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General Mills To Drop Artificial Ingredients In Cereal
schwit1 writes: General Mills announced Monday that it will be removing artificial colors and flavoring from its cereal products over the next two to three years. The company said that Trix and Reese's Puffs will be some of the first cereals to undergo the changes adding that cereals like Lucky Charms that have marshmallows may take longer to reformulate. They say 90 percent of their cereals will have no artificial ingredients by the end of 2016. "We've continued to listen to consumers who want to see more recognizable and familiar ingredients on the labels and challenged ourselves to remove barriers that prevent adults and children from enjoying our cereals," said Jim Murphy, president of General Mills cereal division, in a statement.
We don't really have to. The FDA already has:
http://www.accessdata.fda.gov/scripts/cdrh/cfdocs/cfcfr/cfrsearch.cfm?fr=101.22
Right at the top. (a)(1).
The problem with High Fructose Corn Syrup (HFCS) is not the presence of fructose. Sucrose (cane/beat sugar) is a disaccharide combination of the monosaccharides glucose and fructose. The body breaks down sucrose into glucose and fructose using an enzyme. The problem with HFCF is that it simpler molecules are absorbed into the body must faster than of they had to be broken down first. Spikes in sugar in the bloodstream strain the liver and get stored into fat.
The problem with High Fructose Corn Syrup (HFCS) is not the presence of fructose. Sucrose (cane/beat sugar) is a disaccharide combination of the monosaccharides glucose and fructose. The body breaks down sucrose into glucose and fructose using an enzyme. The problem with HFCF is that it simpler molecules are absorbed into the body must faster than of they had to be broken down first. Spikes in sugar in the bloodstream strain the liver and get stored into fat.
This video Sugar: The Bitter Truth explains the fructose metabolism you describe in detail and how fructose gets metabolized much like alcohol, but without the limiting effects of consuming too much alcohol ... From the YouTube blurb:
Robert H. Lustig, MD, UCSF Professor of Pediatrics in the Division of Endocrinology, explores the damage caused by sugary foods. He argues that fructose (too much) and fiber (not enough) appear to be cornerstones of the obesity epidemic through their effects on insulin.
It must have been something you assimilated. . . .
HFCS is the worst offender
Is it? That HFCS is "bad" is something that everyone "knows", despite little or no evidence. The NIH did a comprehensive review of research on fructose, and found no basis for believing that replacing other sugars with fructose leads to obesity, or is worse for you than sucrose or glucose in any way. Yes, you should try to reduce the amount of sugar in your diet, but there is no reason to single out fructose over other sugars.