Advertising Companies Accused of Deliberately Slowing Page-load Times For Profit

An anonymous reader writes: An industry insider has told Business Insider of his conviction that ad-serving companies deliberately prolong the 'auctioning' process for ad spots when a web-page loads. They do this to maximize revenue by allowing automated 'late-comers' to participate beyond the 100ms limit placed on the decision-making process. The unnamed source, a principal engineer at a global news company (whose identity and credentials were confirmed by Business Insider), concluded with the comment: "My entire team of devs and testers mostly used Adblock when developing sites, just because it was so painful otherwise." Publishers use 'daisy-chaining' to solicit bids from the most profitable placement providers down to the 'B-list' placements, and the longer the process is run, the more likely that the web-page will be shown with profitable advertising in place.

Comments

Re: Now I won't feel guilty about using Adblock

[Demonoid-Penguin]

It was a good post until you wrote "boxen". After that, my filter turned the rest of the words into "blah blah I'm an idiot". Please don't do that again.

The good news is your critical thinking badge is in the mail.

The bad news is you don't qualify for a consolation prize in the "not taking yourself too seriously" competition. But that's news you should be used to by now.

Ironically, given the MOD, the wisdom of Theophrastus is all greek to you, never-the-less I thankyou for your pointless contribution.