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Study: Women Less Likely To Be Shown Ads For High-paid Jobs On Google

An anonymous reader writes: A team of researchers from Carnegie Mellon University has found that women seeking jobs are less likely to be shown ads on Google for high-paying jobs than men. The researchers created more than 17,000 fake profiles, which were shown roughly 600,000 ads on career-finding websites (abstract). All of the profiles shared the same browsing behavior. "One experiment showed that Google displayed adverts for a career coaching service for '$200k+' executive jobs 1,852 times to the male group and only 318 times to the female group." The article notes, "Google allows users to opt out of behavioral advertising and provides a system to see why users were shown ads and to customize their ad settings. But the study suggests that there is a transparency and overt discrimination issue in the wider advertising landscape."

4 of 233 comments (clear)

  1. Im just here for the comments. by Pubstar · · Score: 3, Funny

    *Grabs Popcorn* It seems Feminist Friday and SJW Saturday came early this week.

  2. Re:Algorithm by XxtraLarGe · · Score: 4, Funny

    Why does Carnegie Mellon imply that women should be shown stupider ads than the present algorithm identifies?

    Because patriarchy.

    --
    Taking guns away from the 99% gives the 1% 100% of the power.
  3. Re:Algorithm by Darinbob · · Score: 3, Funny

    "Earn $200K a year by doing nothing!" Is it a scam, or an ad from the back of the Economist?

  4. Re:Algorithm by KGIII · · Score: 3, Funny

    Licking My Own Leg. On the internet nobody knows you are a dog.

    --
    "So long and thanks for all the fish."