Slashdot Mirror


Face Recognition Tech Pushes Legal Boundaries

An anonymous reader writes: As face recognition software becomes more capable, companies and governments are coming up with new ways to use it. Microsoft has already patented a Minority Report-style personalized billboard, and loss prevention departments in big stores are rolling out systems to "pre-identify" shoplifters. But this rush to implement the technology runs afoul of privacy laws in at least two U.S. states: Illinois and Texas forbid the use of face recognition software without "informed consent" from the target. Facebook is the target of a recent lawsuit in Illinois over this exact issue; it's likely to test the strength of such a law. "Facebook and Google use facial recognition to detect when a user appears in a photograph and to suggest that he or she be tagged. Facebook calls this "Tag Suggestions" ... With the boom in personalized advertising technology, a facial recognition database of its users is likely very, very valuable to Facebook. ... Eager to extract that value, Facebook signed users up by default when it introduced Tag Suggestions in 2011. This meant that Facebook calculated faceprints for every user who didn't take the steps to opt out." If Facebook loses and citizens start pushing for similar laws in other states, it could keep our activities in public relatively anonymous for a bit longer.

110 comments

  1. No. by Thud457 · · Score: 3, Funny

    In meatspace nobody recognizes Rorschach.

    --

    the preceding comment is my own and in no way reflects the opinion of the Joint Chiefs of Staff

    1. Re:No. by DickBreath · · Score: 1

      > In meatspace nobody recognizes Rorschach.

      Um, if I am not mistaken, PermGen was replaced with Metaspace not meatspace. But considering what goes into both spaces, the confusion is understandable.

      --

      I'll see your senator, and I'll raise you two judges.
    2. Re:No. by Anonymous Coward · · Score: 0

      Two bears high-fiving.

    3. Re: No. by Anonymous Coward · · Score: 0

      I have no Facebook account... how do I opt out?

    4. Re:No. by Anonymous Coward · · Score: 0

      No shoes, no shirt, no service but they don't say anything about ski masks, surgical masks, sunglasses, goggles, hoods, hats or camera-blinding IR LEDs.

  2. The solution seems so simple by DickBreath · · Score: 4, Funny

    The stores which own the legislatures of both Illinois and Texas should simply order them to change the laws.

    You can buy all of the government some of the time, and some of the government all of the time, but . . . it takes a lot of money to buy all of the government, all of the time. So that option is only available to very large companies.

    --

    I'll see your senator, and I'll raise you two judges.
    1. Re:The solution seems so simple by cayenne8 · · Score: 1
      Perhaps we as citizens, can fight back a little. Let's try to get our legislators to make "masking" legal again in public at all times!!

      ON a more serious note....I really wanna start looking into making those wearable infrared high powered LEDs type things...wiring them into hats and maybe onto glasses, etc.....and use them to blind out cameras to keep them from reading your facial features.

      --
      Light travels faster than sound. This is why some people appear bright until you hear them speak.........
    2. Re:The solution seems so simple by Anonymous Coward · · Score: 0

      Or emulate the 'old man' gait and walk round the stores with a pronounced stoop so that the cameras would only see the top of your head.

    3. Re:The solution seems so simple by DickBreath · · Score: 1

      Like encryption, those high powered IR LEDs to blind cameras, only attract attention -- until everyone is doing it.

      Once encryption is outlawed, only outlaws will use encryption. Similarly wearing IR LEDs wired into your hat.


      Well tested code is best. Therefore you should run your unit tests many times so you can say your code is well tested.

      --

      I'll see your senator, and I'll raise you two judges.
    4. Re:The solution seems so simple by GargamelSpaceman · · Score: 2

      Solution: IR filter in front of lens.

      --
      ...
    5. Re:The solution seems so simple by ranton · · Score: 1

      Like encryption, those high powered IR LEDs to blind cameras, only attract attention -- until everyone is doing it.
      Once encryption is outlawed, only outlaws will use encryption. Similarly wearing IR LEDs wired into your hat.

      If this ever became a trend, the device makers would just start IR cut filtering their cameras.

      --
      -- All that is necessary for the triumph of evil is that good men do nothing. -- Edmund Burke
    6. Re:The solution seems so simple by ultranova · · Score: 4, Interesting

      The stores which own the legislatures of both Illinois and Texas should simply order them to change the laws.

      Why bother? If you don't like local Wal-Mart's policy which considers entering the store to be a sign of consent, what are you going to do - drive to the next town and be faced with the same bullshit?

      Consent can only exist between beings of at least roughly equal power. That is the justification for statutory rape laws, for example. Corporate America demanding you to "consent" to your shafting simply adds another layer of perversion and humiliation to an already awful situation. Which, of course, is the point: traumatized, broken people are easy to control, especially once they internalize the abuse heaped on them.

      --

      Forget magic. Any technology distinguishable from divine power is insufficiently advanced.

    7. Re:The solution seems so simple by jklovanc · · Score: 1, Insightful

      If you don't like Walmart's consent policy then go to a different company who does not have those consent policies. Not all companies do facial recognition. Coose one that does not .

    8. Re:The solution seems so simple by DickBreath · · Score: 1

      > If you don't like local Wal-Mart's policy which considers entering the store to be a sign of consent, what are you going to do

      Amazon.com

      --

      I'll see your senator, and I'll raise you two judges.
    9. Re:The solution seems so simple by Shakrai · · Score: 3, Funny

      If you're at Wal-Mart the trick is to keep a morbidly obese person between you and the cameras at all times. This is not as difficult as it sounds. ;)

      --
      I want peace on earth and goodwill toward man.
      We are the United States Government! We don't do that sort of thing.
    10. Re:The solution seems so simple by Stan92057 · · Score: 1

      Are you sure? You have seen the settings of Flash Player right? How many people even know about those settings? Any site can be using flash player to collect voice and video

      http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager02.html.

      --
      Jack of all trades,master of none
    11. Re:The solution seems so simple by DarkOx · · Score: 1

      Sounds totally practical I am its not as if the operators of these systems can just put a filter in front the camera or anything...

      --
      Repeal the 17th Amendment TODAY! Also Please Read http://www.gnu.org/philosophy/right-to-read.html
    12. Re:The solution seems so simple by MooseTick · · Score: 2

      Unless you put a post-it over the camera (assuming you have one)

    13. Re:The solution seems so simple by publiclurker · · Score: 1

      unless you are also morbidly obese, then it becomes some strange sort of do-se-do square dance.

    14. Re:The solution seems so simple by Stan92057 · · Score: 1

      ya know i bought a cam for 9 bucks on ebay there isn't a cover built in or even a light to tell me its on. Shit it might be on now??. post-it wont work either I,m going to have to build a flap i can flip lol no worries though, I,m not a FB member ;}

      --
      Jack of all trades,master of none
    15. Re:The solution seems so simple by Barlo_Mung_42 · · Score: 1

      Maybe I'll just start wearing a mask.

    16. Re:The solution seems so simple by CanHasDIY · · Score: 1

      Which is why the IR LED trick only works on cameras with night vision.

      --
      An enigma, wrapped in a riddle, shrouded in bacon and cheese
    17. Re:The solution seems so simple by CanHasDIY · · Score: 2

      I would personally love to be the guy that takes that call:

      "sir, you realize if we put an IR filter in, your night vision cameras won't have night vision anymore, right?"

      --
      An enigma, wrapped in a riddle, shrouded in bacon and cheese
    18. Re:The solution seems so simple by CanHasDIY · · Score: 1

      Until they do, anyway.

      Like cell phone carriers.

      --
      An enigma, wrapped in a riddle, shrouded in bacon and cheese
    19. Re:The solution seems so simple by Anonymous Coward · · Score: 0

      You don't need Flash to shop Amazon, much less a camera or mic.

      And a little duct tape will go a long way.

    20. Re:The solution seems so simple by srmalloy · · Score: 1

      Just buy a copy of a random magazine that has pictures of various individuals -- People magazine, with lots of celebrities, is good -- then cut a page out of the magazine with a picture of the individual of your choice, tape it to your wall, and point the camera at the picture whenever you're not using it.

    21. Re:The solution seems so simple by Stan92057 · · Score: 1

      Sounds good to me lol

      --
      Jack of all trades,master of none
    22. Re:The solution seems so simple by lsatenstein · · Score: 1

      The stores which own the legislatures of both Illinois and Texas should simply order them to change the laws.

      You can buy all of the government some of the time, and some of the government all of the time, but . . .
      it takes a lot of money to buy all of the government, all of the time. So that option is only available to very large companies.

      A European manufacturer of ATM machines is using facial recognition to go along with the debit/credit cards presented on his ATMs. A stranger can't draw out money, even he presents a correct pin.

      --
      Leslie Satenstein Montreal Quebec Canada
  3. Sad. by Weaselmancer · · Score: 5, Insightful

    ...it could keep our activities in public relatively anonymous for a bit longer.

    A bit longer, the best you can hope for. Acknowledging the fact that we will eventually lose this one.

    --
    Weaselmancer
    rediculous.
    1. Re:Sad. by BiggoronSword · · Score: 1

      Unfortunately, there's this whole right to remember and augment that memory. This sort of trumps your right to pursue anonymity.

      --
      interactive hologram, or it didn't happen.
    2. Re:Sad. by Anonymous Coward · · Score: 0

      Just try taking out your video recorder in a movie theater, or bringing your scanner into a private library and see what they think about your "right to augment your memory".

      You have a right to remember, absolutely. You do not have a right to augment your memory with technology, and that does not trump a right to anonymity.

    3. Re:Sad. by Anonymous Coward · · Score: 0

      Just try taking out your video recorder in a movie theater, or bringing your scanner into a private library and see what they think about your "right to augment your memory".

      That's because you're violating copyright, which has nothing to do with "augmenting" one's memory.

      You do not have a right to augment your memory with technology

      No? Why not?

    4. Re:Sad. by LessThanObvious · · Score: 1

      Well yeah, didn't you hear this sort of thing can increase profit, PROFIT!!!, you would stand in the way of profit, because is that would just be un-American. If you don't want to be tracked and identified every step you take online and off, you must have something to hide. It's only so they can improve your shopping experience and help you stay connected to your friends. It's a win-win all around. It could also help us track criminals and terrorists, so just think of the children. /Sarcasm. God damn these fucking fuckers. The problem with a digital cage is that it's much harder to tell when exactly you've been placed inside it, let alone when the door is about to slam shut.

  4. Problem is other people by gurps_npc · · Score: 3, Insightful
    As in, when your friends tag you, even without Facebook "suggesting" it.

    We need some digital privacy laws for the internet. Perhaps - the right not to be named in a public photo/video on the internet - or even have your face shown without express, written permission.

    This rule would only apply to the internet, not TV or print.

    In addition, real financial penalties of $1,000 could apply.

    This would among other things, stop things like people posting embarrassing youtube videos of other people.

    --
    excitingthingstodo.blogspot.com
    1. Re:Problem is other people by Anonymous Coward · · Score: 2

      What about NOT being on facebook/instagram/twitter/google+/linkedin ?

      I don't have any social media accounts, and I feel great.

    2. Re:Problem is other people by PopeRatzo · · Score: 1

      This would among other things, stop things like people posting embarrassing youtube videos of other people.

      You want to take away one of the few pleasures I have left in life. You monster.

      https://youtu.be/Lf3EC6OUk_Y

      --
      You are welcome on my lawn.
    3. Re:Problem is other people by mysidia · · Score: 3, Insightful

      This would among other things, stop things like people posting embarrassing youtube videos of other people.

      It sounds to me like you are essentially saying you don't like free speech. Posting a video for the purpose of embarrassing someone would be a shitty reason, But any video or pic also might have an important message or information to communicate the poster feels is important, and it will always be embarrassing to the person whose bad or ridiculous behavior is being exposed.

      For example: Hidden camera showing mechanic sabotaging customer's vehicle, showing hypocrisy by a political figure, or showing abusive/cruel behavior by someone against other people, who will be embarrassed when exposed.

      Video footage showing that person who claims X against the entity releasing the video is doing Y that is even worse.

    4. Re:Problem is other people by Anonymous Coward · · Score: 0

      As in, when your friends tag you, even without Facebook "suggesting" it.

      Those don't sound like your friends, if they are disclosing your personal information to advertising companies without your permission.

      Maybe you need to hang around with a better class of people. None of my friends have ever done something like that to me, nor I to them. "Friend" doesn't actually mean this new sense of "I friended somebody on facebook". It means someone you care enough about to treat with respect. You've got their back, and they've got yours. That's what a friend is. Not somebody who stabs you in the back.

    5. Re:Problem is other people by JustAnotherOldGuy · · Score: 2

      Same here...no social media at all. No Facebook, no Linkedin, no Pinterest, Twitter, etc etc etc. I don't use any of it now and I don't intend to in the future. I am SO glad I never started a Facebook account.

      --
      Just cruising through this digital world at 33 1/3 rpm...
    6. Re:Problem is other people by JustAnotherOldGuy · · Score: 2
      > As in, when your friends tag you, even without Facebook "suggesting" it.

      If they do this, they're not my friends.

      --
      Just cruising through this digital world at 33 1/3 rpm...
    7. Re:Problem is other people by jklovanc · · Score: 1

      This rule would only apply to the internet, not TV or print.

      What about news reports that appear on the internet?

    8. Re:Problem is other people by Anonymous Coward · · Score: 0

      As in, when your friends tag you, even without Facebook "suggesting" it.

      What about NOT being on facebook/instagram/twitter/google+/linkedin ?

      I don't have any social media accounts, and I feel great.

      Since you're not on any social media, I'll give you a pass for not knowing, but Facebook et al make shadow accounts for people that get tagged in photos and don't have accounts. You don't need an account to be tagged. You can tag anything in any photo with any name.

    9. Re:Problem is other people by gsslay · · Score: 4, Informative

      Upload to Facebook a whole heap of random pictures of people (actors, the famous etc) or all kinds and tag the lot as yourself. Make yourself appear to be a mashup of every possible gender/race/age and physical appearance. So any photos of yourself that do get tagged are drowned in a pool of misinformation.

    10. Re: Problem is other people by Anonymous Coward · · Score: 0

      If you have friends who use Facebook, I guarantee you that your name and face is on it. Facebook created a shadow account for you when someone uploaded a picture.

    11. Re:Problem is other people by Anonymous Coward · · Score: 0

      It's a good idea, but I don't think it will really help. The trouble is that FB knows damned well that picture of George Cloony tagged as me is actually George Clooney, so it's trivial for them to sanitize their data set. Even if you use non-famous people, they can still do this.

    12. Re:Problem is other people by Anonymous Coward · · Score: 2, Insightful

      I learned at some point, Facebook knows my face even without me ever using it. Apparently friends uploaded group pictures and tagged me in it. It seems odd to expect me to opt out of a feature of a tool that I never used. Facebook, send me $100 every time you show my face. Your lack response to this post indicates consent. If Facebook claims to not read Slashdot, that is no excuse.

    13. Re:Problem is other people by Anonymous Coward · · Score: 2, Informative

      I don't have any social media accounts

      oh you do, you just haven't filled in the form yourself,
      see, you might not visit social media but your friends do, and they will tag you at will, happily upload your phone number from their contact list when they install that "app", you better believe that Facebook have everything except your IP address.

      i had a CEO ask me why his name was coming up in google searches as listed at Facebook when he hadn't signed up, it was because people had taken photos of him at social events and then other friends had tagged him, Facebook created a "ghost" profile of him, the only way he could prevent it was to sign-up and then lock it down,

      what do you think 5,000 150 grand programmers with PHDs at FB HQ do ? its not fixing bugs, they are trying to identify you, every single day they get closer.

    14. Re:Problem is other people by Anonymous Coward · · Score: 0

      i had a CEO ask me why his name was coming up in google searches as listed at Facebook when he hadn't signed up

      I just googled for my name, and I haven't found anything related to facebook. Anyways, I'll send an email to my friends and ask them not to ever "tag" me. I'm a lawyer, I think they'll listen to me. For obvious reasons.

      what do you think 5,000 150 grand programmers with PHDs at FB HQ do ?

      Maybe they are waiting to be sued, if they violate my privacy. It's nice to sue techies, they usually panic very easily.

    15. Re: Problem is other people by Anonymous Coward · · Score: 0

      No. But in my case they are family.

    16. Re:Problem is other people by Anonymous Coward · · Score: 0

      Like others have said, that would definitely trample on free speech. Also, what defines "internet" when a TV or print could still be just as connected?

      We do need digital privacy laws, but it would never work to go after the people. What's next, not being allowed to be anonymous online? If you do something stupid in public and it gets posted then that's on you. Now if you were at home in your back yard and someone recorded over a fence then that may be different.

      As far as advertising goes, here's the laws I'd like to see set in place:
      1. Advertisers can not show targeted advertising to an audience or in a public location.
      2. ALL data used in targeted advertising must be able to be viewed and deleted by the target.
      3. Services that intend on using data for profit can not collect or use identifying data for people that have not agreed to the TOS/Privacy Policy of that service.
      4a. Services that intend on using data for profit can not change their TOS and collect additional information without the target first intentionally confirming the change.
      4b. If someone refuses to accept a new TOS the service can not hold the person's data hostage in order to force them to accept it.
      (No more "You opted in because you logged in")
      5. Any change to the TOS of any website that collects data must be presented to the target with the changes highlighted or easily identifiable.
      (Blizzard is an example, you have to agree each time but it's a wall of text, good luck finding the difference!)

    17. Re:Problem is other people by BitterOak · · Score: 1

      This rule would only apply to the internet, not TV or print.

      I think we go down a very slippery slope when we say that the Internet should receive less First Amendment protection than television or print media. Television and print are largely in the control of large media companies with lots of money. The Internet is accessible to anyone; it costs almost nothing to start your own blog. In a sense, the Internet is (or has the potential to be) a great equalizer. As soon as you start placing restrictions on Internet speech that don't apply to "big media" speech, you tip the balance of power back in the direction of the wealthy elite.

      Additionally, the line between TV and print on the one hand and the Internet on the other is becoming more and more blurred all the time. Many people watch their television through Internet streaming services. Does that count as TV or Internet? And most print newspapers have an online edition, with many people reading only the online edition. Your rule would mean that some articles appearing in the print edition would not be able to appear on the online edition. And what about e-reader (such as Kindle) editions of newspapers? Do the print or Internet rules apply to those?

      --
      If I can be modded down for being a troll, can I be modded up for being an orc, or a balrog?
    18. Re:Problem is other people by Anonymous Coward · · Score: 0

      Since it's being done at a business that makes more money than you, and has more lawyers than you, don't you think you'd be on a losing proposition?

    19. Re:Problem is other people by Anonymous Coward · · Score: 0

      We need some digital privacy laws for the internet. Perhaps - the right not to be named in a public photo/video on the internet - or even have your face shown without express, written permission.

      Or why not one step further?

      How about I hold you legally responsible for the physical assault caused by all those photons bouncing off of you and entering my eyes?

      I mean, it's pretty clearly your fault as if you weren't there none of those photons would have pummeled me.
      Throwing a brick at someone is a crime, why shouldn't you be held responsible for throwing photons at me just the same?

      It isn't my camera recording you that is an insult to justice, it is your presence making photons commit assault and battery to me and my camera that must be put a stop to.

    20. Re:Problem is other people by gurps_npc · · Score: 1

      I am not against free speech - you can blur the face on videos, and/or show it on local TV. I am against invasions of privacy. The internet is particularly bad at this because there is no filter. People can easily lie about what happened before the video begins or about what is going on in a video. There are several cases where actors were paid to do things like make catcalls at women and then someone put the video on the internet pretending no one was paid.

      --
      excitingthingstodo.blogspot.com
    21. Re:Problem is other people by gsslay · · Score: 1

      I might look remarkably like George Clooney. Any attempt to sanatize George from my data might actually result in an image less like me.

    22. Re:Problem is other people by mysidia · · Score: 1

      I am not against free speech - you can blur the face on videos, and/or show it on local TV

      It seems like you really are against free speech.... and you call curtailed or abridged speech "free".

      This is like saying you can have your declaration of independence, but it's treason if you don't black out the sections that speak ill of the king, Or if you post your declaration to Twitter, but your town's Newspaper is OKAY, as long as it's not circulated nationally.

      You want to force people to conceal part of the message or refrain from posting it on the internet or other efficient media, and use only traditional media instead (Which has highly restricted access, since media companies have their own rules about what they will carry).

      I am against invasions of privacy.

      Privacy is a guise for you to favor tyrannical control of speech. There is no invasion of privacy posting a video of someone taken in public, however, or while at a place of work or delivering a service to the public or interacting with someone else's property, because there is no expectation of privacy.

      Privacy is something you have in your own private home at such times as you choose to not allow anyone else to be there.

      There are several cases where actors were paid to do things like make catcalls at women and then someone put the video on the internet pretending no one was paid.

      That's not invasion of privacy, But intentional deception through false context, and possible defamation.

      The fundamental violation there is bogus/deceptive internet video, not internet video.

    23. Re:Problem is other people by Anonymous Coward · · Score: 0

      what do you think 5,000 150 grand programmers with PHDs at FB HQ do?

      I guess they get underpaid

  5. I, Robot, C U by Impy+the+Impiuos+Imp · · Score: 4, Insightful

    Everyone's gonna have it in their vr goggles used to augment and overlay reality in 10 years anyway. You're all living in a fantasy world. Government will limit it to itself, or try to, and they're the ones with serious abuse potential as their panopticon keeps a live track database of all citizens out in public.

    Again, I am less concerned if Facebook wants to know if I'm more interested in Pampers or Depends than of government tracking...which history shows will be abused by those in power to maintain their power.

    --
    (-1: Post disagrees with my already-settled worldview) is not a valid mod option.
    1. Re:I, Robot, C U by blue9steel · · Score: 3, Insightful

      I am less concerned if Facebook wants to know if I'm more interested in Pampers or Depends than of government tracking...

      Which just goes to show that you've totally underestimated the ability of private organizations to abuse power. There are many forms of power, not all of them come from the barrel of a gun.

  6. Just wait for Deash by Anonymous Coward · · Score: 0, Flamebait

    Again, I am less concerned if Facebook wants to know if I'm more interested in Pampers or Depends than of government tracking...which history shows will be abused by those in power to maintain their power.

    While governments can and should be watched and held to account, I'm actually more concerned about extra-legal entities using this. There is already an organized push to silence criticism of Islam online. Currently their techniques include public "shaming", organized online "lynching" of people who criticize Islam or the prophet mohammend, labelling them "racist" or "islamaphobic", etc. Just wait until Daesh (aka ISIS/ISIL/IS) decide to use this to target people in the west who criticize their particularly noxious brand of Islam, and as in target, I mean track you in real time and behead you on the street, at their leisure.

  7. Privacy advocates from Facebook and Google? by schwit1 · · Score: 1

    The article says that "Privacy advocates and representatives from companies like Facebook and Google". I'm assuming this is extreme naivete or the writer is a shill for these companies. These are lobbyists looking out for Google and Facebook's profits, not your privacy.

  8. What about the police? by Anonymous Coward · · Score: 1

    In the UK, the police have decided that they'll use face recognition software at the Download Festival (a music festival) to spot 'criminals' where criminals is defined as a set of faces they determine what is the set to look for. No warrant, no requirement that it be used only for criminals, no limits, its *THEIR* choice.

    So you will visit the Download Festival, be tracked everywhere with RFID tags linked to your name, and your real ID matched using the police cameras surveillance. And the police will have access to the RFID data (because festivals need police approval to get the license and Police set the conditions needed for that approval, which is how they got to plant cameras everywhere at a private festival, and since they are out of control, so they will have demanded access to the RFID and visitor data too).

    http://www.theregister.co.uk/2015/06/11/download_festival_big_brother_playground_leicestershire_police/

    And of course, as happened with DNA evidence, the data will be kept and stuck in the big surveillance database. (DNA evidence was collected voluntarily in rape cases on the promise it would be discarded, the police kept it anyway, the court ruled this illegal, the police kept it anyway while the Home Secretary 'decided how to procede' and it was never deleted).

    http://www.theregister.co.uk/2008/12/04/dna_fingerprints_echr/

    There's also a big database of information on UK citizens that the civil service have free access to. This was revealed by the UK tribunal investigation into the GCHQ surveillance. He pointed out there is no legal basis for its existence. This facial recognition data will likely be added to that.

  9. Follow The Dollars by Anonymous Coward · · Score: 0

    "With the boom in personalized advertising technology, a facial recognition database of its users is likely very, very valuable to Facebook"

    Screw Legal Boundaries- anything that gets in the way of inserting advertising into any and every nook and cranny of our lives is UnAmerican!

    1. Re:Follow The Dollars by Opportunist · · Score: 3, Interesting

      And that's where marketing fails. People only have so much attention to spend. Drowning them in marketing reduces it to static noise.

      Think for a moment. Think of the movie you watched last night. Now tell me the name of a single product you saw the ads for. If you don't watch TV, take the billboards on your way to work.

      We get so flooded with ads that we don't recognize them anymore. The spam filter in our brain works. We notice them as a waste of space (billboards) and time (tv ads), but the networks could as well broadcast static and the billboards could as well be blank, they simply don't work anymore. We're saturated. It has reached the level where we simply don't register it anymore except as a nuisance. But we don't even tie that nuisance to a brand or product anymore, it's just "ads".

      And this is where advertising fails.

      And targeted ads won't change that. So you tell me about a product that I'd want, but you do it in the same way that all the other ads I already mentally filter do. I do not register that anymore. Your ad will be part of the noise. The ad industry bothered us enough that we filter their messages on principle. Brand recognition is by no stretch as deeply ingrained in people as marketeers want to think. And people don't obsess about a brand (ok, unless it's Apple or something else that managed to tack a lifestyle package to its primary use). More likely than not, they don't give a shit. Do you care if the detergent you use is Wisk, Ariel, Persil or Tide? Or do you simply take whatever is on sale when you simply have to buy a new box 'cause the old one is empty?

      I mean, for real, dear marketeers, do you think we have any semblance of an emotional attachment to the brand of shoe polish we use?

      The ad industry is allegedly a creative one. But it fails at exactly that. It fails at what's most important about advertising: Being noticed. Ads vanish into the background noise of getting a new coke or taking a dump. They are flipped over in the daily newspaper and ignored on billboards.

      You fail to get noticed, advertisers!

      And no, slapping them in our face with popups won't change that. At least not for long. What it will accomplish is to annoy us for the time being 'til we automated reaching up to the close button. Without even registering whatever blocked our view.

      Your job, advertisers, is to turn from a nuisance into information. You have to turn from something people HATE to something people WANT. Once you manage that, we can talk about you being successful again. And targeted ads can do that.

      If, and only if, you implement it sensibly. But it will be an uphill battle for you. You have to undo about a century of bad advertising that taught us how to ignore you.

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    2. Re:Follow The Dollars by Anonymous Coward · · Score: 3, Insightful

      Now tell me the name of a single product you saw the ads for. If you don't watch TV, take the billboards on your way to work.

      We get so flooded with ads that we don't recognize them anymore.

      I can't name a single product. Now if you don't mind I need to run down to Burger King and get a Whopper made my way. Then I need to call Geico to see if 15 minutes will save me 15% or more. For some strange reason I also have an itch to look at a new car today.

    3. Re:Follow The Dollars by Anonymous Coward · · Score: 0

      "And that's where marketing fails."
      The funny thing is, Marketing has done a great job... of marketing... _itself_.
      We know that Marketing has failed. Everybody in Marketing knows that it has failed. Everybody now _hates_ advertising. But don't tell the Rubes.
      The Rubes are all those gullible people with checkbooks out, willing to underwrite a campaign, because of some new gizmick that they are assured, will absolutely sell whatever crap it is that they are making. And everybody else is doing it anyway.
      Those with the checkbooks? Marketing people themselves, who live in continual fear of inevitably Being Caught Out.

    4. Re:Follow The Dollars by Kjella · · Score: 2

      I think you got it wrong, the point of advertisements is not to remember one particular ad impression. It's that after hundreds of ads you associate "Always Coca-Cola" the slogan with the bottle with the logo with the drink with the taste until just seeing it in the store or on a menu triggers you into buying it. Heck, a quick check indicates they got that stuck on my mind in 1993-1995 and I still fucking remember it.

      It's the thing you don't care much about or that's too big to get first hand knowledge that gets you, not those you actually research. There you pretty much know all the options and what actually fits you, it's when you're feeling a hunger and a burger is good enough the ads kick in. Because you know there's a burger shop two blocks away, all that branding triggers that. And you might have gotten a wrap or a sandwich or a hot dog or a pizza slice but you're not making a full evaluation you're just thinking "good enough, burger it is".

      Do you care if the detergent you use is Wisk, Ariel, Persil or Tide? Or do you simply take whatever is on sale when you simply have to buy a new box 'cause the old one is empty?

      We're mostly creatures of habit and just buy whatever we bought last time, advertising and sales go hand in hand to make you try new products. Make lots of people aware that it's a sale, lower the price so they'll try it out and some of those will just keep buying until a different campaign steals them to some other brand. Maybe a few are meticulous but if I got 20-30 things on my grocery list I'm mostly just picking what I'm supposed to buy.

      Same sometimes goes for where to shop, if I know one store that has something that's often enough because I don't need three. It's something rare I'm buying once in forever and it's just not worth the time and effort to find and compare multiple sources. Basically volume*frequency*savings = total difference must be enough to justify it.

      --
      Live today, because you never know what tomorrow brings
    5. Re:Follow The Dollars by Anonymous Coward · · Score: 0

      Sure I've seen all the ads, and I happen to prefer Coke to Pepsi, but when I go to the grocery store I'll buy the house brand because it's cheaper and tastes Close Enough, unless there's some sale on. I.e., price triumphs.

      Some ads are memorable and obnoxious enough that I remember never to reward the company by buying their product.

  10. demo code by antiperimetaparalogo · · Score: 4, Funny

    rolling out systems to "pre-identify" shoplifters

    // if (CustomerColor != WHITE) {ShopliftingAlert == TRUE} // XXX: uncomment *ONLY* for demo!

    --
    Antisthenes: "Wisdom begins by examining the words/names." - excuse my English, i am (slightly...) better with my Greek!
    1. Re:demo code by Anonymous Coward · · Score: 0

      rolling out systems to "pre-identify" shoplifters

      // if (CustomerColor != WHITE) {ShopliftingAlert == TRUE} // XXX: uncomment *ONLY* for demo!

      Had a genuine laugh at this.

    2. Re:demo code by antiperimetaparalogo · · Score: 1

      rolling out systems to "pre-identify" shoplifters

      // if (CustomerColor != WHITE) {ShopliftingAlert == TRUE} // XXX: uncomment *ONLY* for demo!

      Had a genuine laugh at this.

      Thanks... althrough i usualy prefer people to *not* laugh with my code!

      --
      Antisthenes: "Wisdom begins by examining the words/names." - excuse my English, i am (slightly...) better with my Greek!
    3. Re:demo code by Anonymous Coward · · Score: 0

      shouldn't this be single '=' ?

      IANAD.

    4. Re:demo code by antiperimetaparalogo · · Score: 1

      shouldn't this be single '=' ?

      IANAD.

      Yes, you just found a bug in my code... it started as *very* racist, i was sure the "/." compiler would raise an error, and since a had to release it quickly i refactored without testing it... not my fault, i blame political correctness!

      --
      Antisthenes: "Wisdom begins by examining the words/names." - excuse my English, i am (slightly...) better with my Greek!
  11. Scary indeed by FreeUser · · Score: 2

    ust wait until Daesh (aka ISIS/ISIL/IS) decide to use this to target people in the west who criticize their particularly noxious brand of Islam, and as in target, I mean track you in real time and behead you on the street, at their leisure.

    Not sure why your post was marked flamebait. It's a chilling possibility, that illustrates in very stark terms why we cannot afford to simply give up and allow our privacy to be stripped away, and why we need to roll back the invasions into our personal and digital space marketing firms and government agencies have already made. Our very lives may depend on it. Facial recognition is terrifying in this context.

    --
    The Future of Human Evolution: Autonomy
    1. Re:Scary indeed by Jason+Levine · · Score: 3, Informative

      Scary "TERRORISM!" scenario aside, you don't have an expectation of privacy when you walk down the street. You can't tell someone that he can't take a photo of you walking down the street (or run that photo through a facial recognition algorithm) because it violates your privacy. Now, if you have facial recognition being forced on you in your own house, that might be an issue.

      --
      My sci-fi novel, Ghost Thief, is now available from Amazon.com.
    2. Re:Scary indeed by DarkOx · · Score: 2

      For reasons of free expression to basic practicality we can't stop this stuff. As you say people can take your picture and people can produce what amounts to a hash of your facial features.

      None of this stuff is a problem. It only becomes a problem when its stored and datamined. What we really need to do is actually regulate big data.

      Start regulating what information about people may be stored in machine searchable formats and you can start to solve this problem. Regulate under what circumstances PII may be transferred between parties in machine readable formats and when lookup functions may be exposed to third parties.

      --
      Repeal the 17th Amendment TODAY! Also Please Read http://www.gnu.org/philosophy/right-to-read.html
    3. Re:Scary indeed by Anonymous Coward · · Score: 0

      you don't have an expectation of privacy when you walk down the street.

      You do have an expectation of privacy when hiking down the trail in the national forest, as you step behind a tree to relieve yourself.

      A national forest is, by definition, a public place. Hence, one can have an expectation of privacy in a public place.

      If we are going to ban invading somebody's privacy under those circumstances, preventing members of the press from following one behind the bush, or the NSA from having hidden cameras on all bushes, then there is nothing in principle that prevents a society from protecting privacy in other public places. Different jurisdictions might require different mechanisms for such a law to be valid, of course (the USA would probably need a Constitutional Amendment, though privacy rights could be asserted as arising under the 9th), and doubtless there would be some exceptions (such as in-store security cameras, though how these could be placed and what could be done with the data stream could be severely limited).

      Prior incompetence on the part of the legal profession failing to foresee future possibilities should not lead to fundamental rights being infringed by default for the rest of eternity. If a substantial percentage of otherwise law abiding citizens want their privacy protected even in public places -- the content of many posts here suggests that is the case, as does observed human behavior -- then that wish must be respected by any rational society.

  12. The tech _exists_, and that's that. by Sloppy · · Score: 2

    If Facebook loses and citizens start pushing for similar laws in other states, it could keep our activities in public relatively anonymous for a bit longer.

    No. Laws do not have the ability to put genies back into bottles.

    --
    As copyright owner of this comment, I authorize everyone to defeat any technological measure which limits access to it.
    1. Re:The tech _exists_, and that's that. by JaredOfEuropa · · Score: 3, Insightful

      Even so, laws can mitigate some of the effects. Being tagged in photos and having a search engine easily bring up embarrassing pictures of you at a drunken dorm blowout is the future, and laws can do little about that. A shopkeeper being informed by his CCTV cam that you walk by his store every day, so he can throw some specific ads your way, can probably not be prevented either. But at least we can stop such sensitive data to be shared and processed en masse by both corporations and governments alike, by outlawing the practise. And of course that won't stop it completely, but at least we'll have something of a stick to hit transgressors with.

      Well, a man can dream... But the fact that such undesirable practises are easy to do and hard to police doesn't mean that we shouldn't still have those laws in place.

      --
      If construction was anything like programming, an incorrectly fitted lock would bring down the entire building...
    2. Re:The tech _exists_, and that's that. by ranton · · Score: 1

      But at least we can stop such sensitive data to be shared and processed en masse by both corporations and governments alike, by outlawing the practise.

      An interesting side effect of this would be to give even more advantages to large companies. If this technology actually provides value, and small companies cannot buy this data from third parties, then only companies large enough to amass their own huge data sets have this advantage.

      I am almost convinced the best route is to force large companies to open up their data (for a fee), similarly to how we forced certain utility providers to rent out their physical infrastructure. This lets a local grocer have the same data Walmart has. It also allows entrepreneurial AI companies to have access to the huge data sets companies like Facebook and Microsoft have access to.

      --
      -- All that is necessary for the triumph of evil is that good men do nothing. -- Edmund Burke
    3. Re: The tech _exists_, and that's that. by Anonymous Coward · · Score: 0

      Yup. Technology, like the arrow of time, goes one way; forward. It may slow down from time to time, but there is no going back.

    4. Re: The tech _exists_, and that's that. by Anonymous Coward · · Score: 0

      Never thought of that. Sociatal patterns as a public utility. Collect all you want, but you have to share. Since we are all part of the data, the data belongs to all of us.

    5. Re:The tech _exists_, and that's that. by Opportunist · · Score: 1

      Technology and having it available does not imply that we have to use it.

      At least so far I don't see mushroom clouds popping up left and right. And don't tell me we couldn't do that!

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    6. Re:The tech _exists_, and that's that. by JaredOfEuropa · · Score: 1

      The real value and the real threat (to us) are to be found in combinations of the data. Our image data, tagged, combined with live camera feeds, our financial data and our shopping habits. It is unlikely that any one large company will be able to effectively amass enough data sets to combine them in a way that will profit them directly (in ways other than simply selling the data to interested 3rd parties) and greatly harm us. And laws would prevent (or at least punish) collusion or crowdsourcing efforts, like letting the local grocer have some sales data or customer alerts in exchange for him piping his CCTV feeds into Google's servers for processing.

      --
      If construction was anything like programming, an incorrectly fitted lock would bring down the entire building...
    7. Re:The tech _exists_, and that's that. by ranton · · Score: 2

      Technology and having it available does not imply that we have to use it.

      At least so far I don't see mushroom clouds popping up left and right. And don't tell me we couldn't do that!

      You are quite correct that not all technology will be used just because it exists. A better statement would be that all technologies which can be used to improve someone's utility will be used. Using nuclear weapons does not benefit a country when their opponents have them or if the political fallout would be too severe. And there are plenty of conventional weapons which are just as effective for most warfare requirements.

      None of this has anything to do with consumer and corporate face recognition software. Augmented reality devices and consumer data mining are simply too useful to hold back. The entire lobbying industry would be a disgrace if they couldn't stop these regulations from impeding this progress because they will certainly be well funded.

      --
      -- All that is necessary for the triumph of evil is that good men do nothing. -- Edmund Burke
    8. Re:The tech _exists_, and that's that. by Anonymous Coward · · Score: 0

      All technology that exists will, by definition, be used at least once, or it doesn't count. If you don't know that it works, you might as well have a plywood box with a cat duct-taped to the outside.

  13. Re:Already lost by GargamelSpaceman · · Score: 4, Interesting

    What state doesn't store a digitized copy of the faces of everyone with a driver's license? The minute they put photos on IDs this one was lost. I can't believe the FBI doesn't have access to every single drivers license photo on file...

    Whereas now they don't give grocery receipt coupons to unprofitable bargain hunters that come in just for the sales ( they know who you are! ) you'll start seeing these people recognized by face and shown loud obnoxious ads for herpes medication and depends to keep em out of the store.

    --
    ...
  14. Damn! by Teun · · Score: 4, Interesting

    My stupid sister and an equally stupid cousin uploaded their address book to Farcebook.
    Then I got threatening mail from said Facebook imploring me to join 'my friends' on their website, a cold day in hell indeed!
    So now after a few idiots have tagged me on their stupid 'Social' pages I'll be recognisable for every privacy invading company in the world.

    Al I can do is waiting for a EU court to cut this crap as the US side won't do anything for us 'The People'.

    --
    "The likes of Facebook and WhatsApp are free to those whose privacy is of zero value."
    1. Re:Damn! by qaz123 · · Score: 1

      That's why I've no account in any social network. The whole idea seemed to me stupid from the beginning

    2. Re:Damn! by Opportunist · · Score: 1

      Not? You should. FB accounts are fun!

      Especially if they're not your own. I consider it a social service, teaching people what happens when some stranger takes control of their life because they enable him...

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    3. Re:Damn! by JaredOfEuropa · · Score: 1

      If your friends are active on social network, chances are that those networks have already been able to build a pretty interesting profile of you, including your name and likeness. It'd be funny (and scary as hell) if you signed up at last for FB, and up pops your ready made profile without you having to enter any of it.

      --
      If construction was anything like programming, an incorrectly fitted lock would bring down the entire building...
  15. Re:Already lost by Shakrai · · Score: 2

    New Hampshire gives you the option to have the photo deleted after they print the license. Or at least they used to.

    --
    I want peace on earth and goodwill toward man.
    We are the United States Government! We don't do that sort of thing.
  16. Targeted billboard ads by Opportunist · · Score: 4, Funny

    I cringe at the thought. This here illustrates pretty well what it would be like.

    --
    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  17. Data protection act / EU law by MrL0G1C · · Score: 3, Interesting

    Are Facebook tagging people who don't have Facebook accounts if their face is in a photo?

    Seems like a breach of the data protection act - keeping details (face, place, time+date, more(?)) on a person who has not agreed to their T's & C's.

    --
    Waterfox - a Firefox fork with legacy extension support, security updates and better privacy by default.
    1. Re:Data protection act / EU law by Anonymous Coward · · Score: 0

      Rather than debate on whether they should be allowed to do that, I'd simply want a law regulating targeted advertising based on facial recognition and other personal information. Something that mandates it be opt-in.

      Now, if facial software is used to determine gender, etc. in order to do advertisements, that's one thing. But anything identifying an individual is too much... unless they opt into it.

      I also want truth-in-advertising laws to be created with requirements that fine print on TV commercials to stay up for a minimum amount of time and be of a certain font size. Perhaps to be read the same way it's done on radio.

    2. Re:Data protection act / EU law by MrL0G1C · · Score: 1

      I disagree - I don't watch TV ads, ghostery and noscript kill internet ads. I'm more concerned with the corporate stalking, like any stalking it's creepy and wrong.

      In the UK trading standards and ofcom govern 'truth in advertising' already. But advertising overall is a lie, it sells a false reality - that endless consumption is ok, that the dream is to be able to consume more than anyone else. The whole advertising message is 10% anti-sustainable.

      --
      Waterfox - a Firefox fork with legacy extension support, security updates and better privacy by default.
  18. Things will get worse... by Anonymous Coward · · Score: 1

    You can educate yourself, but it is hard to educate your friends and still keep any.

  19. Full body suit by bschmer · · Score: 1

    Waiting for the first person to use a full body suit and mask to be harassed because they stick out like a sore thumb....

    1. Re:Full body suit by Anonymous Coward · · Score: 0

      If it's not illegal already to cover your face in public, it soon will be.

    2. Re:Full body suit by harvey+the+nerd · · Score: 1

      some moslem women are already pretty close

    3. Re:Full body suit by Anonymous Coward · · Score: 0

      No need for a mask. Just makeup: http://images4.fanpop.com/image/quiz/600000/600625_1305768068075_229_220.jpg

  20. Re:Already lost by JaredOfEuropa · · Score: 1

    The state or even the FBI having these pics on file isn't nearly as bad as having them available electronically to whomever pays for access, and offering the ability to combine them with camera feeds and facial recognition software so that pretty much anyone anywhere can track your whereabouts or be alerted to your presence (and in the near future your behaviour as well).

    --
    If construction was anything like programming, an incorrectly fitted lock would bring down the entire building...
  21. Re:Already lost by Anonymous Coward · · Score: 0

    When I recently renewed my Arizona driver's license, they had me take off my glasses for the photo because the glasses apparently make facial recognition a bit harder. It didn't improve the picture any.

  22. practicalities... by harvey+the+nerd · · Score: 1

    It's not the idea of 6 huge people around me that bothers me, so much as the one needed on top.

  23. It's about trust by olterman · · Score: 1

    When somebody says "dude, we found your DNA from the crime scene", most will believe will believe A) This guy's DNA was found, B) He/she was the murderer. We don't have to check even A. Some laws of thought can't be questioned.

    There was a news in my country where the police reported they will extend the fingerprint database to all citizens (before they were only those with criminal record). Before the police had "probable suspects" who could be the real offenders. As fingerprints are not accurate - the databases contain full fingerprints but those from the crime scenes usually do not - the police will have more data of fingerprints and more suspects. Who will they pick? They should pick those guys with no alibi and a print with the best match.

    1. Re:It's about trust by Anonymous Coward · · Score: 0

      These days DNA testing is so sensitive (by PCR amplification) that it can pick up your DNA from a crime scene you were never at if e.g. the perp shook hands with you earlier. (Actually it's been that sensitive for quite a few years, my forensics class was at least four years ago. These days it'd probably pick it up if the perp shook hands with someone who shook hands with you, assuming neither thoroughly washed hands in between.)

      A fingerprint raw data database may contain the full print but generally the index is based on a few key data points. It's not hard at all to get a false match based on that, even with a full good print. At least one person has ended up on a no-fly list because his index matched a suspected terrorist's. (Many months and much paperwork later, he got them to check a few more index points and was cleared.)

  24. Avatar by Anonymous Coward · · Score: 0

    This is why I always use Homer Simpson as my avatar.

  25. Change Is Happening by JimSadler · · Score: 1

    Perhaps signs at the entrance of stores could announce that entering the store is an agreement to use electronic investigation of a shopper or visitor. It might have a crushing effect in that a violator might never be able to enter any store, ever, again. And how about the drunk driver being banned from every place that serves or sells liquor for life? This technology may look the Puritans look like flaming liberals. In my area people that have a misdemeanor conviction are pretty much unemployable. It doesn't take a felony to keep you out of work. Not to mention that many states now make almost everything a felony. It might be a felony of the 5th. degree and employers don't even ask if you were found guilty. The arrest is all they consider. All of this may change as unemployment lets up a bit.

  26. It's not the tech pushing the law. by mysidia · · Score: 1

    It sounds like blatant defiance of the law:

    this rush to implement the technology runs afoul of privacy laws in at least two U.S. states: Illinois and Texas forbid the use of face recognition software without "informed consent" from the target. Facebook is the target of a recent lawsuit in Illinois over this exact issue;

    This behavior should be prosecuted to the full extent of the law, including civil and criminal penalties for company management and people involved.