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Advertising Companies Accused of Deliberately Slowing Page-load Times For Profit
An anonymous reader writes: An industry insider has told Business Insider of his conviction that ad-serving companies deliberately prolong the 'auctioning' process for ad spots when a web-page loads. They do this to maximize revenue by allowing automated 'late-comers' to participate beyond the 100ms limit placed on the decision-making process. The unnamed source, a principal engineer at a global news company (whose identity and credentials were confirmed by Business Insider), concluded with the comment: "My entire team of devs and testers mostly used Adblock when developing sites, just because it was so painful otherwise." Publishers use 'daisy-chaining' to solicit bids from the most profitable placement providers down to the 'B-list' placements, and the longer the process is run, the more likely that the web-page will be shown with profitable advertising in place.
Now I won't feel guilty about using Adblock. Oh, wait, I didn't feel guilty before I learned this.
Rotten Bastards.
None of them can see the clouds; The polished wings don't care.
My eyeballs are mine to keep
Not for you to make a dime a peep
Do we fight them, or are we sheep?
Burma Shave
The "Civilized World" jumped the shark ca. 1973.
I clicked on a AD for a video on the YouTube homepage and you know what? It made me watch an AD before I could watch the AD I clicked on.
Minimum threshold fixed. Thanks!
I actually thought that was his sig.
Minimum threshold fixed. Thanks!
Don't you feel stupid wearing that tinfoil hat?
Not if you cock it at a jaunty angle.