OnePlus Announces OnePlus 2 'Flagship Killer' Android Phone With OxygenOS
MojoKid writes: The OnePlus 2 was officially unveiled [Monday] evening and it has been announced that the smartphone will start at an competitively low $329, unlocked and contract free. The entry level price nets you a 5.5" 1080p display, a cooler-running 1.8GHz Qualcomm Snapdragon 810 v2.1 SoC paired with 3GB of RAM, 16GB of internal storage, a 13MP rear camera (with OIS, laser focusing and two-tone flash), 5MP selfie camera, and dual nano SIM slots. If you don't mind handing over an extra $60, you'll receive 4GB of RAM to back the processor and 64GB of internal storage. Besides beefing up the internal specs, OnePlus has also paid some attention to the exterior of the device, giving it a nice aluminum frame and a textured backplate. There are a number of optional materials that you can choose from including wood and Kevlar.
Reader dkatana links to InformationWeek's coverage, which puts a bit more emphasis on what the phone doesn't come with: NFC. Apparently, people just don't use it as much as anticipated.
Unless you want an SD Card, NFC, Wireless charging, front speakers, OIS camera, or removable battery.
Buy an Android phone? LOLOLOLOLOLOL.
What's the alternative Crapple or Blackberry?
Cost of 160GB of SD card NAND: $48
Cost of 48GB of same NAND soldered to the board: $50
They don't want you storing videos, pictures, music, and audio books on SD card; they want you to pay over 3x as much for that same SD card.
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No floppy disk support either. Lame.
Have you read my blog lately?
Or if you buy any Android-compatible phone, root it and install your own OS on it. Seriously, I don't understand why anyone on Slashdot doesn't do this.
Cost of 160GB of SD card NAND: $48 Cost of 48GB of same NAND soldered to the board: $50 They don't want you storing videos, pictures, music, and audio books on SD card; they want you to pay over 3x as much for that same SD card.
Compare the IOPS between an SD card and on-board NAND. Not the same thing.
Do you see a need for high IOPS for storing or viewing videos, pictures, music, or audiobooks? Because I don't. Even for loading apps that's a tough sell. I have a microSD card on a Windows 8 tablet and the only noticeable affect is that read/write speed is slower than the on-device storage. And that's because they used a cheap SD card controller- the card itself is more than capable. It isn't an issue with media consumption devices like phones and tablets.
Even those who arrange and design shrubberies are under considerable economic stress at this period in history.
They don't want you storing videos, pictures, music, and audio books on SD card; they want you to pay over 3x as much for that same SD card.
Right, that's why they're selling an unlocked top-shelf phone for $329, because they're all about making as much profit as possible and they really want to control exactly how you use the device. That's why the OnePlus One shipped immediately also, because they had massive inventory.
Wait, sorry, that didn't happen. People needed to get invites to even purchase the OnePlus One and then wait a while for delivery because their profit margins are so thin that they cannot afford to manufacture inventory that isn't going to be sold, and then they ended up selling 10 times what they estimated and had to ramp production up mid-run.
And you think they didn't include a removable SD card because of some profit motive. I bet its the other way, I bet they're trying to keep costs down. I bet it's the same reason they didn't include NFC: because the majority of people don't use it.
"Our two-party system is like a bowl of shit looking at itself in a mirror." - Lewis Black
So, find the parts that OnePlus put in the One and show the cost that they paid for those parts.
OnePlus One with 16GB NAND: $300
OnePlus One with 64GB NAND: $350
Run the cost of NAND chips. 64GB MLC NAND chips fluctuate at a spot price between $1.60 and $4.34. Adding 64GB of NAND to a platform costs $4.34, much less switching from an expensive 16GB NAND platform to a 64GB platform. A 32GB chip fluctuates between $1.70 and $2.93--two of those would cost $3.40 to $5.86--and the next common size down is 4GB MLC NAND. Once the manufacture process is reliable, the sheer silicon wafer size is what counts: a wafer carrying 32GB of NAND costs exactly as much as a wafer carrying 64GB NAND if exactly half of the 64GB NAND chips are non-functional due to manufacture errors and 100% of the 32GB NAND wafers are in working order.
Of course bulk agreements mean we can slim profit margins down: if I were to buy a million chips from a supplier, that supplier would make a large order from his silicon supplier, who would make a large order from his material supplier, who would make a large order from fuel and energy suppliers, and so forth. Each could negotiate a large purchase contract by which a sizable profit is made on large volume and slim margin, at each step compounding the per-unit cost savings in the final product, delivering to me at substantially below-market price.
I don't pretend to know that OnePlus paid $4 or $1.60 or so per 64GB chip; I am fully aware they likely paid substantially below-market, and that the market price I cite assumes they went fully off-the-shelf for small batches (which may have happened) and so paid more than they otherwise would have. I can't very well conjecture about how much less they might have paid than the amount I cite; I've had to run this based on the most expensive component prices available on the market.
Ask them what their profit margins are on both models, and ask them why the bigger one is $50 more.
The profit margin is demonstrably larger on the one with bigger NAND. You can ask them, but things like profit margins in specific are strategic business information: advertising that you're gouging people for additional luxury is a good way to destroy consumer faith by arrogance and entitlement, and of course lead competitors to create a strategic opportunity by advertising that they don't gouge quite so hard when add extra NAND (the opportunity is to discredit your operations and to capture your market).
Small business or not, you'd be a fool to be that transparent.
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No, I'm saying companies are cheap and don't tend to make a lot of variations on models because it costs them more, unless they think it's worth it.
If they figure only 5-10% of the market would buy a phone with a physical keyboard, they might not be willing to chase that because it's not worth it. And if it poses a risk to make something until they know how many would be sold, they just might not do it.
Just because you want a feature doesn't mean the company making it gives a damn. If they did, they'd probably make it.
Lost at C:>. Found at C.