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New Study Accuses Google of Anti-competitive Search Behavior

An anonymous reader writes: Columbia Law School professor Tim Wu — the man who coined the term "network neutrality" — has published a new study suggesting that Google's new method of putting answers to simple search queries at the top of the results page is anticompetitive and harmful to consumers. For subjective search queries — e.g. "What's the best [profession] in [city]?" — Google frequently figures out a best-guess answer to display first, favoring its own results to do so. The study did some A/B testing with a group of 2,690 internet users and found they were 45% more likely to click on merit-based results than on Google's listings. Wu writes, "Search engines are widely understood as key mediators of the web's speech environment, given that they have a powerful impact on who gets heard, what speech is neglected, and what information generally is reached. ... The more that Google directs users to its own content and its own properties, the more that speakers who write reviews, blogs and other materials become invisible to their desired audiences."

2 of 133 comments (clear)

  1. Ehhhh... by cfalcon · · Score: 5, Insightful

    It's extremely important to have useful results in a search engine, quickly. Some of the worst offenders are when you try to define a word- the page is literred with shit links being like:

    Definition of “frangible” | Collins English Dictionary
    www.collinsdictionary.com English Dictionary
    Definition of “frangible” | The official Collins English Dictionary online. Comprehensive and authoritative, rely on Collins for up-to-date English with insights into ...

    Meanwhile, at the top of the page, Google has the actual answer (not every dictionary is shit, many have it in their summary text).

    So overall the fast results are what we want out of a search engine- the answer.

  2. Re:No shit ... by thedonger · · Score: 5, Funny

    All I have to say is use another search engine if you don't like it. No one is forcing you to use Google.

    Googe is a Basic Human Right. The US was founded on the principles of life, liberty, and the pursuit of happiness -- do really expect people can pursue happiness with Bing?

    --
    Help fight poverty: Punch a poor person.