Soylent 2.0 Comes Bottled and Ready To Drink
An anonymous reader writes: Soylent has announced today their latest product, Soylent 2.0. It comes premixed and ready to drink in recyclable bottles. Each bottle is one fifth of a scientifically balanced daily meal plan, will last up to a year unrefrigerated, and will cost you $2.42. A Soylent blog post reads in part: "Not only are its ingredients vegan, Soylent 2.0 reaches an unprecedented level of environmental sustainability with half of its fat energy coming from farm-free, algae sources. This next generation agricultural technology has the potential to reduce the ecological impact of food production by orders of magnitude, signifying a major step towards a future of abundance, a world where optimal nutrition is the new normal."
Congratulations, soylent, on perfecting your middle class hipster chow. Wake me when a month's supply of your gross bullshit doesn't cost half again as much as my SNAP benefits.
Ensure is 1/3 of a daily meal plan and costs $1.19/unit. In order to be successful, a new product has to be cheaper and better. If your definition includes sustainability then it might be "better", but at literally twice the price of the entrenched competition, it's got to be twice as good. But it's little more than half the food value... So it's got to taste almost four times as good as Ensure to be compelling. Guess what?
"You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"