FTC Accuses LifeLock of False Advertising Again

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FTC Accuses LifeLock of False Advertising Again

Posted by Soulskill on Tuesday July 21, 2015 @11:44PM from the maybe-somebody-stole-their-identity dept.

An anonymous reader writes: You may remember LifeLock — it's the identity protection company whose CEO published his social security number and dared people to steal his identity. Predictably, 13 different people succeeded. LifeLock was later sued for deceptive marketing practices, and eventually settled with the U.S. Federal Trade Commission to the tune of $12 million. Part of that settlement, of course, required that they refrain from misrepresenting their services in the future. Now, the FTC is taking action against them again, saying they failed to live up to that promise. The FTC claims (PDF) LifeLock falsely advertised that it "protected consumers' sensitive data with the same high-level safeguards as financial institutions" and also failed build systems to protect the data they held.

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Thats kinda strange by invictusvoyd · 2015-07-21 23:51 · Score: 2, Interesting

LifeLock was later sued for deceptive marketing practices

Marketing by nature is deceptive . You never sell what you sell but you create the need ( more often than not artificial) for people . How many car advertisements actually talk about the car?
1. Re:Thats kinda strange by Anonymous Coward · 2015-07-22 00:33 · Score: 1
  
  "You never sell what you sell but you create the need ( more often than not artificial) for people."
  That isn't even English, so I'm not sure what you're trying to say. "You never sell what you sell" - eh?
  Most products that people buy are products that they need or want, and the purpose of marketing is to try to make them choose one brand or supplier of that product over another. Marketing doesn't make you need food, or a phone, or a car, or a bank account, or entertainment.
  Now most maketing will tend to highlight the good points of a product, and gloss over any downsides, or just make general feel-good associations with the product, so you could say it is deceptive in nature. But you do exactly the same when you submit your CV for a job application, or when you try and get a date. That is normal and expected, and we all do it, and you'd have to be pretty dumb to expect marketing to tell you why not to buy a product.
  Deceptive marketing on the other hand means out-and-ought lies were told. For example, a product that is advertised as something to protect you from malware, but actually installs malware on your system. That goes way beyond merely putting a positive spin on the product. Of course that's an extreme case, and goes beyond what LifeLock are accused of, but you get the point. They aren't just putting a positive spin on their services, they are out-and-out lying about them. There's a difference.
2. Re:Thats kinda strange by rmdingler · 2015-07-22 00:40 · Score: 2
  
  I believe in this case, the company was caught once failing to deliver on promises of increasing personal security.
  That naturally put Life Lock on the prosecutors' radar. Then, instead of cleaning up their act, the misleading ads continued.
  This is precisely what law enforcement is supposed to be doing. Lifelock? Well, they're malevolent, incompetent, or both.
  
  --
  Happiness in intelligent people is the rarest thing I know.
  Ernest Hemingway
3. Re:Thats kinda strange by Anonymous Coward · 2015-07-22 01:52 · Score: 0
  
  I would lean more towards incompetent, but that's just me.
4. Re:Thats kinda strange by Anonymous Coward · 2015-07-22 02:45 · Score: 0
  
  >> "You never sell what you sell but you create the need ( more often than not artificial) for people."
  > That isn't even English, so I'm not sure what you're trying to say. "You never sell what you sell" - eh?
  It seems the OP should have written in simpler words. I wouldn't believe that to be a difficult phrase, but it looks like I'd be wrong given your observation above...
  > Marketing doesn't make you need food, or a phone, or a car, or a bank account, or entertainment.
  There's a plethora of studies about motivation and about whether one can really motivate. Just saying that so you know other people are not so sure as you claim to be.
  > and you'd have to be pretty dumb to expect marketing to tell you why not to buy a product.
  And yet it happens. If you have not seen those, it doesn't mean they don't exist. I won't even bother to give you examples, I just googled one and remembered another advertised in Norway (in the news a couple of years ago).
  > Deceptive marketing on the other hand means "out-and-ought" lies were told.
  Just a warning, though, one can be deceptive by telling only the (demonstrable) truth. If you correlate deception with lies, you're going to be fooled.
5. Re:Thats kinda strange by DNS-and-BIND · 2015-07-22 04:05 · Score: 1
  
  There are three professions where being untruthful is the key to success: Lawyers, salespeople, and marketing. All three are hired to portray their client in the most favorable light possible, and the very best ones lie through their teeth. The worst of these three are the marketers because they have legions of psychologists and scientists trying to figure out the best way to lie to people.
  
  --
  Shutting down free speech with violence isn't fighting fascism. It IS fascism!
Who needs Lifelock? by OzPeter · 2015-07-21 23:59 · Score: 1

With all the personal data being stolen every which way, there is so much free credit monitoring being offered to consumers by companies that if you haven't already been offered some, then you must live in a cave and not need any.

--
I am Slashdot. Are you Slashdot as well?
1. Re:Who needs Lifelock? by Anonymous Coward · 2015-07-22 00:08 · Score: 4, Insightful
  
  Providing SS numbers, credit card numbers, bank info and personal info to Lifelock actually may make a person less safe.
2. Re:Who needs Lifelock? by Jason+Levine · 2015-07-22 01:04 · Score: 1, Informative
  
  My personal data was stolen (from where, I never found out). Someone got my name, address, DOB, and SSN and opened a credit card in my name. Through sheer luck, they paid for rush delivery of the card BEFORE changing the address and the card wound up at my house. Otherwise, I would have found out about it when the collections agency beat down my door to get the $5,000+ that "I" owed them.
  If you think your personal information has been compromised (or if you want to play it safe), Lifelock is not the tool to use. Freezing your credit file is. When your credit file is frozen, nobody can open a new line of credit. Not you and certainly not Mr. Identity Thief. If you want to open a new line of credit, you need to first thaw your credit file for a set period of time (e.g. 2 weeks). Then you open the credit line and your credit file refreezes with that new line in place.
  The downsides are that you can't easily open a store card at the register to get X% off your purchase, though we find this to be a positive. ("Would you like to open a..." "Can't. Credit locked. Identity theft victim.") You also need to pay to initially freeze your credit file (though victims of ID theft might be able to do it for free) and pay to thaw it. Costs vary per state. My costs are $5 per credit agency per file. So if my wife and I were buying a new car, we'd need to pay $30. (3 credit agencies and 2 credit files.) The peace of mind of knowing that nobody can open cards/loans/etc on my credit file despite my information being out there is well worth this cost, though.
  
  --
  My sci-fi novel, Ghost Thief, is now available from Amazon.com.
3. Re:Who needs Lifelock? by LVSlushdat · 2015-07-22 01:46 · Score: 1
  
  Providing SS numbers, credit card numbers, bank info and personal info to Lifelock actually may make a person less safe
  Ya think? How about WHEN Lifelock gets hacked, and ALL of your data, you *trusted* to Lifelock is up for sale on one of those "darknet" sites.. With all these MUCH larger companies getting hacked left and right, WHY would you trust Lifelock with your private data, so they can ---ahem-- protect you?? Ever since their
  CEO put his social security number on their commercials, and immediately got it compromised, I've considered Lifelock a bad joke. I've always wondered what that stupid sounding disclaimer they quickly throw in at the end ot their commecials.. The one that says "network does not cover all transactions".. Sounds like a sneaky way to say "you get your ID stolen, we *may* not help you..." I'm not the least bit surprised the FTC is going after them.. YOU GO, FTC!!!!!.
  
  --
  THANK YOU, Edward Snowden!! Americans owe you a debt of gratitude (whether they know it or not..)
4. Re:Who needs Lifelock? by Anonymous Coward · 2015-07-22 01:53 · Score: 0
  
  I never understood why I would have to pay for them to *not* fuck me over. Then I realized a great many people make a great deal of money by creating problems for which they can sell me solutions. In this case the "credit system" (whatever that is) has created a nice easy avenue for others to rip me off, steal everything I have, then lock me in prison when I refuse to pay it back. Now they want to sell me "credit protection" so this nightmare doesn't happen.
  Uh...how about you don't let people arbitrarily fuck me over? That'd be good, no?
  Someone else is into these "protection racket" schemes too...
  These ever-vigilant businesses that are appearing to protect us from things that may or may not be happening is getting out of hand. Getting e-mails saying "We've protected your credit score!" from someone because nothing bad seems to have happened isn't really proof that any problem was solved. It's like terrorism. "Good news! We've protected you from terrorists!"...just because no buildings happen to have blown up in the past month. That doesn't mean they "protected" you, it just means "nothing bad seems to have happened". For all we know they're doing nothing at all and hoping that nothing bad happens. If anything really bad happens then they'll just declare bankruptcy, close shop, then reopen under a different name with a new CEO (that happens to be the husband/wife/nephew of the previous CEO).
5. Re:Who needs Lifelock? by LessThanObvious · 2015-07-22 12:30 · Score: 1
  
  Lifelock lost any real value it may have had when they were ordered to stop filing repeated fraud-alerts on the customer's behalf as the core of their service, thanks to the FTC! It's a service one can provide for themselves if they wish to be troubled to do so every 90 days. Credit freeze may be vastly more effective for anyone that actually cares to invest the effort.
  One tip I have for anyone setting fraud-alerts in hopes they will contract you about new credit issues is to make sure you update your phone number with the agencies before setting the fraud alert. I didn't think about that and now I can't check on my credit because they want to call a 5 year old number.
Many will say that this is bad advice but by Anon-Admin · 2015-07-22 00:23 · Score: 3, Insightful

Back in 2000 the company I worked for "Accidentally" put everyones info (HR Database) on the public FTP site. Including Bank account info, all the security questions, ss#, salaries, etc.
At that time I looked into "Protecting" myself from identity theft and realized there was an easy solution.
1) Run my credit into the ground. Someone stealing an identity does not want to clean up your credit. They want an easy target.
2) Pay off all my debts. Believe it or not, paying off your debts without creating new ones lowers your credit score.
3) Live off what I make! No credit cards, no loans, no credit.
Now, 15 years later, I have 4 cars, a boat, 12.5 acres in the country, and a house. I got the home loan before I did all of this and it is the only debt I have left. The rest was saved for and I paid cash for them.
It is amazing how much cash you have when you are not loosing 12%, 15%, or 25%, to interest on loan payments.
1. Re:Many will say that this is bad advice but by Anonymous Coward · 2015-07-22 00:49 · Score: 1
  
  You must be a terrorist or have accumulated all that wealth through selling drugs. Law enforcement will be around shortly to sieze your assets.
2. Re:Many will say that this is bad advice but by cdrudge · 2015-07-22 01:11 · Score: 1
  
  It is amazing how much cash you have when you are not loosing 12%, 15%, or 25%, to interest on loan payments
  And the only people that are paying 12%, 15%, or 25% on a loan or credit card payment are the people that have previously driven their credit into the ground and kept it there because they don't know how to maintain their finances.
  If indeed you paid off all your debts 15 years ago after driving your credit into the ground and are still paying for your house, you likely have average credit. You may not have as good of a rating as you could, but you also don't have a bad unless you continued to drive it into the ground.
3. Re:Many will say that this is bad advice but by wonkey_monkey · 2015-07-22 01:29 · Score: 5, Funny
  
  Back in 2000 the company I worked for "Accidentally"
  Terrible name for a company.
  Unless it's an emergency dentist. Chipped a tooth? Call Acci-dentally on 0800-OWMYMOUF
  
  --
  systemd is Roko's Basilisk.
4. Re:Many will say that this is bad advice but by Anonymous Coward · 2015-07-22 02:13 · Score: 0
  
  Now, 15 years later, I have 4 cars, a boat
  (I won't count the house and land as it is doubtless mortgaged). Good work!
  I made the same decision about ten years ago. Now I have a Volvo, a BMW bike, a house in the country and a full set of tools and shop to fix them in.
  One cannot, apparently, become prosperous in real terms while holding debt.
5. Re:Many will say that this is bad advice but by Anonymous Coward · 2015-07-22 02:14 · Score: 0
  
  This company that "accidentally" put your information on the internet. I bet they declared no-fault and had zero liability. Amirite?
  There's the problem, right there. Morally speaking you can't demand PII if you're not prepared to take adequate steps to protected it from unauthorized access. It's also hard to prove that you've taken steps. There just needs to be a monetary incentive to not royally fuck up...they're called "fines".
  Companies don't bear the brunt of identity theft, the consumer does. The whole system is blind to the fact that the problem exists - the presumption of guilt starts with that phone call from the collection agency and demands time and resources from victims to prove their innocence. Your time and your stress doesn't seem to factor into the values at all. It's not a case of "if you're innocent then the truth will come out", c'mon, that's just dishonest. Just having the finger pointed at you can shut your life down completely, and that eventually "innocence" you speak of might come many, many years later. Is that acceptable?
  It's just as bad as civil asset forfeiture. The process means they can sit on their asses and keep raking it in, all while someone else pays the cost in delayed litigation, waiting, waiting for innocence that might never arrive.
6. Re:Many will say that this is bad advice but by operagost · 2015-07-22 02:24 · Score: 1
  
  I got the home loan before I did all of this
  
  Yeah, that. Can't get a mortgage with no credit. Kind of the flaw in your plan. Cars, boats, and unimproved rural land can certainly all be paid for in cash by someone in the middle class, if they have the time and willpower. Houses? Only if you have a very particular set of skills.
  
  --
  
  Gamingmuseum.com: Give your 3D accelerator a rest.
7. Re:Many will say that this is bad advice but by drinkypoo · 2015-07-22 02:37 · Score: 2
  
  1) Run my credit into the ground. Someone stealing an identity does not want to clean up your credit. They want an easy target.
  DOES NOT WORK, because of credit scams. The way it worked in my case was that a Mexican with a car dealership in a town with corrupt courts (Nevada City, CA) gave credit personally to someone he knew didn't deserve it, who defaulted on the loan. That person was using my name and SSN. Their "evidence" of SSN was a check cashing card with the SSN written on it. Then he sold it to a corrupt collection agency in the same town. Now they're harassing me. They have the documentation in hand to see that the loan was granted without any evidence that the person actually had a legitimate social security number, but they still want to harass me. I haven't gotten around to going in and seeing them. I'm sure not faxing them any of my personal information.
  
  --
  "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
8. Re:Many will say that this is bad advice but by Anonymous Coward · 2015-07-22 04:10 · Score: 0
  
  ...and it doesn't even take a corrupt court for them to win against you if you don't have representation in court. This is where many people fall down. They ignore the claims and wind up having money legally taken from their paycheck. Just a little checking online will get you what you need to know to show in court and -- if it is as baseless as you say -- probably get it ended right there. But the law says that if you don't appear the plaintiff need not offer any evidence whatsoever as to the debt and once they have a judgement against you it is legally a debt. Screwed up, but true.
  Short version: never ignore any legal action, make sure that you are aware of any filing or hearing and that you have representation there (representing yourself is generally fine)
9. Re:Many will say that this is bad advice but by Software · 2015-07-22 05:17 · Score: 1
  
  In the words of H.L. Mencken, "for every complex problem, there is a solution which is simple, neat, and wrong." Running your credit into the ground is an example of this type of solution. Credit reports are, like it or not, used for judging your suitability/risk for jobs, insurance, and other tasks not related to taking out a loan. Damaging your own report may be far more costly than you realize.
  
  In general, I do agree with you about paying off your debts and not overextending yourself. I have credit cards, but I pay them off every month. When I buy a new car (which isn't often), I pay cash. However, what's right for me isn't right for everybody. If I needed a more reliable car in order to get a job and didn't have the cash, then I would take out a loan and pay it off as soon as possible.
10. Re:Many will say that this is bad advice but by Anonymous Coward · 2015-07-22 05:33 · Score: 0
  
  The mere existence of subprime mortgages disagrees with you. Got enough income to cover the monthly and down payment and you can get a mortgage. Also, if you have someone looking for a stream of income rather than a lump sum, you can offer to buy on contract. This is more common in rural areas where everyone knows everyone and things are often paid off already.
11. Re:Many will say that this is bad advice but by drinkypoo · 2015-07-22 06:18 · Score: 1
  
  But the law says that if you don't appear the plaintiff need not offer any evidence whatsoever as to the debt and once they have a judgement against you it is legally a debt.
  HAHAHAHAHA you think you're educating people, but you're really ignorant. The first I heard of this debt was a collections agency contacting me with a judgement against me. I was never offered the opportunity to appear.
  
  --
  "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
12. Re:Many will say that this is bad advice but by Anonymous Coward · 2015-07-22 07:24 · Score: 0
  
  Loosing to interest payments is the worst!
13. Re:Many will say that this is bad advice but by Anonymous Coward · 2015-07-23 03:37 · Score: 0
  
  I had someone call me about collections for something stupid (sports illustrated claiming I owed them money on a 'free subscription' that they kept mailing out despite me not giving them a dime). I just pointed out that the debt was fake and that I had no intention of paying. Never heard from them again.
I don't see the point by Anonymous Coward · 2015-07-22 00:26 · Score: 0

The FTC should be looking at federal systems which have failed to protect federal employees from their own guvment!
What marketing actually is by sjbe · 2015-07-22 00:26 · Score: 4, Interesting

Marketing by nature is deceptive

Not true. Marketing done well is VERY honest with customers. You can lie in marketing but that doesn't mean marketing is nothing but lies. Marketing fundamentally is about creating and maintaining a relationship with a customer. It's not actually about selling the product - not directly anyway. You have a product and you are trying to find a way to communicate the existence and benefits of that product to others - that is marketing. Along side that you are communicating with potential customers about who you (the seller) are and what you are about. At its core that is all marketing is - developing relationships. You'll note that lying is no way required to do that and frankly it is largely counterproductive in the long run.
People don't buy Coca-cola because Coke Inc is lying to people about what it is and frankly they don't really need to lie about it. Sure they are selling flavored carbonated sugar water but they are also selling a brand which is intangible but clearly valuable to many people. Lying in marketing is kind of like a guy falsely claiming to be a doctor to pick up a girl in a bar. It might work but it isn't likely to last. While it is possible to lie in marketing and be successful for a time with it. But that does not mean that marketing is intrinsically deceptive.
Marketing is not the same thing as sales. Sales is the actual act of convincing someone to buy a product or service. Marketing is developing a relationship with a customer and an awareness of the product. Those things are related but are different stages in the process.
1. Re:What marketing actually is by Anonymous Coward · 2015-07-22 00:36 · Score: 1
  
  Marketing is market segmentation and targeting. Advertising is lying to consumers. For example those beer ads that imply that guys will get lots of hot bikini girls if they drink cheap crappy beer - that's advertising. Marketing is figuring out where to find and target the dummies that will actually believe this type of advertising so that they can be properly targeted. Neither one is building a relationship with the customer. They are both pretty scammy things.
2. Re:What marketing actually is by invictusvoyd · 2015-07-22 00:38 · Score: 1, Funny
  
  Not true. Marketing done well is VERY honest with customers. You can lie in marketing but that doesn't mean marketing is nothing but lies
  
  ha ha ha
3. Re:What marketing actually is by seven+of+five · 2015-07-22 01:26 · Score: 1
  
  also selling a brand which is intangible but clearly valuable to many people
  
  For Coke, the brand is about the associations of flavor and the positive experiences you've had drinking the product which really had nothing to do with the product. Also quality... if you drink it, there isn't bad crap in the bottle. But come on, when you get down to it the whole brand thing can get really overblown with nonsense.
  
  Marketing may not be all lies, but if a brand is mostly about sentiment and not reality, the marketer rarely makes it LESS sentimental. So put your brain in neutral and believe what we tell you.
4. Re:What marketing actually is by Raistlin77 · 2015-07-22 01:29 · Score: 0
  
  Marketing at its finest!
5. Re:What marketing actually is by Anonymous Coward · 2015-07-22 01:36 · Score: 1
  
  Calling Marketing deceptive is the same kind of error as assuming any hacker is a criminal -- instead of its original noble meaning.
  The same way Marketing can be used by evil corporations, it is used on a daily basis to let people know about new technologies and even, maybe surprisingly, to avoid that people mistakenly buy one's product.
  Sjibe's post is pretty much 100% accurate; heck, even the article's title says "false advertising" which means it's not just about advertising -- supposedly true -- but about a lying one.
6. Re:What marketing actually is by Anonymous Coward · 2015-07-22 01:58 · Score: 1
  
  > Marketing may not be all lies, but if a brand is mostly about sentiment and not reality
  Whoa. It seems we have different concepts about reality! Sentiment is not fictional like a ghost or a werewolf. Abstract things may not be concrete, but they are real. For an example, see a son who loves his mother: the love is just a sentiment -- and it's real nonetheless.
  > the marketer rarely makes it LESS sentimental.
  Actually, sometimes advertising appeals to our rationality and can even be deceptive by doing so -- e.g. arguing that one can use a product for personal advantage... but if it leads to a loss for other people, that demonstrable "advantage" may turn into a future liability (that happens, for instance, when the product is highly pollutant).
7. Re:What marketing actually is by Anonymous Coward · 2015-07-22 02:16 · Score: 0
  
  We have beer commercials in the Netherlands that only show a closeup of a glass being filled with beer, then it shows the brand of the beer, the end.
  I do not see any deception in that advertisement.
8. Re:What marketing actually is by operagost · 2015-07-22 02:19 · Score: 0
  
  Wow, you told him!
  
  --
  
  Gamingmuseum.com: Give your 3D accelerator a rest.
9. Re:What marketing actually is by JustAnotherOldGuy · 2015-07-22 02:22 · Score: 1
  
  Marketing done well is VERY honest with customers. You can lie in marketing but that doesn't mean marketing is nothing but lies.
  
  LOL, now THAT'S funny! Thanks for the chuckle, sjbe.
  
  --
  Just cruising through this digital world at 33 1/3 rpm...
10. Re:What marketing actually is by drinkypoo · 2015-07-22 02:33 · Score: 2
  
  People don't buy Coca-cola because Coke Inc is lying to people about what it is and frankly they don't really need to lie about it.
  Bullshit. If you really believe that, you know less than half as much as you think you do about marketing and advertising. Coke runs plenty of advertising which is intended solely to improve the image of their brand. If they deserved a positive image, they wouldn't have to run "I'd like to buy the world a Coke" song ads. Factual advertising would be printing a list of ingredients on a poster and slapping it on the wall. Instead they've come up with all this "Coke is It" crap, if that's not a lie then I don't know what it is. Coke isn't it! It's just Coke. "Ah, but wait" their lowest life forms (lawyers) will argue, "we're not making specific claims! And in certain circumstances, Coke is It! And they'll get to continue making these bullshit specious statements which are intended to deceive.
  You picked a spectacularly horrible example. The only thing worse would probably be Monsanto. They do stuff that kills people, they know it kills people, they've been doing it for decades, and they run commercials to tell you about all the good stuff they're doing like it fucking matters. Would you still lock up a serial killer if he gave to charity? Shit yes, you would. You'd do it in a heartbeat. But Monsanto isn't yet a smoking hole in the ground. And in part, that's because of their advertising. Same with Coke, only writ much smaller.
  
  --
  "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
11. Re:What marketing actually is by BVis · 2015-07-22 02:44 · Score: 0
  
  lol u mad
  
  --
  Never underestimate the power of stupid people in large groups.
12. Re:What marketing actually is by Cutting_Crew · 2015-07-22 02:44 · Score: 1
  
  but there is loads of crap in the bottle - loads of SUGAR. Lots and lots of it. and the fizz that everyone likes eats away at your enamel. So yeah.. it is bad crap.
13. Re:What marketing actually is by Anonymous Coward · 2015-07-22 04:36 · Score: 0
  
  People buy coca cola because it has an addictive substance added to it. Caffeine is the only reason coca cola is bought.
14. Re:What marketing actually is by mjwx · 2015-07-22 12:32 · Score: 1
  
  Marketing by nature is deceptive
  Not true.
  OK, would it help if we changed that to 99% of marketing is deceptive by nature.
  
  For every marketing campaign that is honest, there are 99 that aren't. I cant even think of a marketing campaign that is global and honest. Every one tries to convey an impression that isn't true. Axe/Lynx deodorants wont make you irresistible to the opposite sex, drinking coke doesn't mean you're doing wacky things with attractive friends, every airline advertises flying as a pleasant experience in half empty cabins, not being crammed into a cigar tube with 300 others a recliner in your face, a kid kicking the back of your seat and some idiot cropdusting rows 34-47 every 20 mintues. Honesty in advertisement is a big problem because the honest truth is that products are not that good.
  
  Would you buy a Mercedes if the ad said "Not much better than a Nissan, but twice the price" or coke if it said "We'll give you Type 2 Diabetes, but you're hooked on sugar anyway"? Of course not, honesty is an pariah for advertisers.
  
  --
  Calling someone a "hater" only means you can not rationally rebut their argument.
again by Anonymous Coward · 2015-07-22 01:12 · Score: 0

Why do people say "again" when they mean "still"
1. Re:again by donaggie03 · 2015-07-22 01:54 · Score: 1
  
  The false advertising may have been a continuous thing, but the accusation of false advertising happened once, and has now happened again. The title is written correctly.
  
  --
  Three days from now?? Thats tomorrow!! ~Peter Griffin
Bite the hand that saves your ass. by Anonymous Coward · 2015-07-22 01:14 · Score: 0

The FEDGOV had let the most sensitive of all information be stolen en masse, background checks for security clearances, and NEEDS Lifelock to save their own employees and spies from financial fraud. Hey Lifelock, I know how to solve this since FTC is a regulator not subject to scrutiny of their rulings, because the oversee their own "court". Double the price of your services for any FEDGOV related leaks.
Regulators are in a monologue with themselves.
JJ
Lifelock vs. entrenched corporate interests by Anonymous Coward · 2015-07-22 03:01 · Score: 0

Lifelocks's primary service is that they put a credit freeze on your account. This makes it impossible to open (mainstream) credit lines in your name. You could do a credit freeze yourself, but it is a PITA.
What this does is reduce the value of the 'inventory' of the credit rating agencies. Lifelock has made very powerful enemies and that is why it is constantly smeared and attacked.
--AC
I wouldn't trust them as far as I can toss a piano by RocRizzo · 2015-07-22 03:19 · Score: 0

I wouldn't trust anyone who uses Rudy Ghouliani for their TV spokesperson. He's one of the most dishonest ones out there. On par with most Republicans, but still one of the most dishonest.
Didn't this CEO get his identity stolen 13 times?? by mlw4428 · 2015-07-22 05:03 · Score: 0

Isn't this the same company whose CEO stuck his SSN up on the commercials challenging people to steal his identity? Well they did -- 13 times to be exact.

http://www.wired.com/2010/05/l...
Re:Didn't this CEO get his identity stolen 13 time by diamondmagic · 2015-07-22 08:25 · Score: 1

Ok, I understand nobody on /. will RTFA, but to not even read the first sentence of the summary?

... it's the identity protection company whose CEO published his social security number and dared people to steal his identity. Predictably, 13 different people succeeded.

--
Wonder what the public key field is for?
Re:Didn't this CEO get his identity stolen 13 time by Anonymous Coward · 2015-07-22 08:27 · Score: 0

Yeah, just like it said in the summary.