Many Drivers Never Use In-Vehicle Tech, Don't Want Apple Or Google In Next Car

Lucas123 writes: Many of the high-tech features automakers believe owners want in their vehicles are not only not being used by them, but they don't want them in their next vehicle, according to a new survey by J.D. Power. According to J.D. Power's 2015 Driver Interactive Vehicle Experience (DrIVE) Report, 20% of new-vehicle owners have never used 16 of 33 of the latest technology features. The five features owners most commonly report that they "never use" are in-vehicle concierge (43%); mobile routers (38%); automatic parking systems (35%); heads-up display (33%); and built-in apps (32%). Additionally, there are 14 technology features that 20% or more of owners don't even want in their next vehicle. Those features include Apple CarPlay and Google Android Auto, in-vehicle concierge services and in-vehicle voice texting. When narrowed to just Gen Yers, the number of vehicle owners who don't want entertainment and connectivity systems increases to 23%.

Comments

Re:The Homer! (FP?)

[drinkypoo]

I'm not sure that is correct. Apple was going under in the 90s. Then Microsoft bailed them out to avoid anti-trust problems.

Apple became more fragmented and thus less simple in the first non-Steve-Jobs era. Look for it to happen again. Without clear focus provided by a leader with forward vision, any company goes sideways. Just look at what Carly did to HP, only looking back. Now I have to suffer idiots in my fb stream suggesting they might vote for her.