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Chrome AdBlock Joining Acceptable Ads Program (And Sold To Anonymous Company)

basscomm writes: Hot on the heels of the formation of the independent board to oversee "acceptable ads", users of the popular Chrome ad blocking extension, AdBlock, got notice that AdBlock is participating in the program, and that acceptable ads are being turned on by default. At the bottom of the announcement, buried in the fine print is word that AdBlock has been sold, but nobody will say to whom.

31 of 352 comments (clear)

  1. Time to let it die by tompaulco · · Score: 5, Insightful

    Sorry, adblock, time to let your product die and we will go on to a product that actually blocks ads

    --
    If you are not allowed to question your government then the government has answered your question.
    1. Re:Time to let it die by CaptainDork · · Score: 3, Informative

      Sorry, Chrome.

      --
      It little behooves the best of us to comment on the rest of us.
    2. Re:Time to let it die by Oliver+Wendell+Jones · · Score: 3, Insightful

      Or you could just uncheck the "Allow some non-intrusive" advertising check box...

      --
      A computer once beat me at chess, but it was no match for me at kick boxing -- Emo Phillips
    3. Re: Time to let it die by Streetlight · · Score: 2

      Or, move to Firefox and use the mu blocker.

      --
      In a time of universal deceit, telling the truth is a revolutionary act. George Orwell
    4. Re:Time to let it die by nospam007 · · Score: 4, Interesting

      " I wouldn't mind ignoring a few ads as I browse to support the sites I use"

      I'm sorry but it's just stupid how they work. I bought 2 dozen pairs of socks 2 weeks ago at landsend and now (where I won't need any socks for some time...) I get bombarded with socks ads in my unadblocked browser as well as every goddamn landsend ad that exists.

    5. Re: Time to let it die by kheldan · · Score: 2

      Yep, sounds to me like it just became malware; maybe it should be rebranded as 'AdFeeder' instead of 'AdBlocker'?

      Remove, overwrite, delete, find a replacement.

      --
      Are YOU using the TOOL, or is the TOOL using YOU? Think about it!
    6. Re:Time to let it die by spitzak · · Score: 3, Informative

      I was amused when I bought a blender online. I was deluged with ads for blenders! Hint: since I now have a brand-new blender, I am actually the least-likely person to want to buy a blender!

      I think I made it worse because I also searched for Blender the software.

  2. Ogden Nash by Tokolosh · · Score: 3, Insightful

    The cow is of the bovine ilk;
    One end is moo, the other, milk.

    --
    Prove anything by multiplying Huge Number times Tiny Number
  3. uBlock Origin by eWarz · · Score: 5, Insightful

    I use uBlock Origin. Works better than adblock. Flashblock, uBlock, and Ghostery. Nice fast load times.

    1. Re:uBlock Origin by Threni · · Score: 2

      This. Along with noscript and cookieselfdestruct, all of which work under Firefox on Android. What's not to like? I stopped using Chrome just so I could run plugins on my tablet and phone. I've no idea what's taking Google so long supporting plugins on Chrome on Android, but I no longer care.

    2. Re:uBlock Origin by cfalcon · · Score: 2

      You'll have to deal with more of a broken web with a custom hosts file, but it is a more solid option.

  4. Re: If abp falls then another will rise by Anonymous Coward · · Score: 3, Informative

    Adblock is different from Adblock Plus.

  5. Not Anonymous! by Hardness · · Score: 2

    They were sold to Adblock Plus.

  6. Adblock Edge? by ukoda · · Score: 2

    In the early days of Chrome one of the reasons I stayed with Mozilla was ad blockers. When Adblock Pro tried that trick on Mozilla I switched to Adblock Edge. I assume Chrome users will do the same or if they can't find a proper ad blocker will then switch browser.

    I started blocking ads because animated GIFs were too distracting to my thought processes. Now blocking ads is simple Internet security 101, just way too dangerous not to, and despite 'acceptable ad' programs is still an attack vector with no benefits if left open.

  7. AdBlock easily defeated anyway by popo · · Score: 4, Insightful

    Aside from being defeated by loads of different adblock blockers (as well as the standard http://blockadblock.com/ generated scripts) there are loads of networks like PageFair that bypass AdBlock anyway. So "letting" acceptable ads through strikes me as a best option in a losing battle.

    --
    ------ The best brain training is now totally free : )
    1. Re:AdBlock easily defeated anyway by ArmoredDragon · · Score: 2

      I don't think it's a losing battle, just a constant cat and mouse arms race. As ad developers create new technologies to circumvent blockers, ad blockers will find new ways to defeat those countermeasures. Though the ad blockers will probably stay perpetually ahead most of the time.

      Why? Because sites that host these ads lack the agility afforded to ad blocker developers. They can't sit there and change things at the drop of a hat because it might break their site, which is much worse than making sure that somebody sees a few extra ads. Meanwhile ad blockers have little to no risk, and even if something breaks, the end user can temporarily suppress the blocker.

      However an acceptable ads policy is, IMO, an acceptable compromise. Ads don't bother me, but ads that get in the way of whatever I'm trying to do (or play audio during quiet time) and/or waste bandwidth do bother me. Besides, unless you want to pay for every site you visit, you're going to end up with advertising at some point.

  8. switch to microblock by nimbius · · Score: 5, Informative

    https://github.com/chrisaljoud...
    faster, more efficient, and doesnt have a guilty conscience about blocking ALL the ads.

    while you're at it,
    http://winhelp2002.mvps.org/ho...

    block advertisers by null routing them.

    --
    Good people go to bed earlier.
  9. Symbiotic parasite by goombah99 · · Score: 5, Interesting

    I'm all for acceptable ads and acceptable tracking, afterall we all liked the benefit we got from durable cookies in the early pre-cancerous stages of the internet. that sort of tracking is not inherently bad by itself. But then it metastisized and it became neccessary to block it. So yay for ad blockers.

    But that just becomes an arms race. So enter "acceptable ads" in which certain ads are allowed in hopes of creating a viable not escalating equilibrium where the commercialization model of the internet is not soley based on pernicious forms of advertising. I don't know if this new equilibrium can be forced but as the new york times demonstrated the tracking and targeting consumes at least 1/3 of the web bandwidth we pay for, so it's worthy just to check that aspect.

        But when it becomes commercialized like ad block or ghostery one feels like it's a symbiotic parasite. It leaves you vulnerable to smaller subset of actors who did nothing more than pay to have access to you, the meat being sold by ghostery and ad block. it's like paying off the somali pirates or highway robbers to let coiaches pass. I became the product. yet at the same time it gives me a free benefit.

    Should I like this tapeworm that helps me shed unwanted pounds of bandwidth destroying ads and infective tracking systems? At the moment, the answer is there is no other answer.

    Either way, letting in the big corp. ads deemed acceptable-for-cash or going nuclear on all ads indiscimiately, ultimately narrows the information I get.
    However in one case, it limits which ads I see, and in the other it limits the profitability of sites trying to make a living with ad based bussiness models. I'd not want to choke off the free content I get, just to see fewer ads.

    I think think acceptable ads, as competition heats up for the service will let me pick gate keepers that force advertisers not to chew up my bandwidth or "excessively" track me.

    --
    Some drink at the fountain of knowledge. Others just gargle.
    1. Re:Symbiotic parasite by Kjella · · Score: 5, Interesting

      The answer you end up with depends on who you think started it, yes some websites took advertising too far and users hated it. But instead of using the sites that had "acceptable" ads and stop using the sites that had "annoying" ads, the solution was to start blocking ads. Now I don't subscribe to the whole "blocking ads is stealing" tripe but obviously the whole point of ads is that people see them. If everybody blocks them, there no point in paying for them and so the sites don't get any funding and the model breaks down. And it was the low-hanging fruit that mostly got hurt, the scummy sites with annoying ads were also the ones who'd most quickly resort to circumvention techniques to shove the ads in your face anyway.

      The assumption here is that at least some users will be nice and accept to see som ads, if you're going to do that why not go for a real opt-in system? Tag all the advertising elements on your page with an <div class="ad">(ad goes here)</div>. Publish an advertising policy, like robots.txt Kindly ask ad blockers to replace ads tagged as such with "This website relies on advertising revenue to operate. You are currently blocking ads. Please click here to unblock and support our site."

      If you click it, you get a dialog saying:
      "This site has requested you to unblock ads. Their advertising policy is as follows:

      Banner ads: Yes
      Animated ads: No
      Ads with sound: No
      Interstitial ads: No
      Pop-ups: No
      Pop-unders: No

      [Unblock ads] [Cancel]

      You may at any time block ads again by.... (explanation)"

      Of course you could have dick ad blockers that just remove the ads, but I think the popular ones could be convinced to play nice. Sites wouldn't have to get on any approval list tied to any particular blocker and everyone would decide for themselves what sites they want to support. No money for just being click bait, users have to actually like you enough to unblock. Not sure it'd work, but if that won't work then "acceptable ads" won't either.

      --
      Live today, because you never know what tomorrow brings
  10. Can we get a resource here in thread? by cfalcon · · Score: 5, Interesting

    Adblock and Adblock Plus will now both ultimately take money in exchange for allowing ads. You can tell the agenda from the "default on" position.

    So, can we get a list of stuff that DOESN'T do this? Maybe with links to the developers saying why not?

    We can't edit posts on slashdot, normally for better, but this means I can't add to this list with responses. Still, respond please if you got'em!

    The ONLY ones I know for sure are:

    ** uBlock Origin **- For Firefox and Chrome, this blocks a lot of privacy related things. This one seems like you can customize it, and the addon page tells you about other ad lists you can also apply. Importantly, the developer (gorhill on github) has had to deal with "acceptable ad" beggars, and shuts them down. The odds of this addon staying clean seem very high based on this.

    Chrome store: https://chrome.google.com/webs...
    Firefox: https://addons.mozilla.org/en-...

    I don't know if this works with popular privacy or usability forks of Firefox and Chrome, and maybe some Palemoons and Comodos and Waterfoxes and whatevers can chime in with details.

    The old Adblock Edge was a solid Firefox addon, but discontinued with a message to use uBlock Origin. The somewhat similar dramafilled uBlock (without the "origin") I think has no acceptable ads either, but I have a hard time googling that stuff.

    ** uBlock ** - This and uBlock Origin share a relatively recent codebase, but there are some developer disagreements. I couldn't find any evidence that uBlock uses acceptable ads, however, so definitely listing it:

    Chrome Store: https://chrome.google.com/webs...
    Firefox: https://addons.mozilla.org/en-...

    *What else has no acceptable ad option*???

    I'd even be ok counting ones that have one that is disabled by default, something that uBlock Origin has fought off successfully.

    1. Re:Can we get a resource here in thread? by cfalcon · · Score: 2

      Yes, it's vastly difficult to uncheck a box. As represented by the fact that all the guys that accept payola insist on that "default on" position. This is because they know that most users won't change the default, so it is a VERY hard request indeed. If instead they had a box that defaulted to blocking all ads that you could SET to ads that they have been paid to consider allowable, then very few users would set that up.

      It's hard, it's dishonest, it's unreasonable, and we should support adblockers that block ads, because ads are awful!

      But thanks for downvoting me (and don't kid yourself, it wasn't modded down, it was downvoted) and then posting as AC to shill for these fucks.

    2. Re:Can we get a resource here in thread? by penguinoid · · Score: 2

      I'll add to your list, AdBlock Plus shows no "acceptable ads" once you uncheck the "show acceptable ads" box. I see no problem with this, nor with it being the default position.

      What business is it of yours if other people don't mind viewing certain types of ads?

      --
      Don't waste your vote! Vote for whoever you want, unless you live in a swing state it won't matter anyways
  11. the lard of hosts for fat ads by fyngyrz · · Score: 4, Interesting

    The best option, IMHO, is the hosts file, frankly. Be nice if we could work out some solid collaborative way to make my block discoveries help you with yours, etc., but it's just fraught with too many problems and potential black hat undertakings.

    Still, it's pretty easy to just have a little app you can paste domains into that just appends your hosts file with Yet Another Reference to the Black Hole Of Data.

    Well, under OS X and Linux it is. Not sure about Windows. But years ago, when I was using Windows, it did have a hosts file you could get at. Still true?

    --
    I've fallen off your lawn, and I can't get up.
    1. Re:the lard of hosts for fat ads by 0123456 · · Score: 5, Insightful

      Prior to the rise of advertising, almost all sites were 'independent'. They'll be around for a long time after the end of Internet advertising, because they're run for love, not money.

      It's the sites which exist solely to capture search results to bring in ad revenue that will die. And the rest of the world will celebrate.

    2. Re:the lard of hosts for fat ads by Gr8Apes · · Score: 2

      And none of those sites carried breaking news or the AP wire... Or had sports scores (ditto)...showed streaming video

      First off, why doesn't the AP have its own site? Sport scores could easily be done via the main sports sites (NFL, MLB, FIFA, etc). There's plenty of sites doing streaming video: Netflix, Amazon, and Hulu do it varying ways, with embedded ads, but the web sites themselves don't need ads nor have them, other than self promoting, which is why you went there in the first place.

      Then we get to where the content producers failed, wholesale, and we got the current morass of crap. Newspapers ignored the web, where in the early days they could have simply setup a paid tier and attached it to their subscription at a non-premium and reaped the rewards. Now they need advertising because they completely toasted the paid model. The RIAA did the same thing. They could have easily setup an iTunes like storefront for all their members' content non DRM'd since it already was on CDs, and killed Napster in its tracks. They failed and lost the ball. Same for the MPAA or book and magazine publishers. In each case, each failing was due to dismissing the new market and clinging to the old business model, missing the boat, and having their market obliterated by a much easier model for consumers. That model is now a free ad-supported model that pretty much removed all possibility of paid tiers thanks to these folks own short-sightedness.

      --
      The cesspool just got a check and balance.
  12. Perhaps... by fyngyrz · · Score: 2

    Perhaps there is a way to put the load, and the expectations, on the user.

    You go to a website. If you desire a personalized experience, "click here" and then bookmark.

    Resulting page is site.tld/longRandomGeneratedUniqueThing/restofurl.whatever

    All links on the resulting page are set that way now. The site is responsible for keeping that "thing" associated with your preferences and etc., as well as generating the right links on all the pages you visit there. That's doable.

    As long as you come and go from such a formatted URL, the site knows it's the same person.

    If you don't do this, you get a non-personalized experience.

    No cookies required. But it does require the user to be a little bit proactive if they want the experience to span multiple visits, because they'll have to bookmark. Otherwise, this visit will know it's them all the way across the visit, but when they leave... the info is either gone or buried in their history.

    It's a bit clumsy, and it certainly isn't secure in the sense of others not being able to appear as that person and so forth, but "secure" surely isn't a word I'd use for cookie technology, either. It does allow for basic identity, and it does put control of it in the hands of the user. So for cases where the limitations are acceptable, seems like a reasonable approach.

    If not this, then something else. But cookies and forwarding the browser all over creation should die in a fire. Somehow.

    --
    I've fallen off your lawn, and I can't get up.
  13. Re: If abp falls then another will rise by cfalcon · · Score: 4, Informative

    Go to Firefox or Chrome store and get "uBlock Origin". Then use that.

  14. FUCK OFF APK by buckfeta2014 · · Score: 2, Insightful

    slashdigg is tired of your shit. seriously just fuck off.

    --
    Buck Feta. You know what to do.
  15. Re:AdBlock+ = inferior & 'souled-out' vs. host by Pikoro · · Score: 2

    Yah, your host file software (30k lines of code to manage a text file? WTF?) obviously doesn't work or it would be blocking you. You post more spam and ads for your software on here than other 3rd party ads. If your goal is to help cut down on spam and such, you're doing a really shitty job of it.

    You've posted your stupid shit in here 25 times and counting (as of this comment's writing). Just get off the internet already apk.

    Copy/Pasting your drivel over and over again doesn't make it any more true.

    --
    "Freedom in the USA is not the ability to do what you want. It is the ability to stop others from doing what THEY want"
  16. Re:LOL: You can't prove me wrong & downmod by Pikoro · · Score: 2

    Wait what? You crushed me? http://yro.slashdot.org/commen...
    Looks like you're the one that got "crushed". You never answered any of my reasons why your system is better than DNS except that having a dedicated DNS server will use more electricity. All your rants and more were completely "proved wrong" in that post.

    Unfortunately, some people just can't learn from their mistakes. You think your solution is so damn good that you sound like a kid screaming "gimmie my ball back!" at the top of his lungs in the kindergarten playground.

    Host files have their place. Sticking millions of entries in it is not use, it's abuse. DNS won. Hosts lost. Get over it.

    Too bad you're just going to copy/paste your reply after this again and call everyone trolls.

    I feel sorry for you. You've taken something that was good and destroyed it. I'm sure that if you redirected half as much energy into something worthwhile that you do into posting spam all over slashdot that you could accomplish something noteworthy other than being the butt of jokes.

    You're terribly easy to provoke, and provably wrong to boot.

    Good day.

    --
    "Freedom in the USA is not the ability to do what you want. It is the ability to stop others from doing what THEY want"
  17. Stopped using ABP when they allowed "acceptable" by p51d007 · · Score: 2

    Ads. Switched to a combo of privacy badger & Adguard.