Inside the Pluto Public Relations Machine

An anonymous reader writes: They knew it was going to be huge, but even the communications team — which had spent months planning for the event — was surprised by the magical atmosphere and worldwide excitement surrounding NASA's New Horizons Pluto flyby. The communication needs were monumental and required good planning, a ton of teamwork and attention to detail. This is how they made it happen.

Comments

If you're holding a press conference.

[Anonymous Coward]

If you want to hold a massive press conference about space exploration, of course you have to planet.