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General Mills To Drop Artificial Ingredients In Cereal
schwit1 writes: General Mills announced Monday that it will be removing artificial colors and flavoring from its cereal products over the next two to three years. The company said that Trix and Reese's Puffs will be some of the first cereals to undergo the changes adding that cereals like Lucky Charms that have marshmallows may take longer to reformulate. They say 90 percent of their cereals will have no artificial ingredients by the end of 2016. "We've continued to listen to consumers who want to see more recognizable and familiar ingredients on the labels and challenged ourselves to remove barriers that prevent adults and children from enjoying our cereals," said Jim Murphy, president of General Mills cereal division, in a statement.
When I say I am in mood for strawberry, I mean strawberry, not beetle wings. Is that really so much to ask?
If programs would be read like poetry, most programmers would be Vogons.
How hard would it be to drop the corn syrup part and just call it fructose?
Because "High Fructose Corn Syrup" rolls off the tongue slightly better than "a 50%:50% ±10% homogeneous mixture of fructose and glucose with >0.5% residual corn proteins and cellulose."
Because when I eat "Lucky Charms Cereal", I expect it to be as natural and healthy as the appearance and packaging imply.