideas boiling down to "$EXISTING_SOCIAL_MEDIA for $OTHER_DOMAIN"

      "Tinder for Jobs" is particularly horrifying...

  6. Slashdot by sir_eccles · · Score: 4, Funny

    Slashdot - news for nerds, "got bought by dice.com"

    1. Re:Slashdot by Tablizer · · Score: 4, Interesting

      Slashdot - news for nerds, "got bought by dice.com"

      I used to work for a "dot-com" startup, and getting bought out was considered a plus: founders get big bucks and some other shmuck gets the worries of making the contraption actually fly (i.e. profitable).

      I actually tried a few startups on my own, some even semi-promising, but with a new family, I realized I needed a day-job to pay the bills and couldn't wait around waiting for such to grow big enough to sustain us.

      Some lessons:

      1. K.I.S.S. - Don't get feature-happy up front. Make "hooks" for planned additions if you want, but don't get carried away.
      2. Low overhead - Don't buy junk you don't really need
      3. Be adaptable - You will learn about the niche(s) as you go and will need to change to adjust to the knowledge
      4. Have a Plan B. You may fail.
      5. Keep the service super-cheep or free to attract customers at first. Few will pay top dollar for a new service.

  7. What did he do after he read a click bait title? by Culture20 · · Score: 3, Insightful

    Did the startups fail because they relied on click bait titles but no content? I don't read articles or even summaries with click bait titles.

  8. Hmm, oversaturation maybe? by ErichTheRed · · Score: 5, Insightful

    Just looking at some of the reasons for failure, I see a potential problem:
    "WhatsApp for customer service"
    "Tinder for jobs"
    "Flash sales for toddlers"

    I understand it's the '10s now, and companies can start up with an AWS account and big enough credit card limit, but it seems to me like the primary reasons for failure are (1) just a stupid idea that has no way to make money or gain customers, and (2) oversaturation and copying of "successful" companies' business plans or apps. That's one thing that hasn't changed since the 90s -- the only difference is that the companies get to hang around longer because they aren't blowing 6 figures on Sun servers and colo charges.

    The offline analogue would be the frozen yogurt shop or cupcake bakery that have popped up in recent years. Nothing wrong with either, but I have seen so many of them come and go, and I feel bad because I know why. I'm sure most of those business owners read some article or listened to their friends describing the ultra-high margins to be made in the yogurt business, or living their dream of being a cupcake baker. They probably had visions of hordes of people descending on their perfectly-located shop and emptying their wallets on the counter. So, they quit their job, cash in their 401(k) and invest 6 figures to open up. Six months later, they're gone. The reason I feel bad is this -- sure, people make their own decisions and stuff, but after they've lost everything in a disastrous business venture, most peoples' lives are going to be significantly harder than if they hadn't wasted all that money. It's even worse if the owner is just a franchisee -- then the franchisee is getting rich off of the deal too.

    1. Re:Hmm, oversaturation maybe? by Anonymous Coward · · Score: 3, Insightful

      Just looking at some of the reasons for failure, I see a potential problem:
      "WhatsApp for customer service"
      "Tinder for jobs"
      "Flash sales for toddlers"

      Well, the main problem is that WhatsApp was "AIM for people who don't already use Skype"
      Tinder was "Chatroulett for real life"
      and i have no idea what Flash Sales is...

      Additionally:
      Facebook was "the school yearbook/campus phonebook but on the Internet"
      Google was "yahoo but without all the stuff Yahoo thinks are value added services"
      Instagram was "Twitter for pictures"
      etc.

      So quite frankly, hindsight is 20/20. There is a lot less clarity about what will turn out to be a success vs what will be a dud before you try the idea out. And yes most ideas fail. That's business 101 stuff.

  9. Re:Seems suspect by fuzzyfuzzyfungus · · Score: 2

    The problem would appear to be that(unlike a real autopsy) they are working on the assumption that the guy who incorrectly took the gamble that the company would be a success and who(whether through their own effort, or because of outside circumstances, or both) flew it into the ground, is a reliable source of information on why it crashed.

    Sometimes, this is likely to be true. They were there, they may have identified the problem at the time but been unable to solve it, or identified it in retrospect. In other cases, though, it's fairly likely that not knowing enough about what causes companies to fail is one of the reasons that the company failed, and the person who oversaw the failure is a really poor judge of what happened.

  10. did not scale fast enough by OrangeTide · · Score: 2

    April 2014 Stipple: tag people, places, and objects in an image - “We had turned on revenue, but did not scale fast enough. We were not yet profitable,” Stipple Founder and Chief Executive Ray Flemings said.

    Businesses shouldn't have to scale fast to succeed. You can grow a small business into a bigger business, as long as you aren't funded by people who are expecting to make a quick buck.

    Imagine you're a venture capitalist. If you invest in a start-up, and it succeeds you can double your money in 1-2 years. If the startup folds, 9 times out of 10 it can be sold off for about what you invested into it. Sure the employees aren't going to get anything for the year the wasted there, but the equipment and parts of the business is usually worth something.

    So if you can almost always make money or break even by investing, waiting 2 years, then either pulling out or reaping the rewards, then you'd be stupid not to serially invest in startups and let thousands of them collapse.

    I believe this is what is meant by "did not scale fast enough". That a business must turns huge profits in short time for VCs to stick around. I've been part of a few startups that have had the plug pulled on them, even though it seemed like to me there was something worth salvaging. I later learned some of the economics of VC money and how the goals of investors are sometimes in contradiction of the goals of a small owner-operator business.

    --
    “Common sense is not so common.” — Voltaire
  11. Another reason apparently by asylumx · · Score: 2

    "Didn't get on front page of Slashdot soon enough"

  12. Re:My favorite by bobbied · · Score: 2

    Starthead: "We were naive idiots"

    Everybody starts out in the same boat. The smart, however, learn from their mistakes and keep trying until they find the way to make it work.

    So.. Go out there and know that your experience makes you less naïve, just don't make the same idiotic mistakes again, and this time you will have a better chance at success.

    --
    "File to fit, pound to insert, paint to match" - Aircraft Maintenance 101
  13. AdKeeper by istartedi · · Score: 2

    My first thought was that AdKeeper should be on the list, but apparently that turkey is still flying, albeit with what looks like a different business model.

    --
    For all intensive purposes, "whom" is no longer a word. That begs the question, "who cares"?
  14. Up close and personal by spaceyhackerlady · · Score: 3, Interesting

    I've seen two quasi-startups go down the tubes from the inside.

    One company had some very clever ideas, but were chronically incapable of making reliable hardware, or of making software that worked. They had no internal procedures to track what they were making, what it was supposed to do, or how they knew it worked. Too many releases were "we have to ship something to keep from losing what little credibility we still have".

    Another company tried to reinvent itself after its prime business peaked and then started to implode. The idea we tried to develop wasn't commercially uninteresting, but we had major focus issues. What, exactly, do we want to do? Who is going to buy it? For how much? Having owned our old industry we weren't very good at competing with others in our new industry.

    Both companies had issues with ineffectual leadership, flavour-of-the-month development, and business decisions made to help friends rather than make money. Both were broadsided by external developments that eventually rendered their products commercially irrelevant.

    ...laura

  15. Re:My favorite by Kjella · · Score: 3, Insightful

    Everybody starts out in the same boat. The smart, however, learn from their mistakes and keep trying until they find the way to make it work. So.. Go out there and know that your experience makes you less naÃve, just don't make the same idiotic mistakes again, and this time you will have a better chance at success.

    Or they realize this is not for them. I couldn't be an artist or athlete or salesman or race car driver. Ok technically I could be a better one, but only because I'm so abysmally poor the only way is up. You know how we can read a description and start making all kinds of plans and sketches on how we'd build that? The guys with real economic talent, they're making a whole different sort of plans and sketches like who can you sell it to, what's the key selling features, what's the price points, how to you reach the market, how can you bring costs down, turnaround up, how do you grow the business.

    And yes I know sales and marketing are generally loathed around here, but engineers often want to build "neat" products in ways the customers don't really see or care about. Or maybe he would if he ever knew your product existed, much less bought it. And don't say "go viral", honestly how often do you really spam your friends with what products or services you use? There's a few exceptions in social media where you invite people into a network or to play games with you but those are the rare exceptions. You don't talk about the brand of dental floss you use.

    I'm not doing a small startup again, you need many roles that overlap and I'm more a specialist than a generalist. Maybe if it had twenty people, at least ten but not two or three or five. Enough at least that they could dedicate me to building whatever will be cash cow and not dealing with well... everything else. There's so many odds and ends you need to keep a company running that you don't notice working for a big company, on the plus side there's generally less meetings but there's still a lot of overhead that go away on random crap.

    --
    Live today, because you never know what tomorrow brings
  16. Re:Against Stupidity, the Gods Themselves... by YuppieScum · · Score: 2

    We were running out of money. (Why? Dunno, I was just coding my ass off.)

    You answered that question yourself:

    We had grown from 5 guys in a old Victorian house on a side street, to a company with two offices and over 70 employees.

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