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Apple Watch Still Waiting On App Developers

An anonymous reader writes: It's been almost three months since the Apple Watch launched, and the tiny device hasn't taken people's wrists by storm. That's not to say it's a failure — experts estimate Apple has sold between three and five million of them, and we may get more detailed sales information during their earnings call, tomorrow. But many major app developers are still missing from the Watch's catalog, and Apple doesn't have a good way of roping them into the new section of its ecosystem. "I don't know if we could get it all in there in a way that feels good and works well," said a Facebook executive. "Why would you look at a small picture when you can look at a large one on your phone?" said Snapchat's CEO. The app rush that hit phones and tablets is dampened for the Watch. For now, all Apple can do is improve their development toolkit and hope coders can figure out useful new wrist-based interactions.

15 of 213 comments (clear)

  1. Translation by Anonymous Coward · · Score: 5, Insightful

    Apple Watch is still a solution in search of a problem.

    1. Re:Translation by grimmjeeper · · Score: 4, Interesting

      I dunno. As an extension of your iPhone, it does fit in a niche. It's probably handy to use to see notifications, maybe some status updates, check in on real time data like weather, and to quickly check the current time like any other watch. It can probably serve as an always-connected fit bit or something like that.

      But I agree that it is a solution looking for a problem. In the larger picture, I just don't see the form factor being conducive to a significant variety of applications. So it's useful to a subset of the population but not a must-have for most. And that will prevent it from being a runaway success. That is, until they can find a "killer app" that everyone wants to have. And I'm sure many people are working on ideas for that. Maybe someone will find that problem to solve. Maybe not. Even if they don't, I think enough people will find it useful enough to justify buying it and I think Apple will at least make their money back on the development costs.

    2. Re:Translation by gander666 · · Score: 4, Interesting

      There is a really good use for it. I am a cyclist. I use Strava to track my rides and the minutia (heart rate, cadence, speed, distance). I can mount my iPhone on my bars (meh) or keep it in my shirt back pocket. But there I can't see my stats unless I pull it out. Risky while riding, as I am sweaty and fumble fingered.

      There is a third party blue tooth computer display (Wahoo Fitness Reflekt), but I haven't bought one yet. The reviews on it are so so, thus I haven't dropped the $120 for it. However, the Apple watch will display all my stats on my wrist. It works with Strava, so I will be satisfied. So I am likely to buy it solely for bicycling. The problems the watch will solve are out there, but they will take time to mature.

      --
      Suppose you were an idiot and suppose you were a member of Congress ... but I repeat myself. - Mark T
    3. Re:Translation by asylumx · · Score: 5, Informative

      Wait! Your shirt has a back pocket? Tell me more about this marvel of modern fashion.

      I can't tell if you're serious, but in any case cyclist's shirts have pockets along the lower hem on the back because they are out of the way when you lean forward and because pockets on your legs would be difficult to used due to leg movement. It has nothing to do with fashion and everything to do with function.

      Agree with the rest of your comment though -- bike computers that do everything have been on the market for decades. Not to mention existing fitness watches that also fill the same market.

  2. How does an Apple watch owner know it's midday? by Rik+Sweeney · · Score: 5, Funny

    The battery has gone flat :P

  3. Maybe Apple Watch is a failure... by QuietLagoon · · Score: 4, Insightful

    It's been almost three months since the Apple Watch launched, and the tiny device hasn't taken people's wrists by storm. That's not to say it's a failure

    Whether it is a failure or not depends upon Apple's expectations for the device.

    If Apple Watch is selling at a rate of only one-tenth of what Apple expected, then it is indeed a failure.

  4. Re:Dollas by mwvdlee · · Score: 4, Insightful

    No one wants to see ads on their wrist.

    No one wants to see ads anywhere, ever.
    Doesn't seem to stop the advertisers, though.

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  5. maybe theres no market to be had by nimbius · · Score: 4, Interesting

    As a developer I hear people complain the watch does everything the phone is already used for, and that aside from aesthetic perfection of Yet Another Apple Device on ones person, there are a half-dozen android competitors that are easier to code for and arent tethered to apples comparatively draconian app store. Have other devs written anything interesting for it?

    --
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  6. Pebble Time by xantonin · · Score: 5, Interesting

    Meanwhile, my Pebble Time, which was recently released, has a ton of apps on it. And it lasts for 7 days, is 30m water proof, has an accelerometer for fitness or sleep tracking, and a microphone for text responding or other features. Oh, and a color display.

    It connects to Android AND Apple devices. I can control music from it, read texts, check my calendar, and something else too, I can't quite remember, I think it has to do with a clock.. Oh well.

    Why would I want an Apple Watch for more than twice the cost again?

    1. Re:Pebble Time by narcc · · Score: 5, Insightful

      So... what's the difference? What are you getting when you trade a Pebble for an Apple Watch? Do those features make-up for the trade-offs, like the dramatically reduced battery life? What about the difference in price?

      From what I've seen, the Apple watch does less and costs more.

  7. Why wouldn't you rush out to develop? by xxxJonBoyxxx · · Score: 4, Insightful

    1) Buy the Apple Watch
    2) Spend days or weeks of work developing an app
    3) Cross your fingers to hope it goes in Apple's store
    4) See your app listed with dozens of others just like it including about a dozen free options
    5) ???
    6) Profit!

  8. Re:You know ... by BasilBrush · · Score: 4, Interesting

    You can't introduce the "revolutionary" new product and not have the killer use-case for it.

    Of course you can. VisiCalc didn't come along until 2 years after the Apple II debuted. PageMaker didn't come along until a year after the Apple Mac. And those were the killer apps for those computers.

    I'm not sure what would count as the killer app for the PC. Maybe Microsoft Word? That was probably the most used app before the internet came along. Well the first version of Microsoft Word came along 2 years after the first IBM PC.

    The smartwatch has always felt like a gimmick with little utility for most people.

    I think that's fair. The question is: is the minority that does one big enough to make it a worthwhile product. And failing that, will there be a killer app that comes along later that does make the majority want one.

    We'll know the answer to the first question tomorrow. Might take a couple of years for the second.

  9. I hate watches by Anonymous Coward · · Score: 4, Insightful

    Obligatory XKCD

    I'll go out of my way to not buy a smart watch. It's uncomfortable to have something around your wrist, especially while typing. What the heck are you doing all day that you constantly need to know what time it is, or what the stock prices are, or what the weather is? A smartphone is accessed just as quickly as a pocket watch and will notify you when your appointments are coming up. Telling me what time it is before I need to know just makes me worry about what's coming up instead of focusing on what's going on right now.

    Nuts to that. Less is more. Even once we have augmented reality, it shouldn't be popping up useless numbers and text - it should be seamless and unobtrusive, with the "killer apps" removing useless information like billboards from the world.

  10. Re:You know ... by pr0nbot · · Score: 4, Insightful

    "I'm not sure what would count as the killer app for the PC"

    Spreadsheets. (Lotus Notes, Excel etc).

    As far as word processing is concerned, in my time something called WordPerfect was the market leader.

  11. Just not useful for apps by ConfusedVorlon · · Score: 5, Interesting

    Background
    - I'm a developer on iOS.
    - My apps seem like good fits for apple watch (VLC Remote and VLC Streamer).
    - I wear an apple watch.

    Data:
    Approximately nobody uses my apple watch app.
    I don't use any apple watch apps.

    My thoughts:
    Having bought the watch, I can see why. It just isn't useful for quick interactions.
    The default setting on the watch is that when you drop your wrist, it resets to the watch face, so every time you lift your wrist, you need to go to the launcher, find the app, launch it (wait some seconds) and then interact with the small screen.

    There is an option to make the watch return to the point you left in the app - but in most cases, that isn't what you want for your watch. You do want it to show you the time when you lift your wrist 10 mins after you last used it.

    On top of this, the things that could be useful like siri interaction are weak. Siri just doesn't work nearly as well as google now.

    I keep wearing the watch because I like the activity monitor, but I don't even use my own apple watch apps.