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Study: Women Less Likely To Be Shown Ads For High-paid Jobs On Google
An anonymous reader writes: A team of researchers from Carnegie Mellon University has found that women seeking jobs are less likely to be shown ads on Google for high-paying jobs than men. The researchers created more than 17,000 fake profiles, which were shown roughly 600,000 ads on career-finding websites (abstract). All of the profiles shared the same browsing behavior. "One experiment showed that Google displayed adverts for a career coaching service for '$200k+' executive jobs 1,852 times to the male group and only 318 times to the female group." The article notes, "Google allows users to opt out of behavioral advertising and provides a system to see why users were shown ads and to customize their ad settings. But the study suggests that there is a transparency and overt discrimination issue in the wider advertising landscape."
I have a study of my own too: People with social justice agenda will always find a difference to be enraged about. Even when they've bent the world to make everything equal (and terrible) they'll decry a man sexist because he doesn't shop for shoes as regularly as women. It will never end.
Jesus fucking christ people shut the fuck up.
I would say that this study is more sexist than it's own claims because it implies that women have no motive to seek out the high paying jobs that this study claims they deserve and are therefore helpless little princesses that need to be coddled like babies. THAT I think is far more offensive than any of these superfluous claims of sexism. If a woman truly wants that job, then just like the rest of us human beings, she needs to step up and take the initiative. It's that simple.
Who is this study mill that keeps putting out articles on a regular basis about the supposed sexism in all things? They need to be knocked down a peg before their eternal sexism soap opera ruins our society.
Advertisers are buying ad impressions for certain demographics. The advertisers are buying more ads for these jobs that target males.
Yes, that's the entire point of FTA and the study, thanks for repeating it. Neither TFA nor the study is blaming Google for this.
The issue is that the current gender imbalance appears to be creating a feedback loop that re-enforces it.
const int one = 65536; (Silvermoon, Texture.cs)
SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
Which would go a long way to explain why you are perfectly OK for this systematic clusterfuck to continue. Assuming that it's only obvious to "SJW"s speaks far more of your perception and understanding of the world than any shadowy, nebulous group of people you deem enemies to your perspective.