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Apple Watch Still Waiting On App Developers

An anonymous reader writes: It's been almost three months since the Apple Watch launched, and the tiny device hasn't taken people's wrists by storm. That's not to say it's a failure — experts estimate Apple has sold between three and five million of them, and we may get more detailed sales information during their earnings call, tomorrow. But many major app developers are still missing from the Watch's catalog, and Apple doesn't have a good way of roping them into the new section of its ecosystem. "I don't know if we could get it all in there in a way that feels good and works well," said a Facebook executive. "Why would you look at a small picture when you can look at a large one on your phone?" said Snapchat's CEO. The app rush that hit phones and tablets is dampened for the Watch. For now, all Apple can do is improve their development toolkit and hope coders can figure out useful new wrist-based interactions.

36 of 213 comments (clear)

  1. Translation by Anonymous Coward · · Score: 5, Insightful

    Apple Watch is still a solution in search of a problem.

    1. Re:Translation by grimmjeeper · · Score: 4, Interesting

      I dunno. As an extension of your iPhone, it does fit in a niche. It's probably handy to use to see notifications, maybe some status updates, check in on real time data like weather, and to quickly check the current time like any other watch. It can probably serve as an always-connected fit bit or something like that.

      But I agree that it is a solution looking for a problem. In the larger picture, I just don't see the form factor being conducive to a significant variety of applications. So it's useful to a subset of the population but not a must-have for most. And that will prevent it from being a runaway success. That is, until they can find a "killer app" that everyone wants to have. And I'm sure many people are working on ideas for that. Maybe someone will find that problem to solve. Maybe not. Even if they don't, I think enough people will find it useful enough to justify buying it and I think Apple will at least make their money back on the development costs.

    2. Re:Translation by gander666 · · Score: 4, Interesting

      There is a really good use for it. I am a cyclist. I use Strava to track my rides and the minutia (heart rate, cadence, speed, distance). I can mount my iPhone on my bars (meh) or keep it in my shirt back pocket. But there I can't see my stats unless I pull it out. Risky while riding, as I am sweaty and fumble fingered.

      There is a third party blue tooth computer display (Wahoo Fitness Reflekt), but I haven't bought one yet. The reviews on it are so so, thus I haven't dropped the $120 for it. However, the Apple watch will display all my stats on my wrist. It works with Strava, so I will be satisfied. So I am likely to buy it solely for bicycling. The problems the watch will solve are out there, but they will take time to mature.

      --
      Suppose you were an idiot and suppose you were a member of Congress ... but I repeat myself. - Mark T
    3. Re:Translation by Noah+Haders · · Score: 2

      The thing is great for the reasons that you mention. I also like how it shows my next appointment right on the watch face. but all the apps have been stoopid. I have yet to find any benefit of the apps that outweight the inconvenience of taking the phone out of my pocket.

      things will change as the watch becomes untethered from the iphone. first, over wifi, and then with a cellular connection. that's when the benefits really grow.

    4. Re:Translation by Ravaldy · · Score: 2

      For those who justify their lives through status updates and being in the know of their current circle of friends it's convenient.

      Otherwise its just another gizmo that will take your attention away from what you are currently trying to focus on. I've hired many young programmers over the last 3 years and a few of them were so easily distracted by their existing device that I had to constantly remind them to focus on the task at hand. One of them actually had a Android based watch. Let it be known that they weren't re-invited to work for my company and reference aren't provided.

    5. Re:Translation by Anonymous Coward · · Score: 2, Insightful

      I believe hipster would be the correct label.

    6. Re:Translation by Chelloveck · · Score: 2

      things will change as the watch becomes untethered from the iphone. first, over wifi, and then with a cellular connection. that's when the benefits really grow.

      What benefits? I'm not being snarky, I'm genuinely curious. What would you want an untethered wrist-worn computer to do? I can't think of anything, myself. It'd be nice to get notifications and texts, but the form factor is too small to actually respond to them. Maybe if voice recognition technology improved by a couple orders of magnitude it'd be useful.

      --
      Chelloveck
      I give up on debugging. From now on, SIGSEGV is a feature.
    7. Re:Translation by asylumx · · Score: 5, Informative

      Wait! Your shirt has a back pocket? Tell me more about this marvel of modern fashion.

      I can't tell if you're serious, but in any case cyclist's shirts have pockets along the lower hem on the back because they are out of the way when you lean forward and because pockets on your legs would be difficult to used due to leg movement. It has nothing to do with fashion and everything to do with function.

      Agree with the rest of your comment though -- bike computers that do everything have been on the market for decades. Not to mention existing fitness watches that also fill the same market.

    8. Re:Translation by tlhIngan · · Score: 2

      Apple Watch is still a solution in search of a problem.

      No, the problem is real, just artificial.

      The problem is that people are buying big-ass phones with big-ass screens, which is great if you're playing videogames or watching movies. However ,they didn't buy a game console or a media player, they bought a phone.

      And then they realize just how inconveniently big it is if you want to stay in touch or in the loop. So now they can't put their phone in a convenient location, so they put it in their bag, or one of the few pockets on their clothes that are big enough, which tend to be out of the way.

      Which makes it really hard to get to, for someone who must check for texts on a minute-by-minute basis (FOMO - fear of missing out). So they demand a solution, and we've got smartwatches to solve it. No more FOMO - the smartwatch will tell them when they get a text, or a like on facebook, or a tweet or dozens of other things so they don't have to dig out their phone unless they absolutely have to.

      Most people though, just buy a phone of the right size to begin with, seeing how the 6"+ is beautiful, but results in something unusuably large. This is a particular problem in Asia, where numbers rule, so they buy 6" phones because 6" is better than 5.5". (iPhone sales stats have it around 1:6 ratio of iPhone6+ to iPhone6 in North America, which drops to around 1:3 in Asia)

    9. Re:Translation by SQLGuru · · Score: 2

      All of the things mentioned by the parent can be done for $200 with the MS Band.....sure, it's not as pretty, but functionally, it's all there (and works on all platforms). Or you can do all of that with an Android watch for various different price points (but not necessarily on iOS).

      I have the MS Band and I pretty much bought it just to be able to do what he mentioned --- have notifications on my wrist. Of course, I'm on Windows Phone and it was my only compatible options, otherwise, I likely would have picked one of the Android watches.

  2. oblig by Anonymous Coward · · Score: 3, Funny

    "wrist-based interactions"

  3. How does an Apple watch owner know it's midday? by Rik+Sweeney · · Score: 5, Funny

    The battery has gone flat :P

    1. Re:How does an Apple watch owner know it's midday? by Noah+Haders · · Score: 2, Informative

      actually, my battery lasts a really long time. definitely full day, and often two days in the instances where I forgot to charge. although that gets a little dicey towards the end.

    2. Re:How does an Apple watch owner know it's midday? by narcc · · Score: 3, Funny

      I'm not surprised, it looks to be running at one mega flop!

      Thank you, thank you. I'll be here all week.

  4. Dollas by the+computer+guy+nex · · Score: 2

    It comes down to one key business problem: these companies can't monetize a wearable. No one wants to see ads on their wrist. Facebook fears the Apple Watch. This could hit their top and bottom line.

    1. Re:Dollas by mwvdlee · · Score: 4, Insightful

      No one wants to see ads on their wrist.

      No one wants to see ads anywhere, ever.
      Doesn't seem to stop the advertisers, though.

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    2. Re:Dollas by Ravaldy · · Score: 2

      It's not the advertisers, it's the consumers. Consumers won't pay for a monthly subscription to Facebook and or for a search engine (Although businesses would).

      The current model for making online services that aren't niche is to monetize them through advertisement. This is especially true if you want the young generation's attention.

  5. Maybe Apple Watch is a failure... by QuietLagoon · · Score: 4, Insightful

    It's been almost three months since the Apple Watch launched, and the tiny device hasn't taken people's wrists by storm. That's not to say it's a failure

    Whether it is a failure or not depends upon Apple's expectations for the device.

    If Apple Watch is selling at a rate of only one-tenth of what Apple expected, then it is indeed a failure.

  6. You know ... by gstoddart · · Score: 3, Interesting

    This might bet the point at which Apple without Jobs falters.

    You can't introduce the "revolutionary" new product and not have the killer use-case for it. You can't release "teh smartwatch" and have no idea of WTF people will use it for.

    Wow, the ability to see my text messages without looking at my phone? Nope, not compelling.

    The smartwatch has always felt like a gimmick with little utility for most people.

    And this got cemented when they were selling the gold plated "gee but I'm a rich asshole" version. I'm pretty sure I've never heard a single person who could finish the sentence "I want a smart watch because ..." with anything substantive.

    Android or Apple, I don't see any value in splashing out for something which they still are hoping someone will create the thing which makes it useful.

    Sorry, no. Increasingly mobile consumer electronics are just vehicles for ads, analytics, and giving up my privacy ... and any app which makes use of this is more of the same. Some of us are moving to less digital crap in our lives, and not more.

    This falls firmly in the camp of no defined purpose, no benefit, and not getting my money.

    --
    Lost at C:>. Found at C.
    1. Re:You know ... by BasilBrush · · Score: 4, Interesting

      You can't introduce the "revolutionary" new product and not have the killer use-case for it.

      Of course you can. VisiCalc didn't come along until 2 years after the Apple II debuted. PageMaker didn't come along until a year after the Apple Mac. And those were the killer apps for those computers.

      I'm not sure what would count as the killer app for the PC. Maybe Microsoft Word? That was probably the most used app before the internet came along. Well the first version of Microsoft Word came along 2 years after the first IBM PC.

      The smartwatch has always felt like a gimmick with little utility for most people.

      I think that's fair. The question is: is the minority that does one big enough to make it a worthwhile product. And failing that, will there be a killer app that comes along later that does make the majority want one.

      We'll know the answer to the first question tomorrow. Might take a couple of years for the second.

    2. Re:You know ... by pr0nbot · · Score: 4, Insightful

      "I'm not sure what would count as the killer app for the PC"

      Spreadsheets. (Lotus Notes, Excel etc).

      As far as word processing is concerned, in my time something called WordPerfect was the market leader.

    3. Re:You know ... by hodet · · Score: 2

      The web browser would have to be high on the list. PC ownership exploded with the web. But there are a lot of things that drive growth (business products, games etc etc). But I would say the web made the pc a must have item.

  7. Probably for the best by MikeRT · · Score: 2, Interesting

    On the other hand, you could have a watch loaded with a lot of mediocre apps that cause its power use to spike a lot, draining the battery and leaving you to charge it a few times a day. So either you end up taking the watch off once or twice a day or you end up with a cable linking your phone to your laptop or a wall charger.

    Sounds like great options that are sure to drive adoption of the core product.

  8. maybe theres no market to be had by nimbius · · Score: 4, Interesting

    As a developer I hear people complain the watch does everything the phone is already used for, and that aside from aesthetic perfection of Yet Another Apple Device on ones person, there are a half-dozen android competitors that are easier to code for and arent tethered to apples comparatively draconian app store. Have other devs written anything interesting for it?

    --
    Good people go to bed earlier.
  9. Pebble Time by xantonin · · Score: 5, Interesting

    Meanwhile, my Pebble Time, which was recently released, has a ton of apps on it. And it lasts for 7 days, is 30m water proof, has an accelerometer for fitness or sleep tracking, and a microphone for text responding or other features. Oh, and a color display.

    It connects to Android AND Apple devices. I can control music from it, read texts, check my calendar, and something else too, I can't quite remember, I think it has to do with a clock.. Oh well.

    Why would I want an Apple Watch for more than twice the cost again?

    1. Re:Pebble Time by narcc · · Score: 5, Insightful

      So... what's the difference? What are you getting when you trade a Pebble for an Apple Watch? Do those features make-up for the trade-offs, like the dramatically reduced battery life? What about the difference in price?

      From what I've seen, the Apple watch does less and costs more.

    2. Re:Pebble Time by BronsCon · · Score: 2

      In a bullet-list, the Apple Watch does a lot more. After the first week novelty wore off, though, most people I know who own both switched back to their Pebble and, of those who own one or the other, Pebble owners sure seem to user their watches a lot more. I think what it boils down to isn't so much whether the Apple Watch does more or less than the Pebble, but how much work is it to get it to do it. The Pebble interface is quick and simple, the Apple Watch interface makes you work for it; so, it doesn't matter which watch can do more, Pebble makes it easier so, in the end, Pebble gets used more and, therefore, does more. Plus, a Pebble can spend more time on your wrist than an Apple Watch; 2hr to charge every 5-10 days (varies with usage) vs 2hr to charge every 12-19hr. It's easier to use the device that you woke up still wearing than the device you forgot to put back on as you rushed out the door.

      --
      APK quotes people (including myself) without context and should not be trusted. Just thought you should know.
  10. Why wouldn't you rush out to develop? by xxxJonBoyxxx · · Score: 4, Insightful

    1) Buy the Apple Watch
    2) Spend days or weeks of work developing an app
    3) Cross your fingers to hope it goes in Apple's store
    4) See your app listed with dozens of others just like it including about a dozen free options
    5) ???
    6) Profit!

  11. Re:I agree with the snapchat guy by gstoddart · · Score: 2

    Why, a smaller screen, a wrist strap, and a device you have no idea what to do with but which you can try to brag to your friends about.

    My guess is for a VERY large majority of people the smartwatch doesn't offer much of anything other than bragging rights.

    --
    Lost at C:>. Found at C.
  12. I hate watches by Anonymous Coward · · Score: 4, Insightful

    Obligatory XKCD

    I'll go out of my way to not buy a smart watch. It's uncomfortable to have something around your wrist, especially while typing. What the heck are you doing all day that you constantly need to know what time it is, or what the stock prices are, or what the weather is? A smartphone is accessed just as quickly as a pocket watch and will notify you when your appointments are coming up. Telling me what time it is before I need to know just makes me worry about what's coming up instead of focusing on what's going on right now.

    Nuts to that. Less is more. Even once we have augmented reality, it shouldn't be popping up useless numbers and text - it should be seamless and unobtrusive, with the "killer apps" removing useless information like billboards from the world.

  13. Just not useful for apps by ConfusedVorlon · · Score: 5, Interesting

    Background
    - I'm a developer on iOS.
    - My apps seem like good fits for apple watch (VLC Remote and VLC Streamer).
    - I wear an apple watch.

    Data:
    Approximately nobody uses my apple watch app.
    I don't use any apple watch apps.

    My thoughts:
    Having bought the watch, I can see why. It just isn't useful for quick interactions.
    The default setting on the watch is that when you drop your wrist, it resets to the watch face, so every time you lift your wrist, you need to go to the launcher, find the app, launch it (wait some seconds) and then interact with the small screen.

    There is an option to make the watch return to the point you left in the app - but in most cases, that isn't what you want for your watch. You do want it to show you the time when you lift your wrist 10 mins after you last used it.

    On top of this, the things that could be useful like siri interaction are weak. Siri just doesn't work nearly as well as google now.

    I keep wearing the watch because I like the activity monitor, but I don't even use my own apple watch apps.

    1. Re:Just not useful for apps by swillden · · Score: 2

      oh - also, notifications are kinda useful on your watch.

      I think this is where Android Wear got it right. Wear does allow you to open and use on-watch apps, but that's clearly not the intended primary user experience. Instead, everything is design around notifications where you get an instant alert on your wrist, plus an easy way to interact more deeply with the notification if you want. The ability to operate some simple apps without the phone present is another advantage. I use my watch to play music through Bluetooth headphones while I'm running. I like not having to carry the phone for that.

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    2. Re:Just not useful for apps by gweilo8888 · · Score: 2

      Exactly. Apple botched its watch from day one by trying to cram in far too much and creating a horrendous UI for it. They completely missed that what the watch is useful for isn't trying to run apps, pan around maps, etc., but for quick at-a-glance stuff -- notifications, very quick messages, etc.

      My Android Wear watch -- the Moto 360 -- has the perfect blend of notifications and customizability. I can use apps if I want to -- and the one I use most frequently is a simple "flashlight" app that lights up my watch face so I can see what I'm doing when I'm fumbling with my keys -- but they're not the primary, overriding design goal.

      The problem is that the hype mill will inevitably turn against the Apple Watch because it's a poorly-considered design, but because we have short attention spans and Almighty Apple can't be criticized, it will turn into a backlash against smartwatches in general. My fear is that Android Wear will eventually tank not because it wasn't useful and well-designed, but because Apple screwed the pooch and took everybody else down with it.

  14. Apple Watch is useful for quick interactions.... by SuperKendall · · Score: 2

    The Apple Watch is useful for quick interactions - in the context of a longer activity, where it makes sense to lock in the screen on raise to the current app.

    Going forward your own remote app will make more sense when you can tie into a complication, so the user can just raise the wrist, tap on the complication showing current play time and then open the app to control. It's really easy to set up multiple watch faces you switch between so I see where users would set up task specific faces that would let them jump to things relevant to that task.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
  15. Re:No contest by BronsCon · · Score: 2

    Battery life is not a problem if you charge it each night.

    And how do you propose I do that if I'm using it for sleep tracking?

    --
    APK quotes people (including myself) without context and should not be trusted. Just thought you should know.
  16. Re:Wrong, Apple Watch is solutions that make sense by exomondo · · Score: 2

    And like *I* said in the post you responded to, if you do forget you charge it while in the shower and that's enough to last the day easily.

    In my experience 15 minutes of charging doesn't get it through the day, it isn't a magical battery that only need a few minutes charge a day.

    But since all they do is track fitness they are inherently a niche market. There are many, many people who don't want to wear something that ONLY tracks fitness.

    Actually most do more than that.

    What's it's "killer app"?

    You are someone who cannot see the forest for the trees. The killer app is metaphorically the forest.

    No I'm just asking what you think its "killer app" is and you're trying to spin it off as a "the killer app is whatever you think it is" to avoid the question.

    Or think of it this way - what is the "killer app" for the Computer?

    In the business case it was spreadsheets, for the home user it was mostly web browsing and email.

    The Smartphone?

    Predominantly mobile web browsing and social networking. But the early ones it was mobile email.

    So my point is the Apple Watch has no killer feature, it's a poor fitness tracker (heart-rate is often way off when I've compared it at the gym, sometimes it's pretty close though), step count is about as accurate as any other wrist-based pedometer (which is to say, not very) and aside from that the benefits are mostly around just not having to take the phone - that you have to have with you anyway - out of your pocket.

    You don't have to justify yourself, if you like it then great. But I'm trying to work out what people are using it for that think it's so fantastic, having not spent money for mine I'm not subject to that bias of justifying it. It was a neat gimmick at first with the notifications and the extremely sappy "heartbeat sharing" but it doesn't seem to be particularly useful.