Inside the Pluto Public Relations Machine

An anonymous reader writes: They knew it was going to be huge, but even the communications team — which had spent months planning for the event — was surprised by the magical atmosphere and worldwide excitement surrounding NASA's New Horizons Pluto flyby. The communication needs were monumental and required good planning, a ton of teamwork and attention to detail. This is how they made it happen.

Comments

Re:so nasa is really a pr machine?

[NotDrWho]

Come on, that's not fair. NASA has SEVERAL functions:

1) Diverting government funds to employment programs in every major Congressional district
2) Employing the best engineers in the country to maintain a large scale deployment of campaign donations to Congress
3) Keeping the Russian space program afloat
4) Generating thousands of metric tonnes of vague promises that are far enough out to ensure no one ever calls them out for not delivering on them
5) Generating several gigawatt hours of PR each day
6) Paying a bunch of contractors to send up another fucking probe that will help advance the science of sending cool pics back to the media

See, PR is only one of the many things NASA does!